Owen Wilson Audience in United States

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Owen Wilson has an estimated audience of 5,014,882 people in United States. 51.2% are female, 48.8% are male, average age 39.1. Top regions: California, Texas, Florida. Top brand affinities: Luke Wilson, Planes, Trains and Automobiles, Steve McQueen, Vince Vaughn, Nick Swardson.

The average Owen Wilson fan in United States is 39.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Luke Wilson, Planes, Trains and Automobiles, Steve McQueen, with strongest over-indexing on Luke Wilson (196.86× the country average). Demographically, the Owen Wilson audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Luxury Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Owen Wilson fans

Demographic split for Owen Wilson audience in United States
MetricValue
Female51.2%
Male48.8%
Average age39.1
Estimated audience size5,014,882

Audience persona

The typical Owen Wilson fan in United States is balanced, around 39.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Luke Wilson.

Top regions in United States

Top regions ranked by reach for Owen Wilson in United States
RegionReachAffinity
California595,1631.08×
Texas486,3071.13×
Florida342,4271.01×
New York238,7950.85×
Illinois170,4911.02×
Ohio161,1231.04×
Pennsylvania155,3430.92×
Georgia148,3590.96×
North Carolina145,5780.96×
Michigan133,2491.02×
Arizona113,1201.1×
Washington110,5261.1×
Tennessee108,8271.08×
New Jersey108,0630.85×
Virginia106,5930.87×
Indiana96,4401.05×
Missouri93,7551.16×
Massachusetts90,4400.92×
Colorado84,5511.07×
Wisconsin74,9330.99×
Minnesota72,8811.01×
Maryland71,0140.82×
South Carolina70,7730.94×
Oregon68,5971.19×
Kentucky67,6721.08×
Oklahoma64,9891.17×
Alabama64,9710.93×
Utah61,3061.37×
Louisiana56,7830.88×
Nevada48,5541×
Connecticut45,6830.91×
Arkansas45,4461.1×
Kansas43,4231.1×
Iowa42,6211.03×
Mississippi34,7470.84×
Idaho31,2721.24×
New Mexico28,5661.14×
Nebraska25,3941.01×
Hawaii23,0791.07×
West Virginia21,5140.92×
New Hampshire19,0400.96×
Maine17,1070.95×
Montana15,3191.1×
Rhode Island12,9330.81×
South Dakota11,3120.98×
Alaska10,4560.97×
Delaware10,4090.75×
North Dakota10,1150.98×
Washington, District of Columbia9,8380.65×
Vermont7,8570.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Owen Wilson audience
BrandAffinityCategory
Luke Wilson196.86×Movies & TV
Planes, Trains and Automobiles84.37×Movies & TV
Steve McQueen74.07×Movies & TV
Vince Vaughn44.8×Movies & TV
Nick Swardson84.21×Movies & TV
Jenna Fischer65.27×Movies & TV
Caddyshack68.25×Movies & TV
Home Alone32.01×Movies & TV
Mike Myers42.41×Movies & TV
Bring It On Again214.79×Movies & TV
yummy food132.92×
Flight of the Conchords98.71×Movies & TV
Chevy Chase29.73×Movies & TV
Zoolander47.25×Movies & TV
Fred Armisen43.2×Movies & TV
Costume Quest122.23×Games
Jack Black24.79×Movies & TV
Cameron Diaz25.73×Movies & TV
Clueless (film)33.11×Movies & TV
Ben Stiller27.26×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Owen Wilson audience
TraitClusterScore
Luxury OrientationPREMIUM2.77
PatriotismCONSERVATISM2.31
Risk AppetiteTHRILL1.75
ExtroversionTHRILL1.43
Quality AwarenessPREMIUM1.27
Convenience OrientationPREMIUM1.21

Worldwide distribution

Worldwide audience distribution share by country for Owen Wilson
CountryShare
United States42.4%
United Kingdom6.5%
Brazil4.6%

See Owen Wilson audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Owen Wilson have in United States?

Owen Wilson has an estimated audience of 5,014,882 people in United States, concentrated in California and Texas.

What is the gender split and age of Owen Wilson fans?

51.2% of Owen Wilson fans are female, 48.8% are male, with an average age of 39.1 years.

Which brands do Owen Wilson fans like most?

Owen Wilson fans show strongest brand affinity for Luke Wilson (196.86×), Planes, Trains and Automobiles (84.37×), and Steve McQueen (74.07×) over the country average.

Where do Owen Wilson fans live in United States?

Owen Wilson fans in United States are most concentrated in California (reach 595,163), Texas (reach 486,307), and Florida (reach 342,427). These three regions account for the largest share of the active audience.

What other brands do Owen Wilson fans also like?

Beyond Owen Wilson itself, the audience over-indexes on Planes, Trains and Automobiles (84.37×), Steve McQueen (74.07×), Vince Vaughn (44.8×), and Nick Swardson (84.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Owen Wilson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.