Toronto-Dominion Bank Audience in Canada
Toronto-Dominion Bank has an estimated audience of 6,644,743 people in Canada. 43.9% are female, 56.1% are male, average age 40.8. Top regions: Ontario, British Columbia, Alberta. Top brand affinities: TD Canada Trust, Scotiabank, Commercial bank, Royal Bank of Canada, Aeroplan.
The average Toronto-Dominion Bank fan in Canada is 40.8 years old, more male, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Alberta. Top brand affinities include TD Canada Trust, Scotiabank, Commercial bank, with strongest over-indexing on TD Canada Trust (10.71× the country average). Demographically, the Toronto-Dominion Bank audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Family Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Bank
Demographics of Toronto-Dominion Bank fans
| Metric | Value |
|---|---|
| Female | 43.9% |
| Male | 56.1% |
| Average age | 40.8 |
| Estimated audience size | 6,644,743 |
Audience persona
The typical Toronto-Dominion Bank fan in Canada is more male, around 40.8 years old, with strong Family Orientation tendencies and a notable affinity for TD Canada Trust.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 4,983,557 | 2.17× |
| British Columbia | 1,746,951 | 1.76× |
| Alberta | 1,500,278 | 1.83× |
| Quebec | 965,454 | 0.61× |
| Manitoba | 247,621 | 1.0× |
| Nova Scotia | 190,616 | 0.96× |
| Saskatchewan | 176,371 | 0.84× |
| New Brunswick | 140,274 | 0.91× |
| Newfoundland and Labrador | 78,336 | 0.77× |
| Prince Edward Island | 20,828 | 0.64× |
| Northwest Territories | 6,055 | 0.77× |
| Yukon | 4,790 | 0.61× |
| Nunavut | 3,455 | 0.52× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| TD Canada Trust | 10.71× | Business & Career |
| Scotiabank | 3.2× | Business & Career |
| Commercial bank | 11.65× | Business & Career |
| Royal Bank of Canada | 2.02× | Business & Career |
| Aeroplan | 3.98× | Travel & Leisure |
| Financial services | 1.74× | Business & Career |
| Banking | 1.5× | Business & Career |
| General insurance | 6.48× | Business & Career |
| Credit cards | 1.51× | Business & Career |
| Insurance | 1.55× | Business & Career |
| Vehicle insurance | 2.46× | Cars & Mobility |
| Toronto Sun | 1.71× | News |
| HSBC | 6.83× | Business & Career |
| Debit card | 2.96× | Business & Career |
| Credit (finance) | 1.84× | Business & Career |
| Bank of Montreal | 2.64× | Business & Career |
| Loan | 1.72× | Business & Career |
| Health insurance | 3.38× | Business & Career |
| Western Union | 2.04× | Business & Career |
| Deposit account | 2.95× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.22 |
| Convenience Orientation | PREMIUM | 1.18 |
| Individualism | JOY | 1.17 |
| Spirituality | BALANCE | 1.15 |
| Social Media Usage | JOY | 1.1 |
| Travelling | THRILL | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 66.2% |
| Canada | 27.7% |
| China | 1.9% |
See Toronto-Dominion Bank audiences in other countries
- Toronto-Dominion Bank — Germany
- Toronto-Dominion Bank — United States
- Toronto-Dominion Bank — United Kingdom
- Toronto-Dominion Bank — France
- Toronto-Dominion Bank — Italy
- Toronto-Dominion Bank — Spain
- Toronto-Dominion Bank — Brazil
- Toronto-Dominion Bank — Japan
- Toronto-Dominion Bank — South Korea
- Toronto-Dominion Bank — India
- Toronto-Dominion Bank — Mexico
More Bank audiences in Canada
- Royal Bank of Canada (7,241,256)
- Scotiabank (6,716,216)
- Capital One (2,510,384)
- Bank of Montreal (1,777,058)
- Halifax (United Kingdom bank) (860,777)
Frequently asked questions
How many fans does Toronto-Dominion Bank have in Canada?
Toronto-Dominion Bank has an estimated audience of 6,644,743 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Toronto-Dominion Bank fans?
43.9% of Toronto-Dominion Bank fans are female, 56.1% are male, with an average age of 40.8 years.
Which brands do Toronto-Dominion Bank fans like most?
Toronto-Dominion Bank fans show strongest brand affinity for TD Canada Trust (10.71×), Scotiabank (3.2×), and Commercial bank (11.65×) over the country average.
Where do Toronto-Dominion Bank fans live in Canada?
Toronto-Dominion Bank fans in Canada are most concentrated in Ontario (reach 4,983,557), British Columbia (reach 1,746,951), and Alberta (reach 1,500,278). These three regions account for the largest share of the active audience.
What other brands do Toronto-Dominion Bank fans also like?
Beyond Toronto-Dominion Bank itself, the audience over-indexes on Scotiabank (3.2×), Commercial bank (11.65×), Royal Bank of Canada (2.02×), and Aeroplan (3.98×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Toronto-Dominion Bank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.