Boscov's Audience in United States

Boscov's logo

Boscov's has an estimated audience of 5,072,256 people in United States. 77.3% are female, 22.7% are male, average age 45.0. Top regions: Pennsylvania, New Jersey, New York. Top brand affinities: Matas (drug store), Oxford Street, Super-Pharm, HomeSense, Jared Leto.

The average Boscov's fan in United States is 45.0 years old, more female, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, New Jersey, New York. Top brand affinities include Matas (drug store), Oxford Street, Super-Pharm, with strongest over-indexing on Matas (drug store) (130.11× the country average). Demographically, the Boscov's audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Boscov's fans

Demographic split for Boscov's audience in United States
MetricValue
Female77.3%
Male22.7%
Average age45.0
Estimated audience size5,072,256

Audience persona

The typical Boscov's fan in United States is more female, around 45.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Matas (drug store).

Top regions in United States

Top regions ranked by reach for Boscov's in United States
RegionReachAffinity
Pennsylvania2,188,65112.81×
New Jersey741,3885.75×
New York443,6941.57×
Maryland303,3843.48×
Delaware208,49314.9×
Connecticut129,2692.54×
Ohio120,1300.77×
West Virginia86,6663.67×
Florida45,6050.13×
Virginia38,8940.31×
Rhode Island23,9631.48×
North Carolina23,9410.16×
Massachusetts22,8910.23×
California22,6470.04×
Texas21,6240.05×
Georgia14,6960.09×
South Carolina14,1610.19×
Michigan11,0700.08×
Illinois10,3310.06×
Washington, District of Columbia9,6760.63×
Tennessee8,7010.09×
Indiana8,0130.09×
Kentucky7,1770.11×
Arizona5,0220.05×
Alabama4,9740.07×
Missouri4,5510.06×
Colorado4,4020.06×
Wisconsin4,0290.05×
Louisiana3,7220.06×
Washington3,4000.03×
Minnesota3,2450.04×
Maine2,9760.16×
New Hampshire2,9710.15×
Oklahoma2,7420.05×
Nevada2,6790.05×
Vermont2,5960.29×
Oregon2,5270.04×
Iowa2,4160.06×
Mississippi2,4070.06×
Arkansas2,1920.05×
Kansas2,0890.05×
Utah1,2950.03×
Nebraska1,0540.04×
New Mexico1,0530.04×
Idaho8310.03×
Montana6310.04×
Alaska5240.05×
South Dakota4720.04×
Hawaii4690.02×
North Dakota3970.04×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Boscov's audience
BrandAffinityCategory
Matas (drug store)130.11×Shopping
Oxford Street42.19×Travel & Leisure
Super-Pharm126.86×Health
HomeSense29.45×Home & Garden
Jared Leto19.02×Movies & TV
K-Swiss51.09×Fashion & Accessoires
Staples (Canada)6.32×Business & Career
AutoZone4.06×Cars & Mobility
Mixte94.31×Pets & Animals
Family Matters22.51×Movies & TV
WellCare27.45×Health
Cycle News32.42×Sports
Hotel Babylon131.93×Movies & TV
Müller (company)47.14×Food & Beverages
Dakota Johnson9.21×Movies & TV
Macy's3.71×Shopping
Phipps Conservatory and Botanical Gardens53.9×Travel & Leisure
Abt Electronics37.6×Shopping
Lena Dunham16.15×Movies & TV
Natalie Portman9.22×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Boscov's audience
TraitClusterScore
Luxury OrientationPREMIUM1.88
IndulgenceJOY1.72
Risk AppetiteTHRILL1.7
Price SensitivityPREMIUM1.53
Early Adopter MentalityPOWER1.38
Design AffinityPREMIUM1.32

Worldwide distribution

Worldwide audience distribution share by country for Boscov's
CountryShare
United States97.2%
Brazil0.8%
India0.4%

See Boscov's audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Boscov's have in United States?

Boscov's has an estimated audience of 5,072,256 people in United States, concentrated in Pennsylvania and New Jersey.

What is the gender split and age of Boscov's fans?

77.3% of Boscov's fans are female, 22.7% are male, with an average age of 45.0 years.

Which brands do Boscov's fans like most?

Boscov's fans show strongest brand affinity for Matas (drug store) (130.11×), Oxford Street (42.19×), and Super-Pharm (126.86×) over the country average.

Where do Boscov's fans live in United States?

Boscov's fans in United States are most concentrated in Pennsylvania (reach 2,188,651), New Jersey (reach 741,388), and New York (reach 443,694). These three regions account for the largest share of the active audience.

What other brands do Boscov's fans also like?

Beyond Boscov's itself, the audience over-indexes on Oxford Street (42.19×), Super-Pharm (126.86×), HomeSense (29.45×), and Jared Leto (19.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Boscov's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.