A data profile of the people who buy, follow and care about Karla Souza in United States — modelled from more than twelve digital signal sources. Karla Souza has an estimated audience of 577,009 people in United States.
The average Karla Souza fan in United States is 38.0 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Topher Grace, Tony Shalhoub, Angélica Vale, with strongest over-indexing on Topher Grace (362.79× the country average).
Demographically, the Karla Souza audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Tradition, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Karla Souza fan in United States is more female, around 38.0 years old, with strong Tradition tendencies and a notable affinity for Topher Grace.
The key figures that characterise the Karla Souza profile in United States.
56.6% are female, 43.4% are male, average age 38.0.
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 38.0 |
| Estimated audience size | 577,009 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 24% | |
| 30-39 | 28% | |
| 40-49 | 25% | |
| 50+ | 9% |
Where the Karla Souza audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Texas | ~80K | 1.71× | |
| 02 | Arizona | ~20K | 1.57× | |
| 03 | California | ~90K | 1.53× | |
| 04 | New Mexico | ~3K | 1.28× | |
| 05 | Illinois | ~20K | 1.26× | |
| 06 | Nevada | ~6K | 1.24× | |
| 07 | Colorado | ~10K | 1.22× | |
| 08 | New Jersey | ~20K | 1.12× | |
| 09 | Florida | ~40K | 1.11× | |
| 10 | Connecticut | ~6K | 1.10× | |
| 11 | Rhode Island | ~2K | 1.10× | |
| 12 | Utah | ~5K | 1.06× | |
| 13 | New York | ~30K | 1.05× | |
| 14 | North Carolina | ~20K | 1.04× | |
| 15 | Washington | ~10K | 1.04× | |
| 16 | Oklahoma | ~6K | 1.04× | |
| 17 | Nebraska | ~3K | 1.04× | |
| 18 | Maryland | ~10K | 1.03× | |
| 19 | Oregon | ~6K | 1.03× | |
| 20 | Kansas | ~4K | 1.03× | |
| 21 | Georgia | ~20K | 1.02× | |
| 22 | Indiana | ~10K | 1.02× | |
| 23 | Massachusetts | ~10K | 1.01× | |
| 24 | Delaware | ~1K | 1.01× | |
| 25 | South Carolina | ~8K | 1.00× | |
| 26 | Idaho | ~3K | 1.00× | |
| 27 | Washington, District of Columbia | ~2K | 0.99× | |
| 28 | Arkansas | ~4K | 0.98× | |
| 29 | Tennessee | ~10K | 0.97× | |
| 30 | Pennsylvania | ~20K | 0.96× | |
| 31 | Alabama | ~7K | 0.95× | |
| 32 | Louisiana | ~7K | 0.95× | |
| 33 | Iowa | ~4K | 0.94× | |
| 34 | Michigan | ~10K | 0.93× | |
| 35 | Virginia | ~10K | 0.93× | |
| 36 | Wisconsin | ~8K | 0.93× | |
| 37 | Missouri | ~8K | 0.92× | |
| 38 | New Hampshire | ~2K | 0.92× | |
| 39 | North Dakota | ~1K | 0.92× | |
| 40 | Ohio | ~20K | 0.91× | |
| 41 | Minnesota | ~7K | 0.89× | |
| 42 | Kentucky | ~6K | 0.89× | |
| 43 | Montana | ~1K | 0.88× | |
| 44 | Alaska | ~1K | 0.87× | |
| 45 | Mississippi | ~4K | 0.85× | |
| 46 | South Dakota | ~1K | 0.85× | |
| 47 | West Virginia | ~2K | 0.84× | |
| 48 | Hawaii | ~2K | 0.84× | |
| 49 | Maine | ~2K | 0.84× | |
| 50 | Vermont | <1K | 0.84× |
The strongest cross-interests of the Karla Souza audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | SKY México | Movies & TV | 421.92× | ||
| 02 | Palm Springs International Festival of Short Films | Movies & TV | 407.72× | ||
| 03 | BanRegio | Business & Career | 394.89× | ||
| 04 | Topher Grace | Movies & TV | 362.79× | ||
| 05 | Happy Endings (TV series) | Movies & TV | 267.73× | ||
| 06 | Angélica Vale | Movies & TV | 233.70× | ||
| 07 | Tony Shalhoub | Movies & TV | 227.43× | ||
| 08 | Maite Perroni | Movies & TV | 196.99× | ||
| 09 | RBD | Music & Radio | 189.28× | ||
| 10 | Alejandro González Iñárritu | Movies & TV | 185.85× | ||
| 11 | Ana Brenda Contreras | Movies & TV | 181.76× | ||
| 12 | Vecinos | Movies & TV | 120.28× | ||
| 13 | Jaime Camil | Movies & TV | 117.34× | ||
| 14 | Belinda Peregrín | Music & Radio | 95.09× | ||
| 15 | Everybody Loves Raymond | Movies & TV | 72.15× | ||
| 16 | Angelique Boyer | Movies & TV | 69.58× | ||
| 17 | Eiza González | Movies & TV | 68.29× | ||
| 18 | Diego Luna | Movies & TV | 66.07× | ||
| 19 | Club Universidad Nacional | Sports | 62.95× | ||
| 20 | Mom (TV series) | Movies & TV | 48.05× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.74× | |
| Social Media Usage | JOY | 1.63× | |
| Mindfulness | BALANCE | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.00× | |
| Luxury Orientation | PREMIUM | 1.03× | |
| Pet Ownership | JOY | 1.05× |
Karla Souza has an estimated audience of 577,009 people in United States, concentrated in California and Texas.
56.6% of Karla Souza fans are female, 43.4% are male, with an average age of 38.0 years.
Karla Souza fans show strongest brand affinity for Topher Grace (362.79×), Tony Shalhoub (227.43×), and Angélica Vale (233.7×) over the country average.
Karla Souza fans in United States are most concentrated in California (reach ~90K), Texas (reach ~80K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Karla Souza itself, the audience over-indexes on Tony Shalhoub (227.43×), Angélica Vale (233.7×), Maite Perroni (196.99×), and Diego Luna (66.07×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Karla Souza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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