Banking Audience in Canada
Banking has an estimated audience of 8,365,745 people in Canada. 46.3% are female, 53.7% are male, average age 41.8. Top regions: Ontario, British Columbia, Alberta. Top brand affinities: TD Canada Trust, Toronto-Dominion Bank, Scotiabank, Financial services, Online banking.
The average Banking fan in Canada is 41.8 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Alberta. Top brand affinities include TD Canada Trust, Toronto-Dominion Bank, Scotiabank, with strongest over-indexing on TD Canada Trust (2.0× the country average). Demographically, the Banking audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Urban Lifestyle, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Banking fans
| Metric | Value |
|---|---|
| Female | 46.3% |
| Male | 53.7% |
| Average age | 41.8 |
| Estimated audience size | 8,365,745 |
Audience persona
The typical Banking fan in Canada is balanced, around 41.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for TD Canada Trust.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 5,938,116 | 1.69× |
| British Columbia | 1,622,250 | 1.3× |
| Alberta | 1,315,299 | 1.27× |
| Quebec | 779,153 | 0.39× |
| Manitoba | 309,584 | 0.99× |
| Saskatchewan | 280,769 | 1.06× |
| Nova Scotia | 230,300 | 0.92× |
| New Brunswick | 182,906 | 0.95× |
| Newfoundland and Labrador | 103,648 | 0.81× |
| Prince Edward Island | 26,662 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| TD Canada Trust | 2.0× | Business & Career |
| Toronto-Dominion Bank | 1.95× | Business & Career |
| Scotiabank | 1.91× | Business & Career |
| Financial services | 1.83× | Business & Career |
| Online banking | 3.04× | Business & Career |
| Royal Bank of Canada | 1.71× | Business & Career |
| Home Hardware | 1.51× | Home & Garden |
| Insurance | 1.6× | Business & Career |
| Credit cards | 1.54× | Business & Career |
| Loan | 1.99× | Business & Career |
| rogers | 1.66× | Technology & Electronics |
| Investment banking | 2.46× | Business & Career |
| Credit (finance) | 1.98× | Business & Career |
| Capital One | 2.32× | Business & Career |
| Home equity | 2.55× | Home & Garden |
| Used car | 1.63× | Cars & Mobility |
| Investor | 1.59× | Business & Career |
| Retail banking | 2.55× | Business & Career |
| Car finance | 2.43× | Cars & Mobility |
| Investment management | 1.91× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.42 |
| Travelling | THRILL | 1.21 |
| Early Adopter Mentality | POWER | 1.17 |
| Career Orientation | POWER | 1.07 |
| Need for Security | CONSERVATISM | 1.06 |
| Individualism | JOY | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.6% |
| India | 6.6% |
| Brazil | 5.4% |
See Banking audiences in other countries
More Field of study audiences in Canada
- Music (20,108,624)
- Politics and social issues (15,419,986)
- Education (11,614,140)
- Entrepreneurship (10,649,072)
- Finance (9,723,281)
Frequently asked questions
How many fans does Banking have in Canada?
Banking has an estimated audience of 8,365,745 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Banking fans?
46.3% of Banking fans are female, 53.7% are male, with an average age of 41.8 years.
Which brands do Banking fans like most?
Banking fans show strongest brand affinity for TD Canada Trust (2.0×), Toronto-Dominion Bank (1.95×), and Scotiabank (1.91×) over the country average.
Where do Banking fans live in Canada?
Banking fans in Canada are most concentrated in Ontario (reach 5,938,116), British Columbia (reach 1,622,250), and Alberta (reach 1,315,299). These three regions account for the largest share of the active audience.
What other brands do Banking fans also like?
Beyond Banking itself, the audience over-indexes on Toronto-Dominion Bank (1.95×), Scotiabank (1.91×), Financial services (1.83×), and Online banking (3.04×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Banking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.