Nick Swardson Audience in United States

Nick Swardson has an estimated audience of 1,385,400 people in United States. 37.7% are female, 62.3% are male, average age 42.5. Top regions: California, Texas, Florida. Top brand affinities: Owen Wilson, Chevy Chase, Isla Fisher, tom waits, Bill Murray.

The average Nick Swardson fan in United States is 42.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Owen Wilson, Chevy Chase, Isla Fisher, with strongest over-indexing on Owen Wilson (141.97× the country average). Demographically, the Nick Swardson audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Nick Swardson fans

Demographic split for Nick Swardson audience in United States
MetricValue
Female37.7%
Male62.3%
Average age42.5
Estimated audience size1,385,400

Audience persona

The typical Nick Swardson fan in United States is more male, around 42.5 years old, with strong Extroversion tendencies and a notable affinity for Owen Wilson.

Top regions in United States

Top regions ranked by reach for Nick Swardson in United States
RegionReachAffinity
California124,0030.81×
Texas102,4820.86×
Florida68,5970.73×
New York48,3260.62×
Ohio44,6401.05×
Minnesota44,1262.22×
Arizona43,7961.55×
Illinois41,6620.9×
Michigan40,6791.12×
Pennsylvania39,2030.84×
Washington29,3511.06×
North Carolina28,2720.68×
Wisconsin27,6261.33×
Missouri26,2151.17×
Georgia25,2220.59×
Indiana25,1220.99×
Tennessee23,6690.85×
Alabama22,8331.18×
Virginia22,7740.67×
Colorado22,6841.04×
Massachusetts22,1750.81×
New Jersey21,9060.62×
Oregon18,0681.14×
Iowa16,8921.48×
Kentucky14,8600.86×
Oklahoma14,7830.96×
South Carolina14,4040.69×
Utah12,6191.02×
Maryland11,9760.5×
Kansas11,9551.1×
Nevada11,5110.86×
Louisiana10,9790.61×
Connecticut9,9910.72×
Nebraska9,4311.36×
Idaho9,3021.34×
Arkansas8,8750.78×
Montana8,1962.13×
New Hampshire7,1261.31×
North Dakota6,4762.28×
Mississippi6,1010.53×
New Mexico5,3550.77×
Maine5,1781.04×
West Virginia5,1770.8×
South Dakota4,4891.4×
Rhode Island4,0230.91×
Alaska3,9751.34×
Hawaii3,7350.63×
Washington, District of Columbia2,1780.52×
Delaware2,0230.53×
Vermont1,8770.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nick Swardson audience
BrandAffinityCategory
Owen Wilson141.97×Movies & TV
Chevy Chase68.99×Movies & TV
Isla Fisher69.39×Movies & TV
tom waits119.01×Movies & TV
Bill Murray52.26×Movies & TV
David Spade50×Movies & TV
Jason Segel51.93×Movies & TV
Mel Brooks35.48×Movies & TV
Jim Carrey19.45×Movies & TV
Borat54.41×Movies & TV
Cameron Diaz29.43×Movies & TV
Ace Ventura123.52×Movies & TV
Zoolander45.74×Movies & TV
Jason Bateman22.65×Movies & TV
Norm Macdonald44.27×Movies & TV
Jenna Fischer45.87×Movies & TV
Seth Green37.73×Movies & TV
Christopher Walken31.34×Movies & TV
Kevin James25.45×Movies & TV
Dan Aykroyd34.58×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nick Swardson audience
TraitClusterScore
ExtroversionTHRILL1.49
Early Adopter MentalityPOWER1.32
Convenience OrientationPREMIUM1.16
Risk AppetiteTHRILL1.15
Sports ActivityPOWER1.11
Social Media UsageJOY1.1

Worldwide distribution

Worldwide audience distribution share by country for Nick Swardson
CountryShare
United States75.0%
Germany4.9%
Canada4.2%

See Nick Swardson audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Nick Swardson have in United States?

Nick Swardson has an estimated audience of 1,385,400 people in United States, concentrated in California and Texas.

What is the gender split and age of Nick Swardson fans?

37.7% of Nick Swardson fans are female, 62.3% are male, with an average age of 42.5 years.

Which brands do Nick Swardson fans like most?

Nick Swardson fans show strongest brand affinity for Owen Wilson (141.97×), Chevy Chase (68.99×), and Isla Fisher (69.39×) over the country average.

Where do Nick Swardson fans live in United States?

Nick Swardson fans in United States are most concentrated in California (reach 124,003), Texas (reach 102,482), and Florida (reach 68,597). These three regions account for the largest share of the active audience.

What other brands do Nick Swardson fans also like?

Beyond Nick Swardson itself, the audience over-indexes on Chevy Chase (68.99×), Isla Fisher (69.39×), tom waits (119.01×), and Bill Murray (52.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nick Swardson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.