Rascasse Audience Intelligence

Porto's Bakery Target Market in United States

A data profile of the people who buy, follow and care about Porto's Bakery in United States — modelled from more than twelve digital signal sources. Porto's Bakery has an estimated audience of 3,750,788 people in United States.

#1among Bakery / baking in United States#876among Brand in United States#543in Food & Beverages

The average Porto's Bakery fan in United States is 38.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Nevada.

Top brand affinities include Nothing Bundt Cakes, Whispers, Big Boy, with strongest over-indexing on Nothing Bundt Cakes (56.79× the country average).

Demographically, the Porto's Bakery audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Urban Lifestyle, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Porto's Bakery fan in United States is more female, around 38.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Nothing Bundt Cakes.

Category: Food & Beverages · Type: Brand · Subtype: Bakery / baking

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Porto's Bakery profile in United States.

Audience size
3.8M
in United States
Gender
66.9%♀
33.1% male
Age
38.5
average years
Country rank
#8487
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Porto's Bakery

66.9% are female, 33.1% are male, average age 38.5.

Fig. 02

Gender split

66.9%
Female
33.1%
Male
Demographic split for Porto's Bakery audience in United States
MetricValue
Female66.9%
Male33.1%
Average age38.5
Estimated audience size3,750,788
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Porto's Bakery audience in United States
Age bracketShare%
16-1913%
20-2926%
30-3928%
40-4922%
50+12%
Fig. 04

Worldwide distribution

95.9%

of the worldwide Porto's Bakery audience comes from United States.

Worldwide audience distribution share by country for Porto's Bakery
CountryShare
United States95.9%
Mexico1.0%
China0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Porto's Bakery audience in United States is strongest.

Fig. 05

Top regions by affinity

Porto's Bakery customers by region in United States
#RegionReachAffinity×
01California~700K36.73×
02Nevada~20K2.47×
03Hawaii~5K1.31×
04Vermont~1K0.86×
05Washington~10K0.80×
06Arizona~10K0.78×
07West Virginia~3K0.73×
08North Dakota~1K0.72×
09Maine~2K0.70×
10South Dakota~1K0.69×
11Alaska~1K0.69×
12Delaware~2K0.67×
13Rhode Island~2K0.65×
14Montana~2K0.65×
15Mississippi~5K0.64×
16New Hampshire~2K0.64×
17Oregon~6K0.63×
18Utah~4K0.57×
19Idaho~2K0.57×
20New Mexico~2K0.53×
21Nebraska~2K0.52×
22Washington, District of Columbia~1K0.51×
23Iowa~3K0.49×
24Arkansas~3K0.47×
25Kentucky~5K0.45×
26Kansas~3K0.45×
27Alabama~5K0.43×
28Louisiana~5K0.43×
29Colorado~6K0.42×
30Oklahoma~4K0.41×
31Connecticut~4K0.40×
32Texas~30K0.37×
33South Carolina~5K0.37×
34Wisconsin~5K0.36×
35Missouri~5K0.33×
36Minnesota~4K0.33×
37Indiana~5K0.32×
38Maryland~5K0.32×
39Virginia~7K0.31×
40Tennessee~5K0.31×
41New Jersey~7K0.30×
42Massachusetts~5K0.30×
43New York~10K0.27×
44Illinois~8K0.27×
45Michigan~6K0.27×
46Georgia~7K0.26×
47Ohio~7K0.25×
48North Carolina~7K0.25×
49Pennsylvania~7K0.23×
50Florida~10K0.21×
Fig. 06

Affinity by region

Affinity by region — Porto's Bakery, United States
0.21×1.00×36.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Porto's Bakery audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Porto's Bakery audience
#·InterestCategoryAffinity×
01Sonia PeronaciFood & Beverages403.78×
02FreewheelCars & Mobility170.62×
03Sodiê DocesFood & Beverages105.86×
04Chef Rick BaylessPerson98.56×
05WhispersMusic & Radio69.56×
06Big BoyMusic & Radio69.56×
07CombustMusic & Radio69.56×
08Missing LinkMusic & Radio69.56×
09SUNAMIMusic & Radio69.56×
10Nothing Bundt CakesFood & Beverages56.79×
11Union Cycliste InternationaleSports32.08×
12Pret a MangerFood & Beverages30.68×
13Café BusteloFood & Beverages28.14×
14Toaster StrudelFood & Beverages28.03×
15medicina naturalHealth10.89×
16Navy PierTravel & Leisure10.50×
17DecoHome & Garden8.73×
18PieFood & Beverages8.18×
19DuolingoBusiness & Career6.03×
20FoodFood & Beverages1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Porto's Bakery audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Porto's Bakery audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.59×
IndulgenceJOY1.42×
Luxury OrientationPREMIUM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Porto's Bakery audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.62×
Need for SecurityCONSERVATISM0.80×
Community OrientationOPEN0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Porto's Bakery's target market in United States?

Porto's Bakery's target market in United States covers an estimated 3,750,788 people, concentrated in California and Texas.

02

What is the gender split and age of Porto's Bakery customers?

66.9% of the Porto's Bakery audience are female, 33.1% are male, with an average age of 38.5 years.

03

Which brands do Porto's Bakery fans like most?

Porto's Bakery fans show strongest brand affinity for Nothing Bundt Cakes (56.79×), Whispers (69.56×), and Big Boy (69.56×) over the country average.

04

Where do Porto's Bakery fans live in United States?

Porto's Bakery fans in United States are most concentrated in California (reach ~700K), Texas (reach ~30K), and Nevada (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Porto's Bakery fans also like?

Beyond Porto's Bakery itself, the audience over-indexes on Whispers (69.56×), Big Boy (69.56×), Freewheel (170.62×), and Chef Rick Bayless (98.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Bakery / baking audiences in United States

See Porto's Bakery audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Porto's Bakery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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