yummy food Audience in United States

yummy food has an estimated audience of 315,454 people in United States. 67.3% are female, 32.7% are male, average age 35.1. Top regions: California, Texas, Florida. Top brand affinities: Owen Wilson, Autism Awareness, Capital One, Diabetes mellitus awareness, Kia Sportage.

The average yummy food fan in United States is 35.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Owen Wilson, Autism Awareness, Capital One, with strongest over-indexing on Owen Wilson (114.81× the country average). Demographically, the yummy food audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Topic

Demographics of yummy food fans

Demographic split for yummy food audience in United States
MetricValue
Female67.3%
Male32.7%
Average age35.1
Estimated audience size315,454

Audience persona

The typical yummy food fan in United States is more female, around 35.1 years old, with strong Indulgence tendencies and a notable affinity for Owen Wilson.

Top regions in United States

Top regions ranked by reach for yummy food in United States
RegionReachAffinity
California45,3811.31×
Texas28,6801.06×
Florida23,6011.11×
New York18,3631.04×
Pennsylvania9,6900.91×
Illinois9,5960.91×
Washington9,5921.52×
Georgia9,5730.99×
Virginia8,8991.16×
New Jersey8,7431.09×
Ohio8,6460.89×
North Carolina8,6320.91×
Michigan8,3111.01×
Arizona6,6621.03×
Massachusetts6,3781.03×
Utah6,3652.25×
Wisconsin6,2551.32×
Indiana5,5110.96×
Tennessee5,2820.83×
Maryland5,2580.97×
Colorado5,1951.04×
Minnesota4,9971.11×
Missouri4,8450.95×
Oregon4,6651.29×
South Carolina3,9260.83×
Oklahoma3,5961.03×
Nevada3,4051.12×
Louisiana3,2430.8×
Kentucky3,0890.78×
Alabama3,0190.69×
Connecticut2,8920.91×
Kansas2,6741.08×
Idaho2,5131.59×
Iowa2,2850.88×
Arkansas2,2430.86×
Mississippi1,6840.65×
Hawaii1,6091.19×
Nebraska1,4950.95×
West Virginia1,2450.85×
New Mexico1,2320.78×
New Hampshire1,2170.98×
Maine9900.88×
Alaska8381.24×
Montana8310.95×
Rhode Island7830.78×
Washington, District of Columbia6550.69×
South Dakota5970.82×
Delaware5570.64×
North Dakota4840.75×
Wyoming4220.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for yummy food audience
BrandAffinityCategory
Owen Wilson114.81×Movies & TV
Autism Awareness12.87×Health
Capital One4.61×Business & Career
Diabetes mellitus awareness7.69×Health
Kia Sportage20×Cars & Mobility
Back to the Future13.33×Movies & TV
Ruby Tuesday (restaurant)15.04×Food & Beverages
The Green Mile20×Movies & TV
PSV Eindhoven31.89×Sports
Microblogging7.82×Technology & Electronics
JACOBS33.82×Food & Beverages
Arabic coffee15.65×Food & Beverages
Feyenoord34.57×Sports
Circle K4.93×Shopping
Disneyland Paris8.18×Travel & Leisure
Enterprise Rent-A-Car4.12×Cars & Mobility
Harvey Keitel20×Movies & TV
Income tax8.13×Business & Career
Beetlejuice3.26×Movies & TV
Google News3.94×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by yummy food audience
TraitClusterScore
IndulgenceJOY2
Pet OwnershipJOY1.87
Design AffinityPREMIUM1.68
Luxury OrientationPREMIUM1.55
Urban LifestyleOPEN1.42
MindfulnessBALANCE1.36

Worldwide distribution

Worldwide audience distribution share by country for yummy food
CountryShare
Japan53.6%
United States16.1%
India4.0%

See yummy food audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does yummy food have in United States?

yummy food has an estimated audience of 315,454 people in United States, concentrated in California and Texas.

What is the gender split and age of yummy food fans?

67.3% of yummy food fans are female, 32.7% are male, with an average age of 35.1 years.

Which brands do yummy food fans like most?

yummy food fans show strongest brand affinity for Owen Wilson (114.81×), Autism Awareness (12.87×), and Capital One (4.61×) over the country average.

Where do yummy food fans live in United States?

yummy food fans in United States are most concentrated in California (reach 45,381), Texas (reach 28,680), and Florida (reach 23,601). These three regions account for the largest share of the active audience.

What other brands do yummy food fans also like?

Beyond yummy food itself, the audience over-indexes on Autism Awareness (12.87×), Capital One (4.61×), Diabetes mellitus awareness (7.69×), and Kia Sportage (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for yummy food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.