A data profile of the people who buy, follow and care about Toronto-Dominion Bank in Canada — modelled from more than twelve digital signal sources. Toronto-Dominion Bank has an estimated audience of 6,644,743 people in Canada.
The average Toronto-Dominion Bank fan in Canada is 40.8 years old, more male, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Alberta.
Top brand affinities include TD Canada Trust, Scotiabank, Bank of Montreal, with strongest over-indexing on TD Canada Trust (10.71× the country average).
Demographically, the Toronto-Dominion Bank audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Toronto-Dominion Bank fan in Canada is more male, around 40.8 years old, with strong Family Orientation tendencies and a notable affinity for TD Canada Trust.
The key figures that characterise the Toronto-Dominion Bank profile in Canada.
43.9% are female, 56.1% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 43.9% |
| Male | 56.1% |
| Average age | 40.8 |
| Estimated audience size | 6,644,743 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 24% |
of the worldwide Toronto-Dominion Bank audience comes from Canada.
| Country | Share |
|---|---|
| United States | 65.7% |
| Canada | 28.2% |
| China | 1.9% |
Where the Toronto-Dominion Bank audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~5M | 2.17× | |
| 02 | Alberta | ~1.5M | 1.83× | |
| 03 | British Columbia | ~1.5M | 1.76× | |
| 04 | Manitoba | ~200K | 1.00× | |
| 05 | Nova Scotia | ~200K | 0.96× | |
| 06 | New Brunswick | ~100K | 0.91× | |
| 07 | Saskatchewan | ~200K | 0.84× | |
| 08 | Newfoundland and Labrador | ~80K | 0.77× | |
| 09 | Northwest Territories | ~6K | 0.77× | |
| 10 | Prince Edward Island | ~20K | 0.64× | |
| 11 | Quebec | ~1M | 0.61× | |
| 12 | Yukon | ~5K | 0.61× | |
| 13 | Nunavut | ~3K | 0.52× |
The strongest cross-interests of the Toronto-Dominion Bank audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Commercial bank | Business & Career | 11.65× | ||
| 02 | TD Canada Trust | Business & Career | 10.71× | ||
| 03 | HSBC | Business & Career | 6.83× | ||
| 04 | General insurance | Business & Career | 6.48× | ||
| 05 | Aeroplan | Travel & Leisure | 3.98× | ||
| 06 | Health insurance | Business & Career | 3.38× | ||
| 07 | Scotiabank | Business & Career | 3.20× | ||
| 08 | Debit card | Business & Career | 2.96× | ||
| 09 | Deposit account | Business & Career | 2.95× | ||
| 10 | Bank of Montreal | Business & Career | 2.64× | ||
| 11 | Vehicle insurance | Cars & Mobility | 2.46× | ||
| 12 | Western Union | Business & Career | 2.04× | ||
| 13 | Royal Bank of Canada | Business & Career | 2.02× | ||
| 14 | Credit (finance) | Business & Career | 1.84× | ||
| 15 | Financial services | Business & Career | 1.74× | ||
| 16 | Loan | Business & Career | 1.72× | ||
| 17 | Toronto Sun | News | 1.71× | ||
| 18 | Insurance | Business & Career | 1.55× | ||
| 19 | Credit cards | Business & Career | 1.51× | ||
| 20 | Banking | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.22× | |
| Convenience Orientation | PREMIUM | 1.18× | |
| Individualism | JOY | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.78× | |
| Need for Security | CONSERVATISM | 0.90× | |
| Patriotism | CONSERVATISM | 0.95× |
Toronto-Dominion Bank's target market in Canada covers an estimated 6,644,743 people, concentrated in Ontario and British Columbia.
43.9% of the Toronto-Dominion Bank audience are female, 56.1% are male, with an average age of 40.8 years.
Toronto-Dominion Bank fans show strongest brand affinity for TD Canada Trust (10.71×), Scotiabank (3.2×), and Bank of Montreal (2.64×) over the country average.
Toronto-Dominion Bank fans in Canada are most concentrated in Ontario (reach ~5M), British Columbia (reach ~1.5M), and Alberta (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Toronto-Dominion Bank itself, the audience over-indexes on Scotiabank (3.2×), Bank of Montreal (2.64×), Commercial bank (11.65×), and Royal Bank of Canada (2.02×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Toronto-Dominion Bank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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