Rascasse Audience Intelligence

Explore Minnesota Tourism Audience in United States

A data profile of the people who buy, follow and care about Explore Minnesota Tourism in United States — modelled from more than twelve digital signal sources. Explore Minnesota Tourism has an estimated audience of 315,694 people in United States.

#13248among Topic in United States

The average Explore Minnesota Tourism fan in United States is 47.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pantone, Nothing Bundt Cakes, Obsessed (2009 film), with strongest over-indexing on Pantone (672.3× the country average).

Demographically, the Explore Minnesota Tourism audience skews more female with an average age of 47.2, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Explore Minnesota Tourism fan in United States is more female, around 47.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Pantone.

Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Explore Minnesota Tourism profile in United States.

Audience size
316K
in United States
Gender
56.2%♀
43.8% male
Age
47.2
average years
Country rank
#47077
Topic in United States
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Explore Minnesota Tourism fans

56.2% are female, 43.8% are male, average age 47.2.

Fig. 02

Gender split

56.2%
Female
43.8%
Male
Demographic split for Explore Minnesota Tourism audience in United States
MetricValue
Female56.2%
Male43.8%
Average age47.2
Estimated audience size315,694
Fig. 03

Age distribution

Ø 47.2
average years
Age distribution of the Explore Minnesota Tourism audience in United States
Age bracketShare%
16-198%
20-2911%
30-3916%
40-4922%
50+43%
Fig. 04

Worldwide distribution

83.2%

of the worldwide Explore Minnesota Tourism audience comes from United States.

Worldwide audience distribution share by country for Explore Minnesota Tourism
CountryShare
United States83.2%
United Kingdom4.8%
Canada4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Explore Minnesota Tourism audience in United States is strongest.

Fig. 05

Top regions by affinity

Explore Minnesota Tourism fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~10K2.17×
02North Dakota<1K1.51×
03Iowa~3K1.06×
04Missouri~5K0.97×
05Wisconsin~5K0.97×
06Arizona~6K0.95×
07Virginia~7K0.94×
08Washington~6K0.94×
09Pennsylvania~10K0.93×
10Georgia~9K0.93×
11New Jersey~8K0.93×
12Illinois~10K0.92×
13Texas~20K0.91×
14Florida~20K0.91×
15New York~20K0.91×
16California~30K0.90×
Fig. 06

Affinity by region

Affinity by region — Explore Minnesota Tourism, United States
0.90×1.00×2.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Explore Minnesota Tourism audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Explore Minnesota Tourism audience
#·InterestCategoryAffinity×
01PantoneBusiness & Career672.30×
02Minnesota United FCSports42.03×
03Nothing Bundt CakesFood & Beverages37.19×
04BobsleighSports35.72×
05SnowballKids & Family30.47×
06Obsessed (2009 film)Movies & TV20.00×
07BarbourFashion & Accessoires20.00×
08Bordeaux wineFood & Beverages20.00×
09Peter ThielBusiness & Career17.50×
10Vera FarmigaMovies & TV16.31×
11Porto's BakeryFood & Beverages15.13×
12Minnesota WildSports8.20×
13Garden centreHome & Garden7.87×
14Weather forecastingHome & Garden5.38×
15Minnesota VikingsSports4.79×
16Renewable energyBusiness & Career4.42×
17FedExBusiness & Career3.59×
18Discount storesShopping3.27×
19Mortgage loansBusiness & Career3.20×
20PinterestInternet & Social Media2.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Explore Minnesota Tourism audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Explore Minnesota Tourism audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.13×
Community OrientationOPEN2.00×
Family OrientationCONSERVATISM1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Explore Minnesota Tourism audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.69×
ExtroversionTHRILL0.74×
Healthy LifestyleBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Explore Minnesota Tourism have in United States?

Explore Minnesota Tourism has an estimated audience of 315,694 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Explore Minnesota Tourism fans?

56.2% of Explore Minnesota Tourism fans are female, 43.8% are male, with an average age of 47.2 years.

03

Which brands do Explore Minnesota Tourism fans like most?

Explore Minnesota Tourism fans show strongest brand affinity for Pantone (672.3×), Nothing Bundt Cakes (37.19×), and Obsessed (2009 film) (20×) over the country average.

04

Where do Explore Minnesota Tourism fans live in United States?

Explore Minnesota Tourism fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Explore Minnesota Tourism fans also like?

Beyond Explore Minnesota Tourism itself, the audience over-indexes on Nothing Bundt Cakes (37.19×), Obsessed (2009 film) (20×), Peter Thiel (17.5×), and Minnesota United FC (42.03×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See Explore Minnesota Tourism audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Explore Minnesota Tourism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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