Scotiabank Audience in United States
Scotiabank has an estimated audience of 461,471 people in United States. 45.8% are female, 54.2% are male, average age 35.4. Top regions: New York, Florida, California. Top brand affinities: Soriana, Club Universidad Nacional, BanRegio, Banorte, Querétaro F.C..
The average Scotiabank fan in United States is 35.4 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, Florida, California. Top brand affinities include Soriana, Club Universidad Nacional, BanRegio, with strongest over-indexing on Soriana (165.77× the country average). Demographically, the Scotiabank audience skews balanced with an average age of 35.4, and over-indexes on personality traits such as LGBTQ+ Identity, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Bank
Demographics of Scotiabank fans
| Metric | Value |
|---|---|
| Female | 45.8% |
| Male | 54.2% |
| Average age | 35.4 |
| Estimated audience size | 461,471 |
Audience persona
The typical Scotiabank fan in United States is balanced, around 35.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Soriana.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 81,074 | 3.14× |
| Florida | 75,580 | 2.42× |
| California | 63,772 | 1.26× |
| Texas | 56,360 | 1.42× |
| New Jersey | 20,812 | 1.77× |
| Washington | 17,270 | 1.87× |
| Virginia | 15,726 | 1.4× |
| Georgia | 15,270 | 1.07× |
| Illinois | 14,080 | 0.92× |
| Michigan | 14,071 | 1.17× |
| Massachusetts | 14,055 | 1.55× |
| Pennsylvania | 11,828 | 0.76× |
| Arizona | 10,737 | 1.14× |
| Ohio | 10,509 | 0.74× |
| North Carolina | 10,344 | 0.74× |
| Maryland | 6,606 | 0.83× |
| Tennessee | 6,151 | 0.66× |
| Colorado | 6,099 | 0.84× |
| Connecticut | 5,812 | 1.26× |
| Nevada | 5,772 | 1.29× |
| Washington, District of Columbia | 5,282 | 3.81× |
| Indiana | 5,019 | 0.6× |
| Oregon | 5,005 | 0.95× |
| South Carolina | 4,894 | 0.7× |
| Minnesota | 4,253 | 0.64× |
| Missouri | 3,942 | 0.53× |
| Maine | 3,614 | 2.19× |
| Wisconsin | 3,479 | 0.5× |
| Utah | 3,070 | 0.74× |
| Alabama | 2,788 | 0.43× |
| Louisiana | 2,503 | 0.42× |
| Kentucky | 2,330 | 0.4× |
| Kansas | 2,224 | 0.61× |
| Hawaii | 2,165 | 1.09× |
| Oklahoma | 2,092 | 0.41× |
| Arkansas | 1,918 | 0.5× |
| New Hampshire | 1,677 | 0.92× |
| Iowa | 1,530 | 0.4× |
| New Mexico | 1,453 | 0.63× |
| Idaho | 1,319 | 0.57× |
| Montana | 1,299 | 1.01× |
| Rhode Island | 1,225 | 0.83× |
| Mississippi | 1,221 | 0.32× |
| West Virginia | 1,055 | 0.49× |
| Vermont | 979 | 1.21× |
| Delaware | 951 | 0.75× |
| Nebraska | 949 | 0.41× |
| North Dakota | 866 | 0.91× |
| Alaska | 782 | 0.79× |
| South Dakota | 465 | 0.44× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Soriana | 165.77× | Shopping |
| Club Universidad Nacional | 73.99× | Sports |
| BanRegio | 351.16× | Business & Career |
| Banorte | 158.04× | Business & Career |
| Querétaro F.C. | 99.08× | Sports |
| Bodega Aurrerá | 94.61× | Food & Beverages |
| Club Necaxa | 89.66× | Sports |
| MVS Radio | 285.99× | Music & Radio |
| Vecinos | 77.24× | Movies & TV |
| Club León | 54.32× | Sports |
| Banco Azteca | 102.69× | Business & Career |
| Wong (supermarket) | 108× | Food & Beverages |
| Jaime Camil | 59.94× | Movies & TV |
| SKY México | 178.82× | Movies & TV |
| Cruz Azul | 17.52× | Sports |
| Maite Perroni | 51.26× | Movies & TV |
| C.F. Pachuca | 43.75× | Sports |
| Rafael Amaya | 75.78× | Movies & TV |
| Chedraui | 85.18× | Shopping |
| Ana Brenda Contreras | 60.38× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.34 |
| Need for Security | CONSERVATISM | 1.33 |
| Social Media Usage | JOY | 1.25 |
| Extroversion | THRILL | 1.14 |
| Patriotism | CONSERVATISM | 1.1 |
| Family Orientation | CONSERVATISM | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 26.2% |
| Chile | 21.6% |
| Mexico | 16.5% |
See Scotiabank audiences in other countries
More Bank audiences in United States
- Bank of America (61,039,441)
- Capital One (60,963,810)
- Chase (bank) (42,445,978)
- Chase (41,959,297)
- Citibank (16,468,757)
Frequently asked questions
How many fans does Scotiabank have in United States?
Scotiabank has an estimated audience of 461,471 people in United States, concentrated in New York and Florida.
What is the gender split and age of Scotiabank fans?
45.8% of Scotiabank fans are female, 54.2% are male, with an average age of 35.4 years.
Which brands do Scotiabank fans like most?
Scotiabank fans show strongest brand affinity for Soriana (165.77×), Club Universidad Nacional (73.99×), and BanRegio (351.16×) over the country average.
Where do Scotiabank fans live in United States?
Scotiabank fans in United States are most concentrated in New York (reach 81,074), Florida (reach 75,580), and California (reach 63,772). These three regions account for the largest share of the active audience.
What other brands do Scotiabank fans also like?
Beyond Scotiabank itself, the audience over-indexes on Club Universidad Nacional (73.99×), BanRegio (351.16×), Banorte (158.04×), and Querétaro F.C. (99.08×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Scotiabank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.