Scotiabank Audience in Canada
Scotiabank has an estimated audience of 6,716,216 people in Canada. 49.7% are female, 50.3% are male, average age 43.0. Top regions: Ontario, British Columbia, Alberta. Top brand affinities: Tim Horton, Toronto-Dominion Bank, TD Canada Trust, Royal Bank of Canada, Toronto Maple Leafs.
The average Scotiabank fan in Canada is 43.0 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Alberta. Top brand affinities include Tim Horton, Toronto-Dominion Bank, TD Canada Trust, with strongest over-indexing on Tim Horton (1.52× the country average). Demographically, the Scotiabank audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Bank
Demographics of Scotiabank fans
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 43.0 |
| Estimated audience size | 6,716,216 |
Audience persona
The typical Scotiabank fan in Canada is balanced, around 43.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Tim Horton.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 3,611,375 | 1.28× |
| British Columbia | 928,728 | 0.92× |
| Alberta | 879,238 | 1.06× |
| Quebec | 512,395 | 0.32× |
| Nova Scotia | 272,689 | 1.36× |
| Manitoba | 207,407 | 0.83× |
| New Brunswick | 184,989 | 1.19× |
| Saskatchewan | 174,449 | 0.82× |
| Newfoundland and Labrador | 145,826 | 1.43× |
| Prince Edward Island | 25,981 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tim Horton | 1.52× | Sports |
| Toronto-Dominion Bank | 4.67× | Business & Career |
| TD Canada Trust | 3.97× | Business & Career |
| Royal Bank of Canada | 2.5× | Business & Career |
| Toronto Maple Leafs | 1.6× | Sports |
| Esso | 2.11× | Cars & Mobility |
| Petro-Canada | 1.81× | Cars & Mobility |
| Price | 1.55× | Shopping |
| Loto-Québec | 1.68× | Games |
| Toronto Sun | 1.94× | News |
| WestJet | 1.56× | Travel & Leisure |
| President's Choice Financial | 2.85× | Business & Career |
| Bank of Montreal | 2.89× | Business & Career |
| Subway | 1.52× | Food & Beverages |
| Capital One | 2.35× | Business & Career |
| Telus | 1.63× | Technology & Electronics |
| Indeed.com | 1.52× | Business & Career |
| HSBC | 6.65× | Business & Career |
| Online banking | 2.14× | Business & Career |
| Enterprise Rent-A-Car | 1.79× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.64 |
| Urban Lifestyle | OPEN | 1.35 |
| Career Orientation | POWER | 1.25 |
| Early Adopter Mentality | POWER | 1.23 |
| Need for Security | CONSERVATISM | 1.23 |
| Design Affinity | PREMIUM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 26.0% |
| Chile | 21.4% |
| Mexico | 16.4% |
See Scotiabank audiences in other countries
More Bank audiences in Canada
- Royal Bank of Canada (7,241,256)
- Toronto-Dominion Bank (6,644,743)
- Capital One (2,510,384)
- Bank of Montreal (1,777,058)
- Halifax (United Kingdom bank) (860,777)
Frequently asked questions
How many fans does Scotiabank have in Canada?
Scotiabank has an estimated audience of 6,716,216 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Scotiabank fans?
49.7% of Scotiabank fans are female, 50.3% are male, with an average age of 43.0 years.
Which brands do Scotiabank fans like most?
Scotiabank fans show strongest brand affinity for Tim Horton (1.52×), Toronto-Dominion Bank (4.67×), and TD Canada Trust (3.97×) over the country average.
Where do Scotiabank fans live in Canada?
Scotiabank fans in Canada are most concentrated in Ontario (reach 3,611,375), British Columbia (reach 928,728), and Alberta (reach 879,238). These three regions account for the largest share of the active audience.
What other brands do Scotiabank fans also like?
Beyond Scotiabank itself, the audience over-indexes on Toronto-Dominion Bank (4.67×), TD Canada Trust (3.97×), Royal Bank of Canada (2.5×), and Toronto Maple Leafs (1.6×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Scotiabank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.