Rascasse Audience Intelligence

Falabella (retail store) Target Market in United States

A data profile of the people who buy, follow and care about Falabella (retail store) in United States — modelled from more than twelve digital signal sources. Falabella (retail store) has an estimated audience of 741,502 people in United States.

#2973among Brand in United States#1122in Fashion & Accessoires

The average Falabella (retail store) fan in United States is 32.4 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Buenos Aires, Deco, Lima, with strongest over-indexing on Buenos Aires (18.84× the country average).

Demographically, the Falabella (retail store) audience skews balanced with an average age of 32.4, and over-indexes on personality traits such as Extroversion, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Falabella (retail store) fan in United States is balanced, around 32.4 years old, with strong Extroversion tendencies and a notable affinity for Buenos Aires.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Falabella (retail store) profile in United States.

Audience size
742K
in United States
Gender
54.0%♀
46.0% male
Age
32.4
average years
Country rank
#28836
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Falabella (retail store)

54.0% are female, 46.0% are male, average age 32.4.

Fig. 02

Gender split

54.0%
Female
46.0%
Male
Demographic split for Falabella (retail store) audience in United States
MetricValue
Female54.0%
Male46.0%
Average age32.4
Estimated audience size741,502
Fig. 03

Age distribution

Ø 32.4
average years
Age distribution of the Falabella (retail store) audience in United States
Age bracketShare%
16-1935%
20-2924%
30-3919%
40-4915%
50+7%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Falabella (retail store) audience comes from United States.

Worldwide audience distribution share by country for Falabella (retail store)
CountryShare
Colombia32.7%
Chile30.6%
Peru17.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Falabella (retail store) audience in United States is strongest.

Fig. 05

Top regions by affinity

Falabella (retail store) customers by region in United States
#RegionReachAffinity×
01Florida~200K3.94×
02Washington, District of Columbia~7K3.00×
03Virginia~30K1.89×
04Utah~10K1.82×
05New Jersey~30K1.72×
06New York~60K1.54×
07Georgia~30K1.51×
08Wyoming~1K1.31×
09Texas~70K1.17×
10Massachusetts~20K1.14×
11Colorado~10K1.12×
12California~90K1.06×
13Connecticut~8K1.06×
14Illinois~30K1.03×
15Idaho~4K1.01×
16North Carolina~20K0.98×
17Oregon~8K0.98×
18Washington~10K0.97×
19Nevada~7K0.97×
20Arkansas~6K0.94×
21Tennessee~10K0.93×
22Maryland~10K0.93×
23Kansas~5K0.93×
24New Hampshire~3K0.92×
25Rhode Island~2K0.92×
26Montana~2K0.92×
27Alaska~1K0.92×
28South Carolina~10K0.88×
29North Dakota~1K0.86×
30South Dakota~1K0.85×
31Missouri~10K0.84×
32West Virginia~3K0.84×
33New Mexico~3K0.82×
34Maine~2K0.82×
35Delaware~2K0.82×
36Kentucky~7K0.78×
37Oklahoma~6K0.78×
38Hawaii~2K0.78×
39Arizona~10K0.77×
40Indiana~10K0.76×
41Nebraska~3K0.75×
42Ohio~20K0.74×
43Minnesota~8K0.74×
44Pennsylvania~20K0.73×
45Mississippi~4K0.73×
46Iowa~4K0.73×
47Wisconsin~8K0.72×
48Alabama~7K0.72×
49Louisiana~7K0.72×
50Michigan~10K0.62×
Fig. 06

Affinity by region

Affinity by region — Falabella (retail store), United States
0.62×1.00×3.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Falabella (retail store) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Falabella (retail store) audience
#·InterestCategoryAffinity×
01SodimacHome & Garden88.94×
02Ripley PerúTechnology & Electronics84.90×
03Plaza VeaFood & Beverages81.63×
04TottusFood & Beverages79.85×
05InterbankBusiness & Career73.27×
06Disney, OklahomaPOI31.04×
07Rhapsody (music)Website / Newspaper / Magazine29.31×
08DecoHome & Garden24.79×
09CarrosTravel & Leisure24.66×
10LimaTravel & Leisure23.08×
11Buenos AiresTravel & Leisure18.84×
12medicina naturalHealth18.22×
13Boscov'sFashion & Accessoires14.19×
14BogotáTravel & Leisure13.35×
15Maquillaje ProfesionalBeauty & Wellness12.28×
16DuolingoBusiness & Career10.04×
17ArgentinaTravel & Leisure9.09×
18ColombiaTravel & Leisure7.11×
19Delivery (commerce)Food & Beverages6.10×
20FIFA World Cup 2026Sports2.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Falabella (retail store) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Falabella (retail store) audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.24×
TravellingTHRILL1.81×
Pet OwnershipJOY1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Falabella (retail store) audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.73×
Community OrientationOPEN0.74×
Convenience OrientationPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Falabella (retail store)'s target market in United States?

Falabella (retail store)'s target market in United States covers an estimated 741,502 people, concentrated in Florida and California.

02

What is the gender split and age of Falabella (retail store) customers?

54.0% of the Falabella (retail store) audience are female, 46.0% are male, with an average age of 32.4 years.

03

Which brands do Falabella (retail store) fans like most?

Falabella (retail store) fans show strongest brand affinity for Buenos Aires (18.84×), Deco (24.79×), and Lima (23.08×) over the country average.

04

Where do Falabella (retail store) fans live in United States?

Falabella (retail store) fans in United States are most concentrated in Florida (reach ~200K), California (reach ~90K), and Texas (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Falabella (retail store) fans also like?

Beyond Falabella (retail store) itself, the audience over-indexes on Deco (24.79×), Lima (23.08×), Disney, Oklahoma (31.04×), and Argentina (9.09×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Falabella (retail store). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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