Explore Minnesota Tourism Audience in United States
Explore Minnesota Tourism has an estimated audience of 315,694 people in United States. 56.2% are female, 43.8% are male, average age 47.2. Top regions: Minnesota, Iowa, Missouri. Top brand affinities: Governor of Michigan, Israel, El Paso County, Colorado, Nationality, James Butler (American football).
The average Explore Minnesota Tourism fan in United States is 47.2 years old, more female, and lives primarily in Minnesota. The audience is concentrated in Minnesota, Iowa, Missouri. Top brand affinities include Governor of Michigan, Israel, El Paso County, Colorado, with strongest over-indexing on Governor of Michigan (16.68× the country average). Demographically, the Explore Minnesota Tourism audience skews more female with an average age of 47.2, and over-indexes on personality traits such as Travelling, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Type: Topic
Demographics of Explore Minnesota Tourism fans
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 47.2 |
| Estimated audience size | 315,694 |
Audience persona
The typical Explore Minnesota Tourism fan in United States is more female, around 47.2 years old, with strong Travelling tendencies and a notable affinity for Governor of Michigan.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Minnesota | 18,188 | 4.02× |
| Iowa | 4,028 | 1.55× |
| Missouri | 3,794 | 0.75× |
| Florida | 3,765 | 0.18× |
| Texas | 3,743 | 0.14× |
| Georgia | 3,613 | 0.37× |
| Wisconsin | 3,592 | 0.76× |
| North Dakota | 3,545 | 5.47× |
| California | 3,461 | 0.1× |
| Arizona | 3,460 | 0.54× |
| Pennsylvania | 3,444 | 0.32× |
| Virginia | 3,307 | 0.43× |
| New Jersey | 3,283 | 0.41× |
| Illinois | 3,231 | 0.31× |
| New York | 3,186 | 0.18× |
| Washington | 3,101 | 0.49× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Governor of Michigan | 16.68× | Politics & Society |
| Israel | 4.18× | Travel & Leisure |
| El Paso County, Colorado | 18.87× | Travel & Leisure |
| Nationality | 2.95× | Politics & Society |
| James Butler (American football) | 41.55× | Sports |
| Nasal cavity | 10.28× | Health |
| Mount Kilimanjaro | 20× | Travel & Leisure |
| Cherish (group) | 10.22× | Music & Radio |
| Jeep Wagoneer | 5.28× | Cars & Mobility |
| Jennifer Meyer | 13.47× | Fashion & Accessoires |
| Kay Arthur | 20× | Literature |
| TV Fanatic | 8.41× | Movies & TV |
| JDSU | 2.28× | Business & Career |
| headspace | 6.77× | Health |
| Fairy godmother | 5.32× | Literature |
| Grace Slick | 6.23× | Music & Radio |
| Morphine (band) | 5.7× | Music & Radio |
| Goop | 3.64× | Internet & Social Media |
| Wok | 4.42× | Food & Beverages |
| Jesse Plemons | 2.25× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.64 |
| Community Orientation | OPEN | 1.57 |
| Career Orientation | POWER | 1.22 |
| Family Orientation | CONSERVATISM | 1.22 |
| DIY Mentality | THRILL | 1.2 |
| Sports Activity | POWER | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 83.2% |
| United Kingdom | 4.8% |
| Canada | 4.4% |
See Explore Minnesota Tourism audiences in other countries
- Explore Minnesota Tourism — Germany
- Explore Minnesota Tourism — United Kingdom
- Explore Minnesota Tourism — France
- Explore Minnesota Tourism — Italy
- Explore Minnesota Tourism — Spain
- Explore Minnesota Tourism — Brazil
- Explore Minnesota Tourism — Japan
- Explore Minnesota Tourism — South Korea
- Explore Minnesota Tourism — India
More audiences in United States
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- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Explore Minnesota Tourism have in United States?
Explore Minnesota Tourism has an estimated audience of 315,694 people in United States, concentrated in Minnesota and Iowa.
What is the gender split and age of Explore Minnesota Tourism fans?
56.2% of Explore Minnesota Tourism fans are female, 43.8% are male, with an average age of 47.2 years.
Which brands do Explore Minnesota Tourism fans like most?
Explore Minnesota Tourism fans show strongest brand affinity for Governor of Michigan (16.68×), Israel (4.18×), and El Paso County, Colorado (18.87×) over the country average.
Where do Explore Minnesota Tourism fans live in United States?
Explore Minnesota Tourism fans in United States are most concentrated in Minnesota (reach 18,188), Iowa (reach 4,028), and Missouri (reach 3,794). These three regions account for the largest share of the active audience.
What other brands do Explore Minnesota Tourism fans also like?
Beyond Explore Minnesota Tourism itself, the audience over-indexes on Israel (4.18×), El Paso County, Colorado (18.87×), Nationality (2.95×), and James Butler (American football) (41.55×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Explore Minnesota Tourism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.