Investment management Audience in United States

Investment management logo

Investment management has an estimated audience of 19,022,353 people in United States. 44.9% are female, 55.1% are male, average age 45.6. Top regions: California, New York, Texas. Top brand affinities: Investment strategy, Financial plan, Day trading, Database, Return on investment.

The average Investment management fan in United States is 45.6 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Investment strategy, Financial plan, Day trading, with strongest over-indexing on Investment strategy (9.81× the country average). Demographically, the Investment management audience skews more male with an average age of 45.6, and over-indexes on personality traits such as Career Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic · Subtype: Field of study

Demographics of Investment management fans

Demographic split for Investment management audience in United States
MetricValue
Female44.9%
Male55.1%
Average age45.6
Estimated audience size19,022,353

Audience persona

The typical Investment management fan in United States is more male, around 45.6 years old, with strong Career Orientation tendencies and a notable affinity for Investment strategy.

Top regions in United States

Top regions ranked by reach for Investment management in United States
RegionReachAffinity
California2,804,9841.34×
New York2,302,8912.17×
Texas1,556,6440.95×
Massachusetts1,042,7912.78×
Florida1,038,0180.81×
Illinois922,6961.46×
Georgia814,5671.39×
Pennsylvania647,9621.01×
New Jersey637,5881.32×
North Carolina535,4620.94×
Virginia518,9261.12×
Indiana396,8361.14×
Washington394,4231.03×
Maryland353,4031.08×
Missouri352,5371.15×
Minnesota347,1261.27×
Arizona342,5360.88×
Wisconsin333,7981.17×
Michigan324,5820.65×
Ohio320,5260.55×
Colorado301,4681.01×
Tennessee252,9220.66×
Connecticut244,5591.28×
Oregon224,4591.03×
Alabama207,2080.78×
South Carolina202,1150.71×
Kansas173,0101.15×
Iowa167,0781.07×
Louisiana153,0390.62×
Oklahoma142,7440.68×
Kentucky137,1370.58×
Utah116,6300.68×
Nevada116,2650.63×
Washington, District of Columbia111,3151.95×
Arkansas107,7330.69×
Nebraska88,5920.93×
Idaho86,4850.91×
Rhode Island77,0841.27×
Mississippi62,5900.4×
North Dakota53,9991.38×
West Virginia51,6710.58×
Hawaii51,2790.63×
New Mexico49,2490.52×
Maine46,2220.68×
Alaska45,7041.12×
New Hampshire45,2360.6×
Montana44,9500.85×
South Dakota36,0490.82×
Wyoming31,3491.11×
Vermont30,3270.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Investment management audience
BrandAffinityCategory
Investment strategy9.81×Business & Career
Financial plan7.27×Movies & TV
Day trading8.47×Business & Career
Database3.53×Technology & Electronics
Return on investment8.57×Business & Career
Venture capital5.77×Business & Career
Online shopping1.75×Shopping
Beauty1.75×Beauty & Wellness
Citibank5.15×Business & Career
Wealth management5.73×Business & Career
Institute of technology4.61×Business & Career
Mutual fund8.12×Business & Career
Business1.66×Business & Career
Personal finance1.69×Business & Career
forex trader10.94×Business & Career
Trading strategy8.01×Business & Career
Khan Academy4.97×Business & Career
Family1.56×Kids & Family
Investor3.2×Business & Career
Forex signal9.74×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Investment management audience
TraitClusterScore
Career OrientationPOWER3.21
Luxury OrientationPREMIUM1.95
IndulgenceJOY1.83
Design AffinityPREMIUM1.81
Risk AppetiteTHRILL1.66
TravellingTHRILL1.52

Worldwide distribution

Worldwide audience distribution share by country for Investment management
CountryShare
United States17.9%
India9.7%
United Kingdom4.4%

See Investment management audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Investment management have in United States?

Investment management has an estimated audience of 19,022,353 people in United States, concentrated in California and New York.

What is the gender split and age of Investment management fans?

44.9% of Investment management fans are female, 55.1% are male, with an average age of 45.6 years.

Which brands do Investment management fans like most?

Investment management fans show strongest brand affinity for Investment strategy (9.81×), Financial plan (7.27×), and Day trading (8.47×) over the country average.

Where do Investment management fans live in United States?

Investment management fans in United States are most concentrated in California (reach 2,804,984), New York (reach 2,302,891), and Texas (reach 1,556,644). These three regions account for the largest share of the active audience.

What other brands do Investment management fans also like?

Beyond Investment management itself, the audience over-indexes on Financial plan (7.27×), Day trading (8.47×), Database (3.53×), and Return on investment (8.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Investment management. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.