Rascasse Audience Intelligence

Nick Swardson Audience in United States

A data profile of the people who buy, follow and care about Nick Swardson in United States — modelled from more than twelve digital signal sources. Nick Swardson has an estimated audience of 1,373,735 people in United States.

#1298among Actor Actress or TV Star in United States#3921among Person in United States#3201in Movies & TV

The average Nick Swardson fan in United States is 42.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Seth Green, Owen Wilson, Isla Fisher, with strongest over-indexing on Seth Green (118.84× the country average).

Demographically, the Nick Swardson audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nick Swardson fan in United States is more male, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for Seth Green.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nick Swardson profile in United States.

Audience size
1.4M
in United States
Gender
37.7%♀
62.3% male
Age
42.5
average years
Country rank
#18950
Person in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nick Swardson fans

37.7% are female, 62.3% are male, average age 42.5.

Fig. 02

Gender split

37.7%
Female
62.3%
Male
Demographic split for Nick Swardson audience in United States
MetricValue
Female37.7%
Male62.3%
Average age42.5
Estimated audience size1,373,735
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Nick Swardson audience in United States
Age bracketShare%
16-1911%
20-2914%
30-3925%
40-4930%
50+20%
Fig. 04

Worldwide distribution

74.4%

of the worldwide Nick Swardson audience comes from United States.

Worldwide audience distribution share by country for Nick Swardson
CountryShare
United States74.4%
Germany4.9%
Canada4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nick Swardson audience in United States is strongest.

Fig. 05

Top regions by affinity

Nick Swardson fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~40K2.09×
02North Dakota~6K2.06×
03Montana~7K1.83×
04South Dakota~4K1.38×
05Iowa~20K1.36×
06Arizona~40K1.34×
07Wisconsin~30K1.30×
08Nebraska~9K1.27×
09Kentucky~20K1.26×
10Idaho~9K1.26×
11New Hampshire~7K1.25×
12Alaska~4K1.23×
13Missouri~30K1.14×
14Michigan~40K1.13×
15Ohio~50K1.10×
16Maine~5K1.08×
17Indiana~30K1.06×
18Oregon~20K1.06×
19Kansas~10K1.04×
20Alabama~20K1.03×
21Colorado~20K1.02×
22Oklahoma~20K1.00×
23Utah~10K1.00×
24Washington~30K0.98×
25West Virginia~6K0.98×
26Rhode Island~4K0.98×
27Pennsylvania~40K0.92×
28New Mexico~6K0.92×
29Tennessee~30K0.91×
30Illinois~40K0.90×
31Vermont~2K0.89×
32Nevada~10K0.87×
33Arkansas~10K0.87×
34Connecticut~10K0.86×
35Massachusetts~20K0.85×
36Texas~100K0.83×
37California~100K0.80×
38Florida~70K0.76×
39South Carolina~20K0.75×
40Hawaii~4K0.74×
41North Carolina~30K0.73×
42Delaware~3K0.72×
43Louisiana~10K0.69×
44Virginia~20K0.68×
45New York~50K0.66×
46Mississippi~7K0.65×
47New Jersey~20K0.64×
48Georgia~30K0.61×
49Washington, District of Columbia~2K0.60×
50Maryland~10K0.58×
Fig. 06

Affinity by region

Affinity by region — Nick Swardson, United States
0.58×1.00×2.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nick Swardson audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nick Swardson audience
#·InterestCategoryAffinity×
01Seth GreenMovies & TV118.84×
02tom waitsMovies & TV113.68×
03Owen WilsonMovies & TV84.21×
04Isla FisherMovies & TV79.25×
05BoratMovies & TV57.54×
06Jason SegelMovies & TV56.04×
07Norm MacdonaldMovies & TV55.55×
08ZoolanderMovies & TV54.08×
09Chevy ChaseMovies & TV53.67×
10John CusackMovies & TV50.60×
11Bill MurrayMovies & TV49.90×
12SpaceballsMovies & TV44.73×
13David SpadeMovies & TV40.56×
14Alison BrieMovies & TV40.24×
15Mel BrooksMovies & TV35.04×
16Christopher WalkenMovies & TV33.17×
17Kristen WiigMovies & TV27.42×
18Cameron DiazMovies & TV22.84×
19Jonah HillMovies & TV22.46×
20Jim CarreyMovies & TV18.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nick Swardson audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nick Swardson audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.28×
Convenience OrientationPREMIUM1.28×
IndividualismJOY1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nick Swardson audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.62×
Luxury OrientationPREMIUM0.62×
DIY MentalityTHRILL0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nick Swardson have in United States?

Nick Swardson has an estimated audience of 1,373,735 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Nick Swardson fans?

37.7% of Nick Swardson fans are female, 62.3% are male, with an average age of 42.5 years.

03

Which brands do Nick Swardson fans like most?

Nick Swardson fans show strongest brand affinity for Seth Green (118.84×), Owen Wilson (84.21×), and Isla Fisher (79.25×) over the country average.

04

Where do Nick Swardson fans live in United States?

Nick Swardson fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Nick Swardson fans also like?

Beyond Nick Swardson itself, the audience over-indexes on Owen Wilson (84.21×), Isla Fisher (79.25×), Bill Murray (49.9×), and Chevy Chase (53.67×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Nick Swardson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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