Edward Jones Investments Audience in United States

Edward Jones Investments logo

Edward Jones Investments has an estimated audience of 969,316 people in United States. 55.7% are female, 44.3% are male, average age 43.6. Top regions: Texas, California, Illinois. Top brand affinities: Merrill Lynch, Wells Fargo, Chase (bank), K-Swiss, Fidelity Investments.

The average Edward Jones Investments fan in United States is 43.6 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Illinois. Top brand affinities include Merrill Lynch, Wells Fargo, Chase (bank), with strongest over-indexing on Merrill Lynch (34.58× the country average). Demographically, the Edward Jones Investments audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Career Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of Edward Jones Investments fans

Demographic split for Edward Jones Investments audience in United States
MetricValue
Female55.7%
Male44.3%
Average age43.6
Estimated audience size969,316

Audience persona

The typical Edward Jones Investments fan in United States is more female, around 43.6 years old, with strong Career Orientation tendencies and a notable affinity for Merrill Lynch.

Top regions in United States

Top regions ranked by reach for Edward Jones Investments in United States
RegionReachAffinity
Texas84,7371.02×
California47,4760.45×
Illinois42,6301.32×
Florida42,1930.64×
Missouri35,7502.29×
North Carolina34,4601.18×
New York28,0680.52×
Georgia27,1970.91×
Ohio27,0380.91×
Indiana24,2461.37×
Arkansas22,7272.85×
Virginia21,5150.91×
Michigan21,4790.85×
Washington20,6331.06×
Tennessee19,1930.99×
Oklahoma18,9921.76×
Pennsylvania18,3720.56×
South Carolina17,8601.22×
Iowa17,4832.19×
Wisconsin17,2251.18×
Colorado16,0351.05×
Minnesota14,7341.06×
Kansas14,1211.85×
Louisiana14,0891.13×
Kentucky13,5491.11×
Alabama12,4040.92×
Arizona11,5730.58×
New Jersey10,8600.44×
Oregon10,3320.93×
Massachusetts10,0370.53×
Mississippi8,3051.04×
Maryland8,1960.49×
Nebraska7,6301.57×
Connecticut4,6980.48×
Nevada4,6650.5×
Utah4,1450.48×
Idaho4,0750.84×
North Dakota3,9531.99×
New Mexico3,3520.69×
Montana3,2911.22×
West Virginia3,0730.68×
South Dakota2,8421.27×
Hawaii2,7110.65×
New Hampshire2,6620.7×
Maine2,0050.58×
Wyoming1,9121.33×
Rhode Island1,5050.49×
Delaware1,4600.55×
Washington, District of Columbia1,3780.47×
Vermont1,1720.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Edward Jones Investments audience
BrandAffinityCategory
Merrill Lynch34.58×Business & Career
Wells Fargo5.64×Business & Career
Chase (bank)6.17×Business & Career
K-Swiss49.46×Fashion & Accessoires
Fidelity Investments13.85×Business & Career
Bank of America4.12×Business & Career
Morgan Stanley16.63×Business & Career
The Vanguard Group33.94×Business & Career
Planet Fitness3.27×Sports
Société Générale69.39×Business & Career
Capital One3.18×Business & Career
Financial services3.5×Business & Career
TD Ameritrade18.47×Business & Career
Diaper bag3.99×Kids & Family
Edina Realty22.53×Home & Garden
MSN2.19×News
Staples (Canada)2.85×Business & Career
Dentistry2.93×Business & Career
Investment management3.84×Business & Career
Mutual fund6.58×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Edward Jones Investments audience
TraitClusterScore
Career OrientationPOWER1.82
Quality AwarenessPREMIUM1.41
Need for SecurityCONSERVATISM1.34
Community OrientationOPEN1.28
Risk AppetiteTHRILL1.25
Family OrientationCONSERVATISM1.23

Worldwide distribution

Worldwide audience distribution share by country for Edward Jones Investments
CountryShare
United States99.8%
Canada0.0%
Germany0.0%

See Edward Jones Investments audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Edward Jones Investments have in United States?

Edward Jones Investments has an estimated audience of 969,316 people in United States, concentrated in Texas and California.

What is the gender split and age of Edward Jones Investments fans?

55.7% of Edward Jones Investments fans are female, 44.3% are male, with an average age of 43.6 years.

Which brands do Edward Jones Investments fans like most?

Edward Jones Investments fans show strongest brand affinity for Merrill Lynch (34.58×), Wells Fargo (5.64×), and Chase (bank) (6.17×) over the country average.

Where do Edward Jones Investments fans live in United States?

Edward Jones Investments fans in United States are most concentrated in Texas (reach 84,737), California (reach 47,476), and Illinois (reach 42,630). These three regions account for the largest share of the active audience.

What other brands do Edward Jones Investments fans also like?

Beyond Edward Jones Investments itself, the audience over-indexes on Wells Fargo (5.64×), Chase (bank) (6.17×), K-Swiss (49.46×), and Fidelity Investments (13.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Edward Jones Investments. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.