Rascasse Audience Intelligence

K-Swiss Target Market in United States

A data profile of the people who buy, follow and care about K-Swiss in United States — modelled from more than twelve digital signal sources. K-Swiss has an estimated audience of 567,879 people in United States.

#39among Footwear in United States#3499among Brand in United States#1262in Fashion & Accessoires

The average K-Swiss fan in United States is 40.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Boscov's, Edward Jones Investments, KeyBank, with strongest over-indexing on Boscov's (54.55× the country average).

Demographically, the K-Swiss audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Extroversion, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical K-Swiss fan in United States is more male, around 40.3 years old, with strong Extroversion tendencies and a notable affinity for Boscov's.

Category: Fashion & Accessoires · Type: Brand · Subtype: Footwear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the K-Swiss profile in United States.

Audience size
568K
in United States
Gender
44.8%♀
55.2% male
Age
40.3
average years
Country rank
#33975
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of K-Swiss

44.8% are female, 55.2% are male, average age 40.3.

Fig. 02

Gender split

44.8%
Female
55.2%
Male
Demographic split for K-Swiss audience in United States
MetricValue
Female44.8%
Male55.2%
Average age40.3
Estimated audience size567,879
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the K-Swiss audience in United States
Age bracketShare%
16-1915%
20-2921%
30-3921%
40-4922%
50+21%
Fig. 04

Worldwide distribution

39.5%

of the worldwide K-Swiss audience comes from United States.

Worldwide audience distribution share by country for K-Swiss
CountryShare
United States39.5%
Japan7.1%
Mexico5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the K-Swiss audience in United States is strongest.

Fig. 05

Top regions by affinity

K-Swiss customers by region in United States
#RegionReachAffinity×
01Louisiana~10K1.80×
02Alabama~10K1.69×
03Washington, District of Columbia~3K1.52×
04Mississippi~7K1.51×
05Texas~70K1.48×
06Arizona~20K1.46×
07Washington~20K1.38×
08Georgia~20K1.34×
09Colorado~10K1.33×
10Illinois~20K1.23×
11California~80K1.22×
12Nevada~7K1.19×
13Missouri~10K1.17×
14Utah~6K1.17×
15Hawaii~3K1.14×
16Tennessee~10K1.13×
17Ohio~20K1.10×
18Arkansas~5K1.10×
19Indiana~10K1.09×
20Oklahoma~7K1.08×
21Kansas~5K1.07×
22Michigan~20K1.06×
23Kentucky~7K1.03×
24South Carolina~9K1.02×
25Nebraska~3K1.02×
26Wisconsin~9K1.01×
27New Mexico~3K1.00×
28Iowa~4K0.93×
29West Virginia~2K0.93×
30Maryland~9K0.91×
31Delaware~1K0.91×
32South Dakota~1K0.91×
33North Dakota~1K0.91×
34North Carolina~20K0.89×
35Alaska~1K0.89×
36Vermont<1K0.88×
37Virginia~10K0.85×
38Idaho~2K0.85×
39Montana~1K0.85×
40Florida~30K0.84×
41Rhode Island~1K0.82×
42Pennsylvania~20K0.80×
43Minnesota~7K0.80×
44Maine~2K0.80×
45New Hampshire~2K0.79×
46Oregon~5K0.78×
47Connecticut~4K0.78×
48New York~20K0.74×
49New Jersey~10K0.69×
50Massachusetts~7K0.62×
Fig. 06

Affinity by region

Affinity by region — K-Swiss, United States
0.62×1.00×1.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the K-Swiss audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for K-Swiss audience
#·InterestCategoryAffinity×
01Bruno MagliFashion & Accessoires88.65×
02Boscov'sFashion & Accessoires54.55×
03Edward Jones InvestmentsBusiness & Career49.55×
04Abt ElectronicsShopping34.81×
05TiVoTechnology & Electronics29.18×
06Frosted FlakesFood & Beverages26.28×
07Wet SealFashion & Accessoires21.77×
08KeyBankBusiness & Career20.57×
09Philadelphia (film)Movies & TV8.62×
10Foot LockerShopping6.62×
11H&R BlockBusiness & Career6.47×
12Steve MaddenFashion & Accessoires6.36×
13MetroPCSTechnology & Electronics6.11×
14Dillard'sFashion & Accessoires6.10×
15The UPS StoreShopping3.96×
16AdidasFashion & Accessoires3.09×
17QueensTravel & Leisure3.02×
18NikeFashion & Accessoires2.54×
19MarshallsFashion & Accessoires2.30×
20T-MobileTechnology & Electronics2.28×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the K-Swiss audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by K-Swiss audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.32×
Price SensitivityPREMIUM1.32×
CreativityOPEN1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by K-Swiss audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.93×
Design AffinityPREMIUM0.93×
Luxury OrientationPREMIUM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is K-Swiss's target market in United States?

K-Swiss's target market in United States covers an estimated 567,879 people, concentrated in California and Texas.

02

What is the gender split and age of K-Swiss customers?

44.8% of the K-Swiss audience are female, 55.2% are male, with an average age of 40.3 years.

03

Which brands do K-Swiss fans like most?

K-Swiss fans show strongest brand affinity for Boscov's (54.55×), Edward Jones Investments (49.55×), and KeyBank (20.57×) over the country average.

04

Where do K-Swiss fans live in United States?

K-Swiss fans in United States are most concentrated in California (reach ~80K), Texas (reach ~70K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do K-Swiss fans also like?

Beyond K-Swiss itself, the audience over-indexes on Edward Jones Investments (49.55×), KeyBank (20.57×), Dillard's (6.1×), and Bruno Magli (88.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Footwear audiences in United States

See K-Swiss audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for K-Swiss. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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