Rascasse Audience Intelligence

Deco Audience in United States

A data profile of the people who buy, follow and care about Deco in United States — modelled from more than twelve digital signal sources. Deco has an estimated audience of 5,275,563 people in United States.

#3644among Topic in United States#434in Home & Garden

The average Deco fan in United States is 36.6 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Planet Fitness, Mexico, Digital camera, with strongest over-indexing on Planet Fitness (3.33× the country average).

Demographically, the Deco audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Deco fan in United States is more female, around 36.6 years old, with strong Design Affinity tendencies and a notable affinity for Planet Fitness.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Deco profile in United States.

Audience size
5.3M
in United States
Gender
66.1%♀
33.9% male
Age
36.6
average years
Country rank
#6355
Topic in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Deco fans

66.1% are female, 33.9% are male, average age 36.6.

Fig. 02

Gender split

66.1%
Female
33.9%
Male
Demographic split for Deco audience in United States
MetricValue
Female66.1%
Male33.9%
Average age36.6
Estimated audience size5,275,563
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Deco audience in United States
Age bracketShare%
16-1926%
20-2920%
30-3920%
40-4920%
50+14%
Fig. 04

Worldwide distribution

6.8%

of the worldwide Deco audience comes from United States.

Worldwide audience distribution share by country for Deco
CountryShare
France10.7%
Spain10.2%
United States6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Deco audience in United States is strongest.

Fig. 05

Top regions by affinity

Deco fans by region: top regions in United States
#RegionReachAffinity×
01Delaware~100K8.94×
02Virginia~200K1.94×
03Wisconsin~100K1.59×
04Massachusetts~200K1.58×
05Texas~500K1.20×
06Vermont~10K1.17×
07South Carolina~90K1.10×
08North Carolina~200K1.08×
09Colorado~90K1.08×
10Nevada~50K0.97×
11Washington, District of Columbia~20K0.97×
12Ohio~200K0.95×
13Washington~100K0.91×
14California~500K0.90×
15Utah~40K0.89×
16New York~300K0.88×
17Florida~300K0.87×
18Illinois~200K0.87×
19Georgia~100K0.87×
20New Jersey~100K0.87×
21Hawaii~20K0.87×
22Maryland~80K0.86×
23Iowa~40K0.86×
24Alaska~10K0.86×
25Idaho~20K0.83×
26Minnesota~60K0.82×
27Oregon~50K0.82×
28Maine~20K0.82×
29Montana~10K0.82×
30Missouri~70K0.81×
31Connecticut~40K0.81×
32New Hampshire~20K0.81×
33North Dakota~9K0.81×
34Tennessee~80K0.80×
35Kentucky~50K0.80×
36South Dakota~10K0.80×
37Louisiana~50K0.79×
38Nebraska~20K0.79×
39Rhode Island~10K0.77×
40Pennsylvania~100K0.76×
41Kansas~30K0.76×
42Mississippi~30K0.73×
43West Virginia~20K0.73×
44Oklahoma~40K0.72×
45Arkansas~30K0.72×
46Arizona~80K0.71×
47New Mexico~20K0.71×
48Indiana~70K0.69×
49Alabama~50K0.69×
50Michigan~90K0.67×
Fig. 06

Affinity by region

Affinity by region — Deco, United States
0.67×1.00×8.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Deco audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Deco audience
#·InterestCategoryAffinity×
01Falabella (retail store)Fashion & Accessoires24.79×
02Boca JuniorsSports11.53×
03Google AnalyticsInternet & Social Media9.31×
04Porto's BakeryFood & Beverages8.73×
05KaRoL GMusic & Radio8.13×
06Playa del CarmenTravel & Leisure8.06×
07Digital cameraTechnology & Electronics6.35×
08Polo Ralph LaurenFashion & Accessoires5.89×
09DecorationHome & Garden5.82×
10Emotional intelligenceHealth5.00×
11MexicoTravel & Leisure3.71×
12Planet FitnessSports3.33×
13MetaphysicsBusiness & Career2.77×
14Mother's DayKids & Family2.70×
15Sam's ClubShopping2.12×
16Do it yourself (DIY)Home & Garden1.97×
17Whole Foods MarketShopping1.92×
18FlowerHome & Garden1.88×
19Kohl'sShopping1.85×
20CostcoShopping1.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Deco audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Deco audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.95×
Luxury OrientationPREMIUM1.82×
DIY MentalityTHRILL1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Deco audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.81×
Family OrientationCONSERVATISM0.83×
Convenience OrientationPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Deco have in United States?

Deco has an estimated audience of 5,275,563 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Deco fans?

66.1% of Deco fans are female, 33.9% are male, with an average age of 36.6 years.

03

Which brands do Deco fans like most?

Deco fans show strongest brand affinity for Planet Fitness (3.33×), Mexico (3.71×), and Digital camera (6.35×) over the country average.

04

Where do Deco fans live in United States?

Deco fans in United States are most concentrated in Texas (reach ~500K), California (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Deco fans also like?

Beyond Deco itself, the audience over-indexes on Mexico (3.71×), Digital camera (6.35×), Falabella (retail store) (24.79×), and Playa del Carmen (8.06×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Deco audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Deco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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