Falabella (retail store) Audience in United States

Falabella (retail store) logo

Falabella (retail store) has an estimated audience of 738,822 people in United States. 54.0% are female, 46.0% are male, average age 32.4. Top regions: Florida, California, Texas. Top brand affinities: Buenos Aires, Deco, Lima, Disney, Oklahoma, Argentina.

The average Falabella (retail store) fan in United States is 32.4 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Buenos Aires, Deco, Lima, with strongest over-indexing on Buenos Aires (18.84× the country average). Demographically, the Falabella (retail store) audience skews balanced with an average age of 32.4, and over-indexes on personality traits such as LGBTQ+ Identity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Falabella (retail store) fans

Demographic split for Falabella (retail store) audience in United States
MetricValue
Female54.0%
Male46.0%
Average age32.4
Estimated audience size738,822

Audience persona

The typical Falabella (retail store) fan in United States is balanced, around 32.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Buenos Aires.

Top regions in United States

Top regions ranked by reach for Falabella (retail store) in United States
RegionReachAffinity
Florida211,0164.22×
California88,1831.09×
Texas82,6501.3×
New York66,6281.61×
Virginia40,3062.24×
Georgia37,8951.66×
New Jersey34,3261.83×
Illinois25,4121.03×
North Carolina20,3400.91×
Massachusetts17,2651.19×
Pennsylvania16,7460.67×
Ohio16,0210.7×
Washington14,4180.97×
Colorado14,0491.21×
Tennessee13,5420.91×
Utah12,8981.95×
Maryland11,1790.88×
Missouri11,1560.94×
Arizona10,9440.73×
Michigan10,8500.56×
South Carolina9,7310.88×
Indiana8,9410.66×
Washington, District of Columbia8,7303.93×
Oregon8,3540.99×
Minnesota7,6320.72×
Connecticut7,5791.02×
Wisconsin7,2450.65×
Nevada7,0940.99×
Alabama6,2720.61×
Kentucky5,8740.63×
Arkansas5,5220.91×
Oklahoma5,3530.65×
Louisiana4,7510.5×
Kansas3,6590.63×
Idaho3,6160.98×
Iowa3,5520.58×
Mississippi2,7260.45×
Rhode Island2,1130.9×
Nebraska1,9970.54×
West Virginia1,9800.58×
New Hampshire1,8540.64×
New Mexico1,8060.49×
Montana1,6840.82×
Maine1,6820.64×
Hawaii1,6280.51×
Delaware1,0900.53×
Alaska1,0330.65×
Vermont1,0210.79×
South Dakota9280.54×
North Dakota6400.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Falabella (retail store) audience
BrandAffinityCategory
Buenos Aires18.84×Travel & Leisure
Deco24.79×Home & Garden
Lima23.08×Travel & Leisure
Disney, Oklahoma31.04×
Argentina9.09×Travel & Leisure
Ripley Perú84.9×Technology & Electronics
Carros24.66×Travel & Leisure
Plaza Vea81.63×Food & Beverages
Sodimac88.94×Home & Garden
Interbank73.27×Business & Career
Delivery (commerce)6.1×Food & Beverages
Bogotá13.35×Travel & Leisure
Duolingo10.04×Business & Career
Rhapsody (music)29.31×
Maquillaje Profesional12.28×Beauty & Wellness
Boscov's14.19×Fashion & Accessoires
medicina natural18.22×Health
Tottus79.85×Food & Beverages
Colombia7.11×Travel & Leisure
Oechsle87.56×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Falabella (retail store) audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.85
TravellingTHRILL2.49
Sports ActivityPOWER2.22
Family OrientationCONSERVATISM2.09
Design AffinityPREMIUM1.98
Luxury OrientationPREMIUM1.88

Worldwide distribution

Worldwide audience distribution share by country for Falabella (retail store)
CountryShare
Colombia32.8%
Chile30.7%
Peru17.1%

See Falabella (retail store) audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Falabella (retail store) have in United States?

Falabella (retail store) has an estimated audience of 738,822 people in United States, concentrated in Florida and California.

What is the gender split and age of Falabella (retail store) fans?

54.0% of Falabella (retail store) fans are female, 46.0% are male, with an average age of 32.4 years.

Which brands do Falabella (retail store) fans like most?

Falabella (retail store) fans show strongest brand affinity for Buenos Aires (18.84×), Deco (24.79×), and Lima (23.08×) over the country average.

Where do Falabella (retail store) fans live in United States?

Falabella (retail store) fans in United States are most concentrated in Florida (reach 211,016), California (reach 88,183), and Texas (reach 82,650). These three regions account for the largest share of the active audience.

What other brands do Falabella (retail store) fans also like?

Beyond Falabella (retail store) itself, the audience over-indexes on Deco (24.79×), Lima (23.08×), Disney, Oklahoma (31.04×), and Argentina (9.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Falabella (retail store). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.