Deco Audience in United States

Deco logo

Deco has an estimated audience of 5,275,563 people in United States. 66.1% are female, 33.9% are male, average age 36.6. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Fairy godmother, Vocal harmony, Bank account, Product design.

The average Deco fan in United States is 36.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Fairy godmother, Vocal harmony, with strongest over-indexing on Historic site (46.7× the country average). Demographically, the Deco audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic · Subtype: Soccer

Demographics of Deco fans

Demographic split for Deco audience in United States
MetricValue
Female66.1%
Male33.9%
Average age36.6
Estimated audience size5,275,563

Audience persona

The typical Deco fan in United States is more female, around 36.6 years old, with strong Design Affinity tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Deco in United States
RegionReachAffinity
California561,3700.97×
Texas476,1541.05×
Florida333,5210.93×
New York282,2500.96×
North Carolina180,3811.14×
Illinois174,9431×
Ohio160,8600.99×
Georgia147,5660.91×
Delaware135,8789.34×
Pennsylvania135,6640.76×
Virginia128,7691×
New Jersey125,4260.93×
Washington103,6850.98×
South Carolina101,0121.27×
Massachusetts99,8660.96×
Michigan96,6380.7×
Wisconsin96,6131.22×
Colorado96,3711.16×
Tennessee87,7570.83×
Maryland82,3750.91×
Arizona74,9680.7×
Missouri71,0120.84×
Indiana66,3840.69×
Minnesota64,4490.85×
Nevada52,7051.03×
Kentucky52,6710.8×
Oregon49,4460.82×
Louisiana49,1690.72×
Alabama46,5410.63×
Connecticut44,6930.84×
Utah44,4620.94×
Oklahoma39,9360.68×
Iowa36,6540.84×
Kansas31,1370.75×
Arkansas27,5700.63×
Mississippi26,8340.62×
Idaho20,2790.77×
Nebraska18,8060.71×
Hawaii18,0120.79×
Washington, District of Columbia16,9461.07×
New Mexico15,1520.57×
New Hampshire14,6020.7×
Maine12,8660.68×
West Virginia12,5210.51×
Vermont11,6071.25×
Montana9,8870.68×
Rhode Island9,6550.57×
Alaska7,1120.63×
South Dakota6,2850.52×
North Dakota5,6370.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Deco audience
BrandAffinityCategory
Historic site46.7×Arts & Culture
Fairy godmother20.49×Literature
Vocal harmony7.79×Music & Radio
Bank account4.03×Business & Career
Product design2.61×Business & Career
Nationality2.5×Politics & Society
Natural rubber2.41×Cars & Mobility
Mathcore8.85×Music & Radio
Governor of Michigan7.42×Politics & Society
Jai20.37×Movies & TV
Collectable1.56×Kids & Family
Pro-Ject3.78×Music & Radio
JDSU2.71×Business & Career
Hebe5.62×Home & Garden
Home equity1.67×Home & Garden
Kendra Scott2.44×Fashion & Accessoires
Goop4.37×Internet & Social Media
Hipster7.77×Politics & Society
Grinch2.92×Movies & TV
Nebraska Cornhuskers football2.5×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Deco audience
TraitClusterScore
Design AffinityPREMIUM3.13
Luxury OrientationPREMIUM2.07
DIY MentalityTHRILL1.8
SustainabilityBALANCE1.73
TravellingTHRILL1.5
Sports ActivityPOWER1.48

Worldwide distribution

Worldwide audience distribution share by country for Deco
CountryShare
France10.8%
Spain10.3%
United States6.9%

See Deco audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does Deco have in United States?

Deco has an estimated audience of 5,275,563 people in United States, concentrated in California and Texas.

What is the gender split and age of Deco fans?

66.1% of Deco fans are female, 33.9% are male, with an average age of 36.6 years.

Which brands do Deco fans like most?

Deco fans show strongest brand affinity for Historic site (46.7×), Fairy godmother (20.49×), and Vocal harmony (7.79×) over the country average.

Where do Deco fans live in United States?

Deco fans in United States are most concentrated in California (reach 561,370), Texas (reach 476,154), and Florida (reach 333,521). These three regions account for the largest share of the active audience.

What other brands do Deco fans also like?

Beyond Deco itself, the audience over-indexes on Fairy godmother (20.49×), Vocal harmony (7.79×), Bank account (4.03×), and Product design (2.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Deco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.