A data profile of the people who buy, follow and care about Investor in United States — modelled from more than twelve digital signal sources. Investor has an estimated audience of 33,044,018 people in United States.
Investor has an estimated audience of 33,044,018 people in United States. 41.9% are female, 58.1% are male, average age 44.7. Top brand affinities: Stock market, Property finder, Innovation, Investment management, Asset management.
Top brand affinities include Stock market, Property finder, Innovation, with strongest over-indexing on Stock market (4.05× the country average).
Demographically, the Investor audience skews more male with an average age of 44.7, and over-indexes on personality traits such as Risk Appetite, Career Orientation.
The typical Investor fan in United States is more male, around 44.7 years old, with strong Risk Appetite tendencies and a notable affinity for Stock market.
The key figures that characterise the Investor profile in United States.
41.9% are female, 58.1% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 41.9% |
| Male | 58.1% |
| Average age | 44.7 |
| Estimated audience size | 33,044,018 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 32% |
The strongest cross-interests of the Investor audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Asset management | Business & Career | 4.55× | ||
| 02 | Stock market | Business & Career | 4.05× | ||
| 03 | Property finder | Home & Garden | 3.20× | ||
| 04 | Investment management | Business & Career | 3.20× | ||
| 05 | Money management | Business & Career | 2.96× | ||
| 06 | Innovation | Business & Career | 2.75× | ||
| 07 | Wealth management | Business & Career | 2.72× | ||
| 08 | Residential area | Home & Garden | 2.64× | ||
| 09 | Sustainable energy | Home & Garden | 2.61× | ||
| 10 | Tesla Motors | Cars & Mobility | 2.60× | ||
| 11 | Renewable energy | Business & Career | 2.21× | ||
| 12 | NASDAQ | Business & Career | 1.96× | ||
| 13 | Philanthropy | Arts & Culture | 1.81× | ||
| 14 | Online newspaper | News | 1.71× | ||
| 15 | Mortgage loans | Business & Career | 1.62× | ||
| 16 | Financial services | Business & Career | 1.60× | ||
| 17 | Real estate broker | Home & Garden | 1.57× | ||
| 18 | Staples (Canada) | Business & Career | 1.57× | ||
| 19 | Auction | Shopping | 1.57× | ||
| 20 | University | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.79× | |
| Career Orientation | POWER | 1.77× | |
| Quality Awareness | PREMIUM | 1.69× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.78× | |
| Pet Ownership | JOY | 0.81× | |
| Healthy Lifestyle | BALANCE | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Investor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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