K-Swiss Audience in United States

K-Swiss logo

K-Swiss has an estimated audience of 572,694 people in United States. 44.8% are female, 55.2% are male, average age 40.3. Top regions: California, Texas, Florida. Top brand affinities: Boscov's, Edward Jones Investments, KeyBank, Bruno Magli, Foot Locker.

The average K-Swiss fan in United States is 40.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Boscov's, Edward Jones Investments, KeyBank, with strongest over-indexing on Boscov's (54.55× the country average). Demographically, the K-Swiss audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Footwear

Demographics of K-Swiss fans

Demographic split for K-Swiss audience in United States
MetricValue
Female44.8%
Male55.2%
Average age40.3
Estimated audience size572,694

Audience persona

The typical K-Swiss fan in United States is more male, around 40.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Boscov's.

Top regions in United States

Top regions ranked by reach for K-Swiss in United States
RegionReachAffinity
California82,0841.3×
Texas67,4251.37×
Florida31,6970.82×
New York31,4200.98×
Illinois24,5981.29×
Georgia23,8751.35×
Ohio19,3731.1×
Pennsylvania17,7000.92×
North Carolina17,0570.99×
Michigan16,5481.11×
Virginia13,7680.99×
Arizona13,0431.12×
Louisiana12,6371.71×
Washington12,2741.07×
Tennessee12,0221.05×
Massachusetts11,6461.03×
Indiana11,4191.09×
New Jersey11,1770.77×
Missouri10,9191.18×
Maryland10,6191.08×
Alabama10,3951.3×
Wisconsin9,4591.1×
Colorado9,2521.03×
South Carolina8,6851.01×
Minnesota7,7620.95×
Kentucky7,1591×
Oklahoma6,7511.06×
Oregon6,6161.01×
Mississippi6,5471.39×
Nevada6,2131.12×
Connecticut5,2360.91×
Arkansas5,0811.08×
Kansas4,8871.08×
Utah4,6000.9×
Iowa4,1280.87×
Nebraska2,7660.96×
New Mexico2,7630.96×
Idaho2,2330.78×
Hawaii2,1580.88×
Washington, District of Columbia2,0851.21×
West Virginia1,8770.7×
New Hampshire1,7810.79×
Maine1,6850.82×
Rhode Island1,3690.75×
Delaware1,2360.78×
Montana1,1140.7×
Vermont9350.93×
South Dakota8910.67×
Alaska8230.67×
North Dakota7130.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for K-Swiss audience
BrandAffinityCategory
Boscov's54.55×Fashion & Accessoires
Edward Jones Investments49.55×Business & Career
KeyBank20.57×Business & Career
Bruno Magli88.65×Fashion & Accessoires
Foot Locker6.62×Shopping
The UPS Store3.96×Shopping
Abt Electronics34.81×Shopping
H&R Block6.47×Business & Career
Philadelphia (film)8.62×Movies & TV
Frosted Flakes26.28×Food & Beverages
TiVo29.18×Technology & Electronics
Wet Seal21.77×Fashion & Accessoires
T-Mobile2.28×Technology & Electronics
Steve Madden6.36×Fashion & Accessoires
Eternal (band)7.87×Music & Radio
Adidas3.09×Fashion & Accessoires
MetroPCS6.11×Technology & Electronics
Marshalls2.3×Fashion & Accessoires
Queens3.02×Travel & Leisure
Nike2.54×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by K-Swiss audience
TraitClusterScore
Luxury OrientationPREMIUM2.18
Early Adopter MentalityPOWER1.97
LGBTQ+ IdentityOPEN1.8
SustainabilityBALANCE1.72
Design AffinityPREMIUM1.69
IndulgenceJOY1.48

Worldwide distribution

Worldwide audience distribution share by country for K-Swiss
CountryShare
United States39.8%
Japan7.1%
Taiwan5.4%

See K-Swiss audiences in other countries

More Footwear audiences in United States

Frequently asked questions

How many fans does K-Swiss have in United States?

K-Swiss has an estimated audience of 572,694 people in United States, concentrated in California and Texas.

What is the gender split and age of K-Swiss fans?

44.8% of K-Swiss fans are female, 55.2% are male, with an average age of 40.3 years.

Which brands do K-Swiss fans like most?

K-Swiss fans show strongest brand affinity for Boscov's (54.55×), Edward Jones Investments (49.55×), and KeyBank (20.57×) over the country average.

Where do K-Swiss fans live in United States?

K-Swiss fans in United States are most concentrated in California (reach 82,084), Texas (reach 67,425), and Florida (reach 31,697). These three regions account for the largest share of the active audience.

What other brands do K-Swiss fans also like?

Beyond K-Swiss itself, the audience over-indexes on Edward Jones Investments (49.55×), KeyBank (20.57×), Bruno Magli (88.65×), and Foot Locker (6.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for K-Swiss. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.