Investor Audience in United States
Investor has an estimated audience of 33,044,018 people in United States. 41.9% are female, 58.1% are male, average age 44.7. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Kia Sportage.
Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Investor audience skews more male with an average age of 44.7, and over-indexes on personality traits such as Risk Appetite, Quality Awareness.
Category: Business & Career · Type: Topic
Demographics of Investor fans
| Metric | Value |
|---|---|
| Female | 41.9% |
| Male | 58.1% |
| Average age | 44.7 |
| Estimated audience size | 33,044,018 |
Audience persona
The typical Investor fan in United States is more male, around 44.7 years old, with strong Risk Appetite tendencies and a notable affinity for Autism Awareness.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| Kia Sportage | 24.71× | Cars & Mobility |
| Income tax | 13.19× | Business & Career |
| Staples (Canada) | 3.99× | Business & Career |
| MSN | 2.93× | News |
| Charles, Prince of Wales | 18.87× | Politics & Society |
| Honda HR-V | 17.06× | Cars & Mobility |
| Property finder | 3.98× | Home & Garden |
| Stock market | 4.56× | Business & Career |
| Pre-school playgroup | 17.75× | Kids & Family |
| Great Clips | 3.17× | Beauty & Wellness |
| 1.9× | Internet & Social Media | |
| Houston Astros | 4.26× | Sports |
| Passive income | 5.35× | Business & Career |
| Aubrey Plaza | 5.72× | Movies & TV |
| Investment management | 3.37× | Business & Career |
| Asset management | 4.91× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.6 |
| Quality Awareness | PREMIUM | 1.57 |
| Career Orientation | POWER | 1.47 |
| Travelling | THRILL | 1.4 |
| Luxury Orientation | PREMIUM | 1.38 |
| Sustainability | BALANCE | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.5% |
| India | 5.8% |
| Japan | 5.1% |
See Investor audiences in other countries
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Investor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.