A data profile of the people who buy, follow and care about Vecinos in United States — modelled from more than twelve digital signal sources. Vecinos has an estimated audience of 426,945 people in United States.
The average Vecinos fan in United States is 34.6 years old, more male, and lives primarily in Texas.
The audience is concentrated in Texas, California, Florida.
Top brand affinities include Ana Brenda Contreras, Karla Souza, Angelique Boyer, with strongest over-indexing on Ana Brenda Contreras (188.21× the country average).
Demographically, the Vecinos audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Spirituality, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Vecinos fan in United States is more male, around 34.6 years old, with strong Spirituality tendencies and a notable affinity for Ana Brenda Contreras.
The key figures that characterise the Vecinos profile in United States.
38.5% are female, 61.5% are male, average age 34.6.
| Metric | Value |
|---|---|
| Female | 38.5% |
| Male | 61.5% |
| Average age | 34.6 |
| Estimated audience size | 426,945 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 24% | |
| 30-39 | 22% | |
| 40-49 | 16% | |
| 50+ | 10% |
Where the Vecinos audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Texas | ~100K | 4.08× | |
| 02 | California | ~100K | 2.63× | |
| 03 | Florida | ~70K | 2.49× | |
| 04 | Arizona | ~20K | 2.35× | |
| 05 | New Mexico | ~4K | 2.15× | |
| 06 | Nevada | ~8K | 1.88× | |
| 07 | Illinois | ~30K | 1.83× | |
| 08 | Colorado | ~10K | 1.65× | |
| 09 | North Carolina | ~20K | 1.40× | |
| 10 | Maryland | ~9K | 1.32× | |
| 11 | Utah | ~5K | 1.27× | |
| 12 | Georgia | ~20K | 1.25× | |
| 13 | Oklahoma | ~6K | 1.25× | |
| 14 | Washington | ~10K | 1.20× | |
| 15 | Oregon | ~6K | 1.20× | |
| 16 | Kansas | ~4K | 1.20× | |
| 17 | New Jersey | ~10K | 1.18× | |
| 18 | Nebraska | ~2K | 1.12× | |
| 19 | Arkansas | ~4K | 1.04× | |
| 20 | New York | ~20K | 1.02× | |
| 21 | Idaho | ~2K | 0.97× | |
| 22 | Indiana | ~7K | 0.95× | |
| 23 | Tennessee | ~8K | 0.93× | |
| 24 | Virginia | ~9K | 0.87× | |
| 25 | Alabama | ~5K | 0.85× | |
| 26 | Delaware | <1K | 0.85× | |
| 27 | Connecticut | ~3K | 0.84× | |
| 28 | Alaska | <1K | 0.83× | |
| 29 | Washington, District of Columbia | ~1K | 0.82× | |
| 30 | Vermont | <1K | 0.82× | |
| 31 | South Carolina | ~5K | 0.81× | |
| 32 | Rhode Island | ~1K | 0.81× | |
| 33 | North Dakota | <1K | 0.80× | |
| 34 | South Dakota | <1K | 0.79× | |
| 35 | Montana | <1K | 0.78× | |
| 36 | Wisconsin | ~5K | 0.77× | |
| 37 | Louisiana | ~4K | 0.76× | |
| 38 | Iowa | ~3K | 0.75× | |
| 39 | West Virginia | ~1K | 0.75× | |
| 40 | New Hampshire | ~1K | 0.75× | |
| 41 | Maine | ~1K | 0.75× | |
| 42 | Minnesota | ~4K | 0.73× | |
| 43 | Hawaii | ~1K | 0.71× | |
| 44 | Kentucky | ~4K | 0.68× | |
| 45 | Mississippi | ~2K | 0.67× | |
| 46 | Michigan | ~7K | 0.65× | |
| 47 | Missouri | ~4K | 0.58× | |
| 48 | Massachusetts | ~5K | 0.56× | |
| 49 | Pennsylvania | ~7K | 0.50× | |
| 50 | Ohio | ~6K | 0.45× |
The strongest cross-interests of the Vecinos audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ana Brenda Contreras | Movies & TV | 188.21× | ||
| 02 | Karla Souza | Movies & TV | 120.28× | ||
| 03 | Scotiabank | Business & Career | 77.24× | ||
| 04 | Julio Iglesias | Music & Radio | 72.45× | ||
| 05 | Maite Perroni | Movies & TV | 65.86× | ||
| 06 | Club León | Sports | 57.11× | ||
| 07 | Kate del Castillo | Movies & TV | 52.53× | ||
| 08 | Angelique Boyer | Movies & TV | 51.37× | ||
| 09 | Michelle Rodriguez | Movies & TV | 43.03× | ||
| 10 | Eiza González | Movies & TV | 38.51× | ||
| 11 | Felicity Jones | Movies & TV | 36.63× | ||
| 12 | Caso Cerrado | Movies & TV | 29.15× | ||
| 13 | FIFA Club World Cup | Sports | 23.28× | ||
| 14 | El País | News | 21.23× | ||
| 15 | Cruz Azul | Sports | 17.30× | ||
| 16 | Mariachi | Music & Radio | 16.65× | ||
| 17 | Zoe Saldana | Movies & TV | 14.73× | ||
| 18 | Cumbia | Music & Radio | 14.31× | ||
| 19 | Web server | Technology & Electronics | 11.59× | ||
| 20 | Las Vegas | Travel & Leisure | 5.24× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 2.01× | |
| Need for Security | CONSERVATISM | 2.00× | |
| Urban Lifestyle | OPEN | 1.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.54× | |
| Luxury Orientation | PREMIUM | 0.63× | |
| DIY Mentality | THRILL | 0.67× |
Vecinos has an estimated audience of 426,945 people in United States, concentrated in Texas and California.
38.5% of Vecinos fans are female, 61.5% are male, with an average age of 34.6 years.
Vecinos fans show strongest brand affinity for Ana Brenda Contreras (188.21×), Karla Souza (120.28×), and Angelique Boyer (51.37×) over the country average.
Vecinos fans in United States are most concentrated in Texas (reach ~100K), California (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.
Beyond Vecinos itself, the audience over-indexes on Karla Souza (120.28×), Angelique Boyer (51.37×), Julio Iglesias (72.45×), and Michelle Rodriguez (43.03×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Vecinos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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