Club Universidad Nacional Audience in United States

Club Universidad Nacional has an estimated audience of 1,187,830 people in United States. 30.5% are female, 69.5% are male, average age 36.0. Top regions: California, Texas, Illinois. Top brand affinities: Cruz Azul, Web server, Club América, Scotiabank, Volaris.

The average Club Universidad Nacional fan in United States is 36.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Illinois. Top brand affinities include Cruz Azul, Web server, Club América, with strongest over-indexing on Cruz Azul (22.65× the country average). Demographically, the Club Universidad Nacional audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Need for Security, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Soccer

Demographics of Club Universidad Nacional fans

Demographic split for Club Universidad Nacional audience in United States
MetricValue
Female30.5%
Male69.5%
Average age36.0
Estimated audience size1,187,830

Audience persona

The typical Club Universidad Nacional fan in United States is more male, around 36.0 years old, with strong Need for Security tendencies and a notable affinity for Cruz Azul.

Top regions in United States

Top regions ranked by reach for Club Universidad Nacional in United States
RegionReachAffinity
California533,3494.08×
Texas360,0353.53×
Illinois102,6042.59×
Florida61,2830.76×
Arizona52,6272.17×
New York51,7320.78×
Georgia46,6281.27×
North Carolina43,9191.23×
Washington39,6621.66×
Colorado33,1521.77×
Nevada30,9592.69×
New Jersey29,1940.97×
Tennessee24,6451.03×
Indiana22,5731.04×
Oregon22,1241.62×
Oklahoma17,8851.36×
Utah17,2441.62×
South Carolina17,2190.96×
Virginia16,6850.58×
Wisconsin16,3410.91×
Ohio15,8640.43×
Alabama15,5910.94×
Pennsylvania15,2300.38×
Michigan14,5930.47×
Arkansas12,7531.3×
Maryland12,5420.61×
Kentucky11,9680.8×
Louisiana11,6030.76×
Kansas11,2991.21×
Minnesota10,3120.61×
New Mexico9,9441.67×
Missouri9,5310.5×
Idaho7,6701.29×
Iowa6,9790.71×
Massachusetts6,3140.27×
Nebraska6,1691.04×
Connecticut5,9630.5×
Mississippi5,3250.54×
Delaware2,9840.91×
Washington, District of Columbia1,7790.5×
Wyoming1,2650.72×
Rhode Island1,2030.32×
Hawaii1,1040.22×
South Dakota1,0740.39×
West Virginia1,0080.18×
New Hampshire7730.17×
Montana7710.23×
North Dakota6830.28×
Alaska5030.2×
Maine3450.08×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Club Universidad Nacional audience
BrandAffinityCategory
Cruz Azul22.65×Sports
Web server13.7×Technology & Electronics
Club América14.58×Sports
Scotiabank58.48×Business & Career
Volaris16.61×Travel & Leisure
Ana Brenda Contreras51.85×Movies & TV
Tottenham Hotspur F.C.16.7×Sports
Topher Grace20×Movies & TV
FIFA World Cup3.91×Sports
Manchester City F.C.9.01×Sports
Club León33.83×Sports
La Liga8.94×Sports
Liga MX8.17×Sports
Las Vegas4.37×Travel & Leisure
Acapulco19.94×Travel & Leisure
Felicity Jones20×Movies & TV
Real Madrid C.F.4.38×Sports
Tigres UANL15.36×Sports
Atlético Madrid13.33×Sports
Madrid10.77×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Club Universidad Nacional audience
TraitClusterScore
Need for SecurityCONSERVATISM1.71
SpiritualityBALANCE1.39
Urban LifestyleOPEN1.35
Quality AwarenessPREMIUM1.19
Social Media UsageJOY1.16
LGBTQ+ IdentityOPEN1.15

Worldwide distribution

Worldwide audience distribution share by country for Club Universidad Nacional
CountryShare
Mexico65.3%
United States16.2%
Colombia2.4%

See Club Universidad Nacional audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does Club Universidad Nacional have in United States?

Club Universidad Nacional has an estimated audience of 1,187,830 people in United States, concentrated in California and Texas.

What is the gender split and age of Club Universidad Nacional fans?

30.5% of Club Universidad Nacional fans are female, 69.5% are male, with an average age of 36.0 years.

Which brands do Club Universidad Nacional fans like most?

Club Universidad Nacional fans show strongest brand affinity for Cruz Azul (22.65×), Web server (13.7×), and Club América (14.58×) over the country average.

Where do Club Universidad Nacional fans live in United States?

Club Universidad Nacional fans in United States are most concentrated in California (reach 533,349), Texas (reach 360,035), and Illinois (reach 102,604). These three regions account for the largest share of the active audience.

What other brands do Club Universidad Nacional fans also like?

Beyond Club Universidad Nacional itself, the audience over-indexes on Web server (13.7×), Club América (14.58×), Scotiabank (58.48×), and Volaris (16.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Club Universidad Nacional. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.