Porto's Bakery Audience in United States

Porto's Bakery logo

Porto's Bakery has an estimated audience of 872,669 people in United States. 66.9% are female, 33.1% are male, average age 38.5. Top regions: California, Texas, Nevada. Top brand affinities: Nothing Bundt Cakes, Whispers, Big Boy, Freewheel, Chef Rick Bayless.

The average Porto's Bakery fan in United States is 38.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Nevada. Top brand affinities include Nothing Bundt Cakes, Whispers, Big Boy, with strongest over-indexing on Nothing Bundt Cakes (56.79× the country average). Demographically, the Porto's Bakery audience skews more female with an average age of 38.5, and over-indexes on personality traits such as LGBTQ+ Identity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Bakery / baking

Demographics of Porto's Bakery fans

Demographic split for Porto's Bakery audience in United States
MetricValue
Female66.9%
Male33.1%
Average age38.5
Estimated audience size872,669

Audience persona

The typical Porto's Bakery fan in United States is more female, around 38.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Nothing Bundt Cakes.

Top regions in United States

Top regions ranked by reach for Porto's Bakery in United States
RegionReachAffinity
California654,50220.98×
Texas65,4490.87×
Nevada36,2854.3×
New York30,3110.62×
Washington28,0661.6×
Florida25,4400.43×
Arizona24,1601.36×
Oregon14,6901.47×
Illinois13,9550.48×
New Jersey12,1890.55×
Colorado12,0700.88×
Virginia12,0250.57×
Georgia11,9290.44×
North Carolina9,7970.37×
Utah8,9701.15×
Pennsylvania8,3780.29×
Maryland7,9370.53×
Ohio7,5560.28×
Tennessee6,8720.39×
Hawaii6,7521.8×
Michigan6,5930.29×
Massachusetts6,2080.36×
Indiana5,0360.32×
Missouri4,9950.36×
Oklahoma4,7270.49×
Idaho4,5311.04×
Minnesota4,3240.35×
South Carolina3,9700.3×
Wisconsin3,5100.27×
New Mexico3,3600.77×
Arkansas3,1680.44×
Connecticut3,1090.36×
Kansas3,0610.45×
Louisiana2,9360.26×
Alabama2,7540.23×
Kentucky2,5750.24×
Iowa1,9690.27×
Nebraska1,7590.4×
Washington, District of Columbia1,4360.55×
Alaska1,3490.72×
Mississippi1,2680.18×
Montana1,0810.45×
South Dakota9360.46×
Rhode Island8500.31×
New Hampshire8440.25×
West Virginia6980.17×
North Dakota6930.39×
Delaware6840.28×
Maine6420.21×
Wyoming4760.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Porto's Bakery audience
BrandAffinityCategory
Nothing Bundt Cakes56.79×Food & Beverages
Whispers69.56×Music & Radio
Big Boy69.56×Music & Radio
Freewheel170.62×Cars & Mobility
Chef Rick Bayless98.56×
Union Cycliste Internationale32.08×Sports
Combust69.56×Music & Radio
Pie8.18×Food & Beverages
Missing Link69.56×Music & Radio
Pret a Manger30.68×Food & Beverages
Sonia Peronaci403.78×Food & Beverages
Sodiê Doces105.86×Food & Beverages
Café Bustelo28.14×Food & Beverages
Navy Pier10.5×Travel & Leisure
SUNAMI69.56×Music & Radio
Food1.65×Food & Beverages
Deco8.73×Home & Garden
Duolingo6.03×Business & Career
Toaster Strudel28.03×Food & Beverages
medicina natural10.89×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Porto's Bakery audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.94
IndulgenceJOY1.84
Luxury OrientationPREMIUM1.56
Quality AwarenessPREMIUM1.54
TravellingTHRILL1.5
Urban LifestyleOPEN1.45

Worldwide distribution

Worldwide audience distribution share by country for Porto's Bakery
CountryShare
United States84.7%
Mexico3.8%
China1.8%

See Porto's Bakery audiences in other countries

More Bakery / baking audiences in United States

Frequently asked questions

How many fans does Porto's Bakery have in United States?

Porto's Bakery has an estimated audience of 872,669 people in United States, concentrated in California and Texas.

What is the gender split and age of Porto's Bakery fans?

66.9% of Porto's Bakery fans are female, 33.1% are male, with an average age of 38.5 years.

Which brands do Porto's Bakery fans like most?

Porto's Bakery fans show strongest brand affinity for Nothing Bundt Cakes (56.79×), Whispers (69.56×), and Big Boy (69.56×) over the country average.

Where do Porto's Bakery fans live in United States?

Porto's Bakery fans in United States are most concentrated in California (reach 654,502), Texas (reach 65,449), and Nevada (reach 36,285). These three regions account for the largest share of the active audience.

What other brands do Porto's Bakery fans also like?

Beyond Porto's Bakery itself, the audience over-indexes on Whispers (69.56×), Big Boy (69.56×), Freewheel (170.62×), and Chef Rick Bayless (98.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Porto's Bakery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.