Rascasse Audience Intelligence

Investment management Audience in United States

A data profile of the people who buy, follow and care about Investment management in United States — modelled from more than twelve digital signal sources. Investment management has an estimated audience of 19,022,353 people in United States.

#78among Field of study in United States#1203among Topic in United States#195in Business & Career

The average Investment management fan in United States is 45.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Investment strategy, Financial plan, Day trading, with strongest over-indexing on Investment strategy (9.81× the country average).

Demographically, the Investment management audience skews more male with an average age of 45.6, and over-indexes on personality traits such as Risk Appetite, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Investment management fan in United States is more male, around 45.6 years old, with strong Risk Appetite tendencies and a notable affinity for Investment strategy.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Investment management profile in United States.

Audience size
19M
in United States
Gender
44.9%♀
55.1% male
Age
45.6
average years
Country rank
#1752
Topic in United States
Fig. 01

Search interest · 12-month trend

-73%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Investment management fans

44.9% are female, 55.1% are male, average age 45.6.

Fig. 02

Gender split

44.9%
Female
55.1%
Male
Demographic split for Investment management audience in United States
MetricValue
Female44.9%
Male55.1%
Average age45.6
Estimated audience size19,022,353
Fig. 03

Age distribution

Ø 45.6
average years
Age distribution of the Investment management audience in United States
Age bracketShare%
16-199%
20-2913%
30-3918%
40-4922%
50+38%
Fig. 04

Worldwide distribution

17.9%

of the worldwide Investment management audience comes from United States.

Worldwide audience distribution share by country for Investment management
CountryShare
United States17.9%
India9.7%
United Kingdom4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Investment management audience in United States is strongest.

Fig. 05

Top regions by affinity

Investment management fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~700K1.85×
02Connecticut~300K1.46×
03New Jersey~700K1.42×
04New York~1.5M1.41×
05Rhode Island~80K1.40×
06Washington, District of Columbia~70K1.29×
07North Carolina~700K1.26×
08Delaware~70K1.25×
09New Hampshire~90K1.21×
10Florida~1.5M1.12×
11Georgia~700K1.12×
12California~2.5M1.11×
13Virginia~500K1.09×
14Maine~70K1.09×
15Illinois~700K1.07×
16Pennsylvania~700K1.06×
17South Carolina~300K1.06×
18Michigan~500K1.04×
19Vermont~30K1.04×
20Colorado~300K1.03×
21Maryland~300K1.02×
22Kansas~200K1.01×
23Arkansas~200K1.00×
24Louisiana~200K0.99×
25Alaska~40K0.99×
26Texas~1.5M0.97×
27North Dakota~40K0.96×
28Arizona~400K0.94×
29Washington~400K0.93×
30Alabama~200K0.92×
31Oregon~200K0.92×
32Hawaii~70K0.92×
33Indiana~300K0.91×
34Ohio~500K0.90×
35Wisconsin~300K0.90×
36Nevada~200K0.90×
37Montana~50K0.90×
38Missouri~300K0.89×
39Minnesota~200K0.89×
40Oklahoma~200K0.89×
41Kentucky~200K0.88×
42Tennessee~300K0.87×
43South Dakota~40K0.87×
44Nebraska~80K0.86×
45Iowa~100K0.85×
46Idaho~80K0.84×
47New Mexico~80K0.84×
48Utah~100K0.82×
49Mississippi~100K0.82×
50West Virginia~70K0.81×
Fig. 06

Affinity by region

Affinity by region — Investment management, United States
0.81×1.00×1.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Investment management audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Investment management audience
#·InterestCategoryAffinity×
01forex traderBusiness & Career10.94×
02Investment strategyBusiness & Career9.81×
03Return on investmentBusiness & Career8.57×
04Day tradingBusiness & Career8.47×
05Mutual fundBusiness & Career8.12×
06Trading strategyBusiness & Career8.01×
07Financial planMovies & TV7.27×
08Venture capitalBusiness & Career5.77×
09Wealth managementBusiness & Career5.73×
10CitibankBusiness & Career5.15×
11Khan AcademyBusiness & Career4.97×
12Institute of technologyBusiness & Career4.61×
13DatabaseTechnology & Electronics3.53×
14InvestorBusiness & Career3.20×
15American AirlinesTravel & Leisure2.06×
16Online shoppingShopping1.75×
17BeautyBeauty & Wellness1.75×
18Personal financeBusiness & Career1.69×
19BusinessBusiness & Career1.66×
20FamilyKids & Family1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Investment management audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Investment management audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.44×
Career OrientationPOWER2.34×
Early Adopter MentalityPOWER1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Investment management audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.45×
ExtroversionTHRILL0.57×
CreativityOPEN0.61×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Investment management have in United States?

Investment management has an estimated audience of 19,022,353 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Investment management fans?

44.9% of Investment management fans are female, 55.1% are male, with an average age of 45.6 years.

03

Which brands do Investment management fans like most?

Investment management fans show strongest brand affinity for Investment strategy (9.81×), Financial plan (7.27×), and Day trading (8.47×) over the country average.

04

Where do Investment management fans live in United States?

Investment management fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~1.5M), and New York (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Investment management fans also like?

Beyond Investment management itself, the audience over-indexes on Financial plan (7.27×), Day trading (8.47×), Database (3.53×), and Return on investment (8.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See Investment management audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Investment management. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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