Rascasse Audience Intelligence

Boscov's Target Market in United States

A data profile of the people who buy, follow and care about Boscov's in United States — modelled from more than twelve digital signal sources. Boscov's has an estimated audience of 5,173,543 people in United States.

#667among Brand in United States#309in Fashion & Accessoires

The average Boscov's fan in United States is 45.0 years old, more female, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, New Jersey, New York.

Top brand affinities include Matas (drug store), Oxford Street, Super-Pharm, with strongest over-indexing on Matas (drug store) (130.11× the country average).

Demographically, the Boscov's audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Extroversion, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Boscov's fan in United States is more female, around 45.0 years old, with strong Extroversion tendencies and a notable affinity for Matas (drug store).

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Boscov's profile in United States.

Audience size
5.2M
in United States
Gender
77.3%♀
22.7% male
Age
45.0
average years
Country rank
#6478
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Boscov's

77.3% are female, 22.7% are male, average age 45.0.

Fig. 02

Gender split

77.3%
Female
22.7%
Male
Demographic split for Boscov's audience in United States
MetricValue
Female77.3%
Male22.7%
Average age45.0
Estimated audience size5,173,543
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the Boscov's audience in United States
Age bracketShare%
16-1910%
20-2916%
30-3915%
40-4920%
50+38%
Fig. 04

Worldwide distribution

97.2%

of the worldwide Boscov's audience comes from United States.

Worldwide audience distribution share by country for Boscov's
CountryShare
United States97.2%
Brazil0.8%
India0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Boscov's audience in United States is strongest.

Fig. 05

Top regions by affinity

Boscov's customers by region in United States
#RegionReachAffinity×
01Delaware~200K15.23×
02Pennsylvania~2M12.33×
03New Jersey~700K5.49×
04West Virginia~90K3.92×
05Maryland~300K3.53×
06Connecticut~100K2.52×
07Rhode Island~30K1.59×
08New York~400K1.56×
09Ohio~100K0.77×
10Washington, District of Columbia~10K0.63×
11Wyoming~5K0.63×
12North Dakota~6K0.61×
13Alaska~6K0.58×
14Hawaii~10K0.56×
15South Dakota~6K0.54×
16Montana~7K0.47×
17Idaho~10K0.42×
18Nebraska~9K0.35×
19New Mexico~9K0.35×
20Virginia~40K0.31×
21Utah~10K0.29×
22Maine~5K0.29×
23Mississippi~10K0.28×
24New Hampshire~6K0.28×
25Arkansas~10K0.27×
26Kansas~10K0.26×
27Massachusetts~20K0.24×
28Iowa~10K0.24×
29Oklahoma~10K0.23×
30South Carolina~20K0.21×
31Nevada~10K0.21×
32Louisiana~10K0.20×
33Oregon~10K0.20×
34Kentucky~10K0.18×
35North Carolina~30K0.17×
36Alabama~10K0.17×
37Minnesota~10K0.17×
38Missouri~10K0.16×
39Wisconsin~10K0.16×
40Washington~20K0.15×
41Indiana~10K0.15×
42Florida~50K0.14×
43Tennessee~10K0.14×
44Colorado~10K0.14×
45Arizona~10K0.13×
46Georgia~20K0.12×
47Michigan~20K0.12×
48Illinois~20K0.10×
49Texas~30K0.07×
50California~30K0.06×
Fig. 06

Affinity by region

Affinity by region — Boscov's, United States
0.06×1.00×15.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Boscov's audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Boscov's audience
#·InterestCategoryAffinity×
01Hotel BabylonMovies & TV131.93×
02Matas (drug store)Shopping130.11×
03Super-PharmHealth126.86×
04MixtePets & Animals94.31×
05ShindigzShopping61.88×
06Phipps Conservatory and Botanical GardensTravel & Leisure53.90×
07K-SwissFashion & Accessoires51.09×
08Müller (company)Food & Beverages47.14×
09Oxford StreetTravel & Leisure42.19×
10Cycle NewsSports32.42×
11HomeSenseHome & Garden29.45×
12WellCareHealth27.45×
13Family MattersMovies & TV22.51×
14Jared LetoMovies & TV19.02×
15Lena DunhamMovies & TV16.15×
16Dakota JohnsonMovies & TV9.21×
17Staples (Canada)Business & Career6.32×
18Dillard'sFashion & Accessoires5.52×
19AutoZoneCars & Mobility4.06×
20Macy'sShopping3.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Boscov's audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Boscov's audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.51×
Price SensitivityPREMIUM1.28×
CreativityOPEN1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Boscov's audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.90×
DIY MentalityTHRILL0.92×
PatriotismCONSERVATISM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Boscov's's target market in United States?

Boscov's's target market in United States covers an estimated 5,173,543 people, concentrated in Pennsylvania and New Jersey.

02

What is the gender split and age of Boscov's customers?

77.3% of the Boscov's audience are female, 22.7% are male, with an average age of 45.0 years.

03

Which brands do Boscov's fans like most?

Boscov's fans show strongest brand affinity for Matas (drug store) (130.11×), Oxford Street (42.19×), and Super-Pharm (126.86×) over the country average.

04

Where do Boscov's fans live in United States?

Boscov's fans in United States are most concentrated in Pennsylvania (reach ~2M), New Jersey (reach ~700K), and New York (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Boscov's fans also like?

Beyond Boscov's itself, the audience over-indexes on Oxford Street (42.19×), Super-Pharm (126.86×), HomeSense (29.45×), and Jared Leto (19.02×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Boscov's audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Boscov's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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