A data profile of the people who buy, follow and care about Investor in Canada — modelled from more than twelve digital signal sources. Investor has an estimated audience of 4,818,786 people in Canada.
Investor has an estimated audience of 4,818,786 people in Canada. 43.1% are female, 56.9% are male, average age 44.3. Top brand affinities: Innovation, Banking, Investment management, Sustainable energy, Mortgage loans.
Top brand affinities include Innovation, Banking, Investment management, with strongest over-indexing on Innovation (2.37× the country average).
Demographically, the Investor audience skews more male with an average age of 44.3, and over-indexes on personality traits such as Risk Appetite, Career Orientation.
The typical Investor fan in Canada is more male, around 44.3 years old, with strong Risk Appetite tendencies and a notable affinity for Innovation.
The key figures that characterise the Investor profile in Canada.
43.1% are female, 56.9% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 43.1% |
| Male | 56.9% |
| Average age | 44.3 |
| Estimated audience size | 4,818,786 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Investor audience comes from Canada.
| Country | Share |
|---|---|
| United States | 17.5% |
| India | 5.8% |
| Japan | 5.1% |
The strongest cross-interests of the Investor audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Asset management | Business & Career | 3.06× | ||
| 02 | Sustainable energy | Home & Garden | 2.81× | ||
| 03 | Investment management | Business & Career | 2.70× | ||
| 04 | Retail banking | Business & Career | 2.52× | ||
| 05 | Real estate investing | Business & Career | 2.46× | ||
| 06 | Stock market | Business & Career | 2.38× | ||
| 07 | Money management | Business & Career | 2.38× | ||
| 08 | Innovation | Business & Career | 2.37× | ||
| 09 | Home insurance | Business & Career | 2.19× | ||
| 10 | Luxury real estate | Business & Career | 2.16× | ||
| 11 | Wealth management | Business & Career | 2.12× | ||
| 12 | Terraced house | Home & Garden | 2.08× | ||
| 13 | Tesla Motors | Cars & Mobility | 1.95× | ||
| 14 | Public transport | Cars & Mobility | 1.84× | ||
| 15 | Townhouse | Home & Garden | 1.72× | ||
| 16 | Renewable energy | Business & Career | 1.70× | ||
| 17 | First-time buyer | Shopping | 1.66× | ||
| 18 | Mortgage loans | Business & Career | 1.63× | ||
| 19 | First class travel | Travel & Leisure | 1.60× | ||
| 20 | Banking | Business & Career | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.95× | |
| Career Orientation | POWER | 1.72× | |
| Family Orientation | CONSERVATISM | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.83× | |
| Creativity | OPEN | 0.83× | |
| Extroversion | THRILL | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Investor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.