Investor Audience in United States
Investor has an estimated audience of 33,044,018 people in United States. 41.9% are female, 58.1% are male, average age 44.7. Top brand affinities: Elsword, Israel, Staycation, Business English, Regional styles of Mexican music.
Top brand affinities include Elsword, Israel, Staycation, with strongest over-indexing on Elsword (24.71× the country average). Demographically, the Investor audience skews more male with an average age of 44.7, and over-indexes on personality traits such as Risk Appetite, Quality Awareness.
Category: Business & Career · Type: Topic
Demographics of Investor fans
| Metric | Value |
|---|---|
| Female | 41.9% |
| Male | 58.1% |
| Average age | 44.7 |
| Estimated audience size | 33,044,018 |
Audience persona
The typical Investor fan in United States is more male, around 44.7 years old, with strong Risk Appetite tendencies and a notable affinity for Elsword.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 24.71× | Games |
| Israel | 2.67× | Travel & Leisure |
| Staycation | 2.3× | Home & Garden |
| Business English | 3.54× | Business & Career |
| Regional styles of Mexican music | 1.76× | Music & Radio |
| Jeep Wagoneer | 3.38× | Cars & Mobility |
| Kendra Scott | 1.55× | Fashion & Accessoires |
| Jeep Grand Cherokee (WJ) | 3.16× | Cars & Mobility |
| Cam Ward | 1.92× | Sports |
| Wikia | 1.63× | Internet & Social Media |
| Mangaka | 1.67× | Literature |
| Home staging | 2.05× | Home & Garden |
| Public speaking | 1.52× | Politics & Society |
| Northrop Grumman | 2.37× | Business & Career |
| HydraFacial | 2.72× | Beauty & Wellness |
| Kento Yamazaki | 3.66× | Movies & TV |
| Keeper (password manager) | 2.1× | Technology & Electronics |
| Berenstain Bears | 2.37× | Literature |
| Atkins diet | 1.53× | Health |
| Jill Scott | 1.67× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.6 |
| Quality Awareness | PREMIUM | 1.57 |
| Career Orientation | POWER | 1.47 |
| Travelling | THRILL | 1.4 |
| Luxury Orientation | PREMIUM | 1.38 |
| Sustainability | BALANCE | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.5% |
| India | 5.8% |
| Japan | 5.1% |
See Investor audiences in other countries
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Investor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.