Rascasse Audience Intelligence

Owen Wilson Audience in United States

A data profile of the people who buy, follow and care about Owen Wilson in United States — modelled from more than twelve digital signal sources. Owen Wilson has an estimated audience of 4,747,849 people in United States.

#276among Actor Actress or TV Star in United States#790among Person in United States#722in Movies & TV

The average Owen Wilson fan in United States is 39.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Luke Wilson, Planes, Trains and Automobiles, Steve McQueen, with strongest over-indexing on Luke Wilson (196.86× the country average).

Demographically, the Owen Wilson audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Design Affinity, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Owen Wilson fan in United States is balanced, around 39.1 years old, with strong Design Affinity tendencies and a notable affinity for Luke Wilson.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Owen Wilson profile in United States.

Audience size
4.7M
in United States
Gender
51.2%♀
48.8% male
Age
39.1
average years
Country rank
#6992
Person in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Owen Wilson fans

51.2% are female, 48.8% are male, average age 39.1.

Fig. 02

Gender split

51.2%
Female
48.8%
Male
Demographic split for Owen Wilson audience in United States
MetricValue
Female51.2%
Male48.8%
Average age39.1
Estimated audience size4,747,849
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Owen Wilson audience in United States
Age bracketShare%
16-1920%
20-2919%
30-3920%
40-4922%
50+19%
Fig. 04

Worldwide distribution

41.2%

of the worldwide Owen Wilson audience comes from United States.

Worldwide audience distribution share by country for Owen Wilson
CountryShare
United States41.2%
United Kingdom6.4%
Brazil5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Owen Wilson audience in United States is strongest.

Fig. 05

Top regions by affinity

Owen Wilson fans by region: top regions in United States
#RegionReachAffinity×
01Utah~60K1.33×
02Idaho~30K1.26×
03Oregon~70K1.15×
04Oklahoma~60K1.15×
05New Mexico~30K1.15×
06Arizona~100K1.12×
07Montana~20K1.12×
08Missouri~90K1.10×
09Texas~500K1.09×
10Arkansas~40K1.09×
11Kansas~40K1.08×
12Colorado~80K1.07×
13Iowa~40K1.07×
14Hawaii~20K1.07×
15Washington~100K1.06×
16Tennessee~100K1.06×
17Alaska~10K1.05×
18Indiana~90K1.04×
19Kentucky~70K1.04×
20California~600K1.03×
21South Dakota~10K1.03×
22Nebraska~30K1.02×
23Michigan~100K1.01×
24Minnesota~70K1.01×
25New Hampshire~20K1.01×
26North Dakota~10K1.01×
27Wisconsin~70K0.99×
28Maine~20K0.99×
29Illinois~200K0.98×
30Ohio~200K0.98×
31Nevada~50K0.97×
32West Virginia~20K0.97×
33Vermont~8K0.96×
34Florida~300K0.95×
35North Carolina~100K0.95×
36South Carolina~70K0.94×
37Alabama~70K0.94×
38Pennsylvania~200K0.93×
39Massachusetts~90K0.92×
40Connecticut~50K0.92×
41Georgia~100K0.91×
42Virginia~100K0.87×
43Louisiana~60K0.87×
44Mississippi~40K0.86×
45Delaware~10K0.85×
46New Jersey~100K0.84×
47Maryland~70K0.84×
48Rhode Island~10K0.84×
49New York~200K0.82×
50Washington, District of Columbia~10K0.66×
Fig. 06

Affinity by region

Affinity by region — Owen Wilson, United States
0.66×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Owen Wilson audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Owen Wilson audience
#·InterestCategoryAffinity×
01Bring It On AgainMovies & TV214.79×
02Luke WilsonMovies & TV196.86×
03yummy foodTopic132.92×
04Costume QuestGames122.23×
05Flight of the ConchordsMovies & TV98.71×
06Planes, Trains and AutomobilesMovies & TV84.37×
07Nick SwardsonMovies & TV84.21×
08Steve McQueenMovies & TV74.07×
09Wayne's World (film)Movies & TV68.77×
10CaddyshackMovies & TV68.25×
11Jenna FischerMovies & TV65.27×
12ZoolanderMovies & TV47.25×
13Vince VaughnMovies & TV44.80×
14Fred ArmisenMovies & TV43.20×
15Mike MyersMovies & TV42.41×
16Home AloneMovies & TV32.01×
17Chevy ChaseMovies & TV29.73×
18Ben StillerMovies & TV27.26×
19Cameron DiazMovies & TV25.73×
20Bill MurrayMovies & TV25.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Owen Wilson audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Owen Wilson audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.62×
ExtroversionTHRILL1.31×
Luxury OrientationPREMIUM1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Owen Wilson audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.74×
PatriotismCONSERVATISM0.82×
SpiritualityBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Owen Wilson have in United States?

Owen Wilson has an estimated audience of 4,747,849 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Owen Wilson fans?

51.2% of Owen Wilson fans are female, 48.8% are male, with an average age of 39.1 years.

03

Which brands do Owen Wilson fans like most?

Owen Wilson fans show strongest brand affinity for Luke Wilson (196.86×), Planes, Trains and Automobiles (84.37×), and Steve McQueen (74.07×) over the country average.

04

Where do Owen Wilson fans live in United States?

Owen Wilson fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Owen Wilson fans also like?

Beyond Owen Wilson itself, the audience over-indexes on Planes, Trains and Automobiles (84.37×), Steve McQueen (74.07×), Nick Swardson (84.21×), and Jenna Fischer (65.27×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in United States

See Owen Wilson audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Owen Wilson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →