Investor Audience in Canada
Investor has an estimated audience of 4,818,786 people in Canada. 43.1% are female, 56.9% are male, average age 44.3. Top brand affinities: LinkedIn, Innovation, Banking, Investment management, Sustainable energy.
Top brand affinities include LinkedIn, Innovation, Banking, with strongest over-indexing on LinkedIn (1.79× the country average). Demographically, the Investor audience skews more male with an average age of 44.3, and over-indexes on personality traits such as Risk Appetite, Career Orientation.
Category: Business & Career · Type: Topic
Demographics of Investor fans
| Metric | Value |
|---|---|
| Female | 43.1% |
| Male | 56.9% |
| Average age | 44.3 |
| Estimated audience size | 4,818,786 |
Audience persona
The typical Investor fan in Canada is more male, around 44.3 years old, with strong Risk Appetite tendencies and a notable affinity for LinkedIn.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 1.79× | Internet & Social Media | |
| Innovation | 2.37× | Business & Career |
| Banking | 1.59× | Business & Career |
| Investment management | 2.7× | Business & Career |
| Sustainable energy | 2.81× | Home & Garden |
| Mortgage loans | 1.63× | Business & Career |
| Luxury real estate | 2.16× | Business & Career |
| Stock market | 2.38× | Business & Career |
| First-time buyer | 1.66× | Shopping |
| Asset management | 3.06× | Business & Career |
| Public transport | 1.84× | Cars & Mobility |
| Retail banking | 2.52× | Business & Career |
| Tesla Motors | 1.95× | Cars & Mobility |
| Home insurance | 2.19× | Business & Career |
| Wealth management | 2.12× | Business & Career |
| Real estate investing | 2.46× | Business & Career |
| First class travel | 1.6× | Travel & Leisure |
| Money management | 2.38× | Business & Career |
| Renewable energy | 1.7× | Business & Career |
| Terraced house | 2.08× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.95 |
| Career Orientation | POWER | 1.72 |
| Family Orientation | CONSERVATISM | 1.51 |
| Sustainability | BALANCE | 1.43 |
| Quality Awareness | PREMIUM | 1.36 |
| Need for Security | CONSERVATISM | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.5% |
| India | 5.8% |
| Japan | 5.1% |
See Investor audiences in other countries
More Business & Career audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
How to read this data
Audience size is the estimated number of people in Canada who actively search for Investor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.