A data profile of the people who buy, follow and care about Investor in United Kingdom — modelled from more than twelve digital signal sources. Investor has an estimated audience of 7,385,010 people in United Kingdom.
Investor has an estimated audience of 7,385,010 people in United Kingdom. 43.7% are female, 56.3% are male, average age 46.3. Top brand affinities: Innovation, Zoopla, Starter home, Wikipedia, Stock market.
Top brand affinities include Innovation, Zoopla, Starter home, with strongest over-indexing on Innovation (3.05× the country average).
Demographically, the Investor audience skews more male with an average age of 46.3, and over-indexes on personality traits such as Risk Appetite, Career Orientation.
The typical Investor fan in United Kingdom is more male, around 46.3 years old, with strong Risk Appetite tendencies and a notable affinity for Innovation.
The key figures that characterise the Investor profile in United Kingdom.
43.7% are female, 56.3% are male, average age 46.3.
| Metric | Value |
|---|---|
| Female | 43.7% |
| Male | 56.3% |
| Average age | 46.3 |
| Estimated audience size | 7,385,010 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 38% |
of the worldwide Investor audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 17.5% |
| India | 5.8% |
| Japan | 5.1% |
The strongest cross-interests of the Investor audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Property insurance | Home & Garden | 7.64× | ||
| 02 | Asset management | Business & Career | 4.78× | ||
| 03 | Passive income | Business & Career | 3.71× | ||
| 04 | Stock market | Business & Career | 3.56× | ||
| 05 | Innovation | Business & Career | 3.05× | ||
| 06 | Investment management | Business & Career | 2.92× | ||
| 07 | Wealth management | Business & Career | 2.89× | ||
| 08 | Risk management | Business & Career | 2.82× | ||
| 09 | Starter home | Home & Garden | 2.81× | ||
| 10 | First-time home buyer grant | Home & Garden | 2.69× | ||
| 11 | Sustainable energy | Home & Garden | 2.68× | ||
| 12 | Mortgage calculator | Home & Garden | 2.39× | ||
| 13 | Property finder | Home & Garden | 2.33× | ||
| 14 | Wikipedia | Internet & Social Media | 2.23× | ||
| 15 | Zoopla | Business & Career | 2.08× | ||
| 16 | Renewable energy | Business & Career | 1.96× | ||
| 17 | Esso | Cars & Mobility | 1.87× | ||
| 18 | First-time buyer | Shopping | 1.86× | ||
| 19 | Betfair | Games | 1.77× | ||
| 20 | Internet & Social Media | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.90× | |
| Career Orientation | POWER | 1.82× | |
| Quality Awareness | PREMIUM | 1.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.75× | |
| Price Sensitivity | PREMIUM | 0.77× | |
| Extroversion | THRILL | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Investor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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