A data profile of the people who buy, follow and care about Banking in Canada — modelled from more than twelve digital signal sources. Banking has an estimated audience of 8,365,745 people in Canada.
The average Banking fan in Canada is 41.8 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Alberta.
Top brand affinities include Bank of Montreal, TD Canada Trust, Toronto-Dominion Bank, with strongest over-indexing on Bank of Montreal (2.29× the country average).
Demographically, the Banking audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Urban Lifestyle, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Banking fan in Canada is balanced, around 41.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Bank of Montreal.
The key figures that characterise the Banking profile in Canada.
46.3% are female, 53.7% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 46.3% |
| Male | 53.7% |
| Average age | 41.8 |
| Estimated audience size | 8,365,745 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 27% |
of the worldwide Banking audience comes from Canada.
| Country | Share |
|---|---|
| United States | 15.6% |
| India | 6.6% |
| Brazil | 5.4% |
Where the Banking audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~6M | 1.69× | |
| 02 | British Columbia | ~1.5M | 1.30× | |
| 03 | Alberta | ~1.5M | 1.27× | |
| 04 | Saskatchewan | ~300K | 1.06× | |
| 05 | Manitoba | ~300K | 0.99× | |
| 06 | New Brunswick | ~200K | 0.95× | |
| 07 | Nova Scotia | ~200K | 0.92× | |
| 08 | Newfoundland and Labrador | ~100K | 0.81× | |
| 09 | Prince Edward Island | ~30K | 0.65× | |
| 10 | Quebec | ~800K | 0.39× |
The strongest cross-interests of the Banking audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Online banking | Business & Career | 3.04× | ||
| 02 | Home equity | Home & Garden | 2.55× | ||
| 03 | Retail banking | Business & Career | 2.55× | ||
| 04 | Investment banking | Business & Career | 2.46× | ||
| 05 | Car finance | Cars & Mobility | 2.43× | ||
| 06 | Capital One | Business & Career | 2.32× | ||
| 07 | Bank of Montreal | Business & Career | 2.29× | ||
| 08 | TD Canada Trust | Business & Career | 2.00× | ||
| 09 | Loan | Business & Career | 1.99× | ||
| 10 | Credit (finance) | Business & Career | 1.98× | ||
| 11 | Toronto-Dominion Bank | Business & Career | 1.95× | ||
| 12 | Scotiabank | Business & Career | 1.91× | ||
| 13 | Financial services | Business & Career | 1.83× | ||
| 14 | Royal Bank of Canada | Business & Career | 1.71× | ||
| 15 | rogers | Technology & Electronics | 1.66× | ||
| 16 | Used car | Cars & Mobility | 1.63× | ||
| 17 | Insurance | Business & Career | 1.60× | ||
| 18 | Investor | Business & Career | 1.59× | ||
| 19 | Credit cards | Business & Career | 1.54× | ||
| 20 | Home Hardware | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.42× | |
| Travelling | THRILL | 1.21× | |
| Early Adopter Mentality | POWER | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.78× | |
| Spirituality | BALANCE | 0.79× | |
| Design Affinity | PREMIUM | 0.85× |
Banking has an estimated audience of 8,365,745 people in Canada, concentrated in Ontario and British Columbia.
46.3% of Banking fans are female, 53.7% are male, with an average age of 41.8 years.
Banking fans show strongest brand affinity for Bank of Montreal (2.29×), TD Canada Trust (2.0×), and Toronto-Dominion Bank (1.95×) over the country average.
Banking fans in Canada are most concentrated in Ontario (reach ~6M), British Columbia (reach ~1.5M), and Alberta (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Banking itself, the audience over-indexes on TD Canada Trust (2.0×), Toronto-Dominion Bank (1.95×), Scotiabank (1.91×), and Financial services (1.83×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Banking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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