Rascasse Audience Intelligence

yummy food Audience in United States

A data profile of the people who buy, follow and care about yummy food in United States — modelled from more than twelve digital signal sources. yummy food has an estimated audience of 315,454 people in United States.

#13250among Topic in United States

The average yummy food fan in United States is 35.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Owen Wilson, Ruby Tuesday (restaurant), Richard Marx, with strongest over-indexing on Owen Wilson (132.92× the country average).

Demographically, the yummy food audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Family Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical yummy food fan in United States is more female, around 35.1 years old, with strong Family Orientation tendencies and a notable affinity for Owen Wilson.

Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the yummy food profile in United States.

Audience size
315K
in United States
Gender
67.3%♀
32.7% male
Age
35.1
average years
Country rank
#47097
Topic in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of yummy food fans

67.3% are female, 32.7% are male, average age 35.1.

Fig. 02

Gender split

67.3%
Female
32.7%
Male
Demographic split for yummy food audience in United States
MetricValue
Female67.3%
Male32.7%
Average age35.1
Estimated audience size315,454
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the yummy food audience in United States
Age bracketShare%
16-1930%
20-2920%
30-3922%
40-4917%
50+12%
Fig. 04

Worldwide distribution

16.1%

of the worldwide yummy food audience comes from United States.

Worldwide audience distribution share by country for yummy food
CountryShare
Japan53.6%
United States16.1%
India4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the yummy food audience in United States is strongest.

Fig. 05

Top regions by affinity

yummy food fans by region: top regions in United States
#RegionReachAffinity×
01Utah~6K2.22×
02Idaho~2K1.34×
03California~40K1.29×
04Washington~8K1.24×
05Oregon~4K1.24×
06Nebraska~2K1.21×
07Virginia~9K1.17×
08Texas~30K1.16×
09Hawaii~2K1.12×
10Kansas~3K1.08×
11New Jersey~9K1.07×
12Indiana~6K1.06×
13North Carolina~10K1.05×
14Michigan~8K1.03×
15Maryland~6K1.03×
16Colorado~5K1.03×
17Minnesota~5K1.03×
18Maine~1K1.02×
19Alaska<1K1.01×
20North Dakota<1K1.01×
21Arizona~6K0.99×
22Wisconsin~5K0.99×
23Kentucky~4K0.99×
24Arkansas~3K0.99×
25New Hampshire~1K0.99×
26Montana<1K0.99×
27Oklahoma~3K0.98×
28South Dakota<1K0.98×
29Vermont<1K0.98×
30Illinois~10K0.96×
31Georgia~9K0.96×
32Missouri~5K0.96×
33Iowa~2K0.96×
34Pennsylvania~10K0.95×
35Connecticut~3K0.95×
36Nevada~3K0.95×
37Rhode Island<1K0.95×
38Massachusetts~6K0.94×
39Delaware<1K0.94×
40Ohio~9K0.92×
41New Mexico~1K0.90×
42West Virginia~1K0.89×
43South Carolina~4K0.87×
44New York~20K0.86×
45Washington, District of Columbia<1K0.85×
46Louisiana~3K0.84×
47Mississippi~2K0.82×
48Alabama~4K0.80×
49Florida~20K0.79×
50Tennessee~5K0.79×
Fig. 06

Affinity by region

Affinity by region — yummy food, United States
0.79×1.00×2.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the yummy food audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for yummy food audience
#·InterestCategoryAffinity×
01Owen WilsonMovies & TV132.92×
02JACOBSFood & Beverages30.13×
03Richard MarxMusic & Radio28.89×
04Huey LewisMovies & TV26.39×
05The Green MileMovies & TV20.00×
06Harvey KeitelMovies & TV19.88×
07Ruby Tuesday (restaurant)Food & Beverages17.68×
08Rite AidShopping12.71×
09Elderly careHealth12.69×
10Isla FisherMovies & TV10.44×
11Baskin-RobbinsFood & Beverages8.29×
12DuckDuckGoInternet & Social Media5.84×
13Nothing Bundt CakesFood & Beverages5.74×
14Microwave ovenHome & Garden5.16×
15Weather forecastingHome & Garden4.71×
16Non-alcoholic beverageFood & Beverages4.37×
17PinterestInternet & Social Media2.81×
18RecipesFood & Beverages2.15×
19Home improvementHome & Garden1.74×
20CookingFood & Beverages1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the yummy food audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by yummy food audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.33×
IndulgenceJOY2.41×
Pet OwnershipJOY1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by yummy food audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.74×
SustainabilityBALANCE0.82×
Sports ActivityPOWER0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does yummy food have in United States?

yummy food has an estimated audience of 315,454 people in United States, concentrated in California and Texas.

02

What is the gender split and age of yummy food fans?

67.3% of yummy food fans are female, 32.7% are male, with an average age of 35.1 years.

03

Which brands do yummy food fans like most?

yummy food fans show strongest brand affinity for Owen Wilson (132.92×), Ruby Tuesday (restaurant) (17.68×), and Richard Marx (28.89×) over the country average.

04

Where do yummy food fans live in United States?

yummy food fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do yummy food fans also like?

Beyond yummy food itself, the audience over-indexes on Ruby Tuesday (restaurant) (17.68×), Richard Marx (28.89×), The Green Mile (20×), and Baskin-Robbins (8.29×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See yummy food audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for yummy food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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