Karla Souza Audience in United States

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Karla Souza has an estimated audience of 539,158 people in United States. 56.6% are female, 43.4% are male, average age 38.0. Top regions: California, Texas, Florida. Top brand affinities: Topher Grace, Tony Shalhoub, Maite Perroni, Angélica Vale, Happy Endings (TV series).

The average Karla Souza fan in United States is 38.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Topher Grace, Tony Shalhoub, Maite Perroni, with strongest over-indexing on Topher Grace (362.79× the country average). Demographically, the Karla Souza audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Urban Lifestyle, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Karla Souza fans

Demographic split for Karla Souza audience in United States
MetricValue
Female56.6%
Male43.4%
Average age38.0
Estimated audience size539,158

Audience persona

The typical Karla Souza fan in United States is more female, around 38.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Topher Grace.

Top regions in United States

Top regions ranked by reach for Karla Souza in United States
RegionReachAffinity
California108,3881.83×
Texas95,7252.07×
Florida41,7001.14×
New York31,5271.05×
Illinois24,9951.39×
Georgia18,0681.09×
Arizona17,9761.63×
North Carolina17,2961.07×
Pennsylvania15,4000.85×
New Jersey14,5181.06×
Ohio13,9900.84×
Virginia12,8890.98×
Michigan12,5590.89×
Washington11,5291.07×
Colorado10,8291.27×
Tennessee10,2410.95×
Indiana10,1941.03×
Massachusetts9,6630.91×
Maryland9,5551.03×
Missouri7,9870.92×
South Carolina7,6300.94×
Wisconsin7,4600.92×
Nevada7,1141.36×
Alabama7,0450.94×
Minnesota6,8090.88×
Oregon6,7091.09×
Oklahoma6,3421.06×
Louisiana6,0810.87×
Connecticut5,5361.02×
Kentucky5,5080.81×
Utah5,1921.08×
Arkansas4,5711.03×
Kansas4,5611.07×
Iowa4,1180.93×
New Mexico4,0191.49×
Mississippi3,4300.77×
Nebraska2,8561.06×
Idaho2,6470.98×
West Virginia1,7270.69×
Hawaii1,5380.66×
Washington, District of Columbia1,5370.95×
Rhode Island1,4970.87×
New Hampshire1,4940.7×
Maine1,4000.73×
Delaware1,1810.79×
Montana1,0510.7×
South Dakota8900.71×
Alaska8440.73×
North Dakota8230.74×
Vermont6350.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Karla Souza audience
BrandAffinityCategory
Topher Grace362.79×Movies & TV
Tony Shalhoub227.43×Movies & TV
Maite Perroni196.99×Movies & TV
Angélica Vale233.7×Movies & TV
Happy Endings (TV series)267.73×Movies & TV
RBD189.28×Music & Radio
Palm Springs International Festival of Short Films407.72×Movies & TV
Diego Luna66.07×Movies & TV
Everybody Loves Raymond72.15×Movies & TV
Ana Brenda Contreras181.76×Movies & TV
SKY México421.92×Movies & TV
Belinda Peregrín95.09×Music & Radio
Mom (TV series)48.05×Movies & TV
Alejandro González Iñárritu185.85×Movies & TV
BanRegio394.89×Business & Career
Angelique Boyer69.58×Movies & TV
Jaime Camil117.34×Movies & TV
Kevin Kaarl108.26×Music & Radio
Vecinos120.28×Movies & TV
Under the Same Moon93.36×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Karla Souza audience
TraitClusterScore
Urban LifestyleOPEN1.9
SpiritualityBALANCE1.78
Convenience OrientationPREMIUM1.72
SustainabilityBALANCE1.65
MindfulnessBALANCE1.47
TravellingTHRILL1.36

Worldwide distribution

Worldwide audience distribution share by country for Karla Souza
CountryShare
United States27.8%
Mexico27.3%
Spain5.2%

See Karla Souza audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Karla Souza have in United States?

Karla Souza has an estimated audience of 539,158 people in United States, concentrated in California and Texas.

What is the gender split and age of Karla Souza fans?

56.6% of Karla Souza fans are female, 43.4% are male, with an average age of 38.0 years.

Which brands do Karla Souza fans like most?

Karla Souza fans show strongest brand affinity for Topher Grace (362.79×), Tony Shalhoub (227.43×), and Maite Perroni (196.99×) over the country average.

Where do Karla Souza fans live in United States?

Karla Souza fans in United States are most concentrated in California (reach 108,388), Texas (reach 95,725), and Florida (reach 41,700). These three regions account for the largest share of the active audience.

What other brands do Karla Souza fans also like?

Beyond Karla Souza itself, the audience over-indexes on Tony Shalhoub (227.43×), Maite Perroni (196.99×), Angélica Vale (233.7×), and Happy Endings (TV series) (267.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Karla Souza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.