Rascasse Audience Intelligence

Nothing Bundt Cakes Target Market in United States

A data profile of the people who buy, follow and care about Nothing Bundt Cakes in United States — modelled from more than twelve digital signal sources. Nothing Bundt Cakes has an estimated audience of 18,311,623 people in United States.

#182among Brand in United States#158in Food & Beverages

The average Nothing Bundt Cakes fan in United States is 41.9 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Nashville Country Club, Have Gun – Will Travel, GLOBAL TRAVEL, with strongest over-indexing on Nashville Country Club (497.33× the country average).

Demographically, the Nothing Bundt Cakes audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Individualism, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nothing Bundt Cakes fan in United States is more female, around 41.9 years old, with strong Individualism tendencies and a notable affinity for Nashville Country Club.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nothing Bundt Cakes profile in United States.

Audience size
18.3M
in United States
Gender
90.5%♀
9.5% male
Age
41.9
average years
Country rank
#1839
Brand in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Nothing Bundt Cakes

90.5% are female, 9.5% are male, average age 41.9.

Fig. 02

Gender split

90.5%
Female
9.5%
Male
Demographic split for Nothing Bundt Cakes audience in United States
MetricValue
Female90.5%
Male9.5%
Average age41.9
Estimated audience size18,311,623
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Nothing Bundt Cakes audience in United States
Age bracketShare%
16-1910%
20-2918%
30-3925%
40-4930%
50+18%
Fig. 04

Worldwide distribution

97.7%

of the worldwide Nothing Bundt Cakes audience comes from United States.

Worldwide audience distribution share by country for Nothing Bundt Cakes
CountryShare
United States97.7%
Canada1.5%
Mexico0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nothing Bundt Cakes audience in United States is strongest.

Fig. 05

Top regions by affinity

Nothing Bundt Cakes customers by region in United States
#RegionReachAffinity×
01Texas~3.5M2.20×
02Louisiana~500K2.09×
03Mississippi~200K1.64×
04Nevada~300K1.63×
05Arizona~600K1.59×
06Oklahoma~300K1.59×
07Arkansas~200K1.59×
08North Carolina~800K1.58×
09Tennessee~600K1.55×
10South Carolina~400K1.54×
11Maryland~500K1.49×
12Illinois~900K1.45×
13Georgia~800K1.45×
14Virginia~600K1.40×
15California~2.5M1.35×
16Missouri~400K1.32×
17Indiana~400K1.24×
18Nebraska~100K1.23×
19Ohio~700K1.22×
20Florida~1.5M1.20×
21Alabama~300K1.20×
22Minnesota~300K1.18×
23Kentucky~300K1.18×
24Kansas~200K1.16×
25Utah~200K1.09×
26Colorado~300K1.04×
27South Dakota~40K1.01×
28North Dakota~40K1.01×
29Iowa~100K0.99×
30Michigan~400K0.92×
31New Jersey~400K0.87×
32Pennsylvania~500K0.86×
33Delaware~40K0.82×
34Wisconsin~200K0.79×
35Washington, District of Columbia~40K0.79×
36Washington~300K0.78×
37Oregon~100K0.68×
38Idaho~60K0.66×
39New Mexico~60K0.65×
40West Virginia~40K0.44×
41New York~400K0.39×
42Massachusetts~100K0.36×
43Connecticut~60K0.35×
44Maine~20K0.33×
45Montana~20K0.31×
46Rhode Island~20K0.29×
47New Hampshire~20K0.27×
48Wyoming~6K0.24×
49Alaska~8K0.21×
50Hawaii~10K0.15×
Fig. 06

Affinity by region

Affinity by region — Nothing Bundt Cakes, United States
0.15×1.00×2.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nothing Bundt Cakes audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nothing Bundt Cakes audience
#·InterestCategoryAffinity×
01Nashville Country ClubTravel & Leisure497.33×
02GLOBAL TRAVELBusiness & Career158.85×
03Have Gun – Will TravelMovies & TV117.32×
04OpodoTravel & Leisure71.41×
05Cherry Hills Country ClubPOI61.62×
06Travel WisconsinTravel & Leisure54.94×
07Pakistani CoutureFashion & Accessoires40.14×
08FretteFashion & Accessoires39.24×
09Explore Minnesota TourismTopic37.19×
10PGiTechnology & Electronics35.12×
11Shipley Do-NutsFood & Beverages27.88×
12River Oaks Country ClubTravel & Leisure26.31×
13Bundt cakeFood & Beverages21.91×
14Dev PatelMovies & TV17.72×
15Biscoff CookiesFood & Beverages13.94×
16French'sFood & Beverages12.01×
17Tim HortonSports5.99×
18AluminiumHome & Garden3.68×
19Texas RoadhouseFood & Beverages2.13×
20Hobby LobbyHome & Garden1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nothing Bundt Cakes audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nothing Bundt Cakes audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.39×
Quality AwarenessPREMIUM1.35×
IndulgenceJOY1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nothing Bundt Cakes audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.70×
Risk AppetiteTHRILL0.80×
Need for SecurityCONSERVATISM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Nothing Bundt Cakes's target market in United States?

Nothing Bundt Cakes's target market in United States covers an estimated 18,311,623 people, concentrated in Texas and California.

02

What is the gender split and age of Nothing Bundt Cakes customers?

90.5% of the Nothing Bundt Cakes audience are female, 9.5% are male, with an average age of 41.9 years.

03

Which brands do Nothing Bundt Cakes fans like most?

Nothing Bundt Cakes fans show strongest brand affinity for Nashville Country Club (497.33×), Have Gun – Will Travel (117.32×), and GLOBAL TRAVEL (158.85×) over the country average.

04

Where do Nothing Bundt Cakes fans live in United States?

Nothing Bundt Cakes fans in United States are most concentrated in Texas (reach ~3.5M), California (reach ~2.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Nothing Bundt Cakes fans also like?

Beyond Nothing Bundt Cakes itself, the audience over-indexes on Have Gun – Will Travel (117.32×), GLOBAL TRAVEL (158.85×), Shipley Do-Nuts (27.88×), and Travel Wisconsin (54.94×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Nothing Bundt Cakes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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