Rascasse Audience Intelligence

Club Universidad Nacional Audience in United States

A data profile of the people who buy, follow and care about Club Universidad Nacional in United States — modelled from more than twelve digital signal sources. Club Universidad Nacional has an estimated audience of 1,198,243 people in United States.

#128among Soccer in United States#329among Team in United States#1931in Sports

The average Club Universidad Nacional fan in United States is 36.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Illinois.

Top brand affinities include Club León, Web server, Eiza González, with strongest over-indexing on Club León (89.82× the country average).

Demographically, the Club Universidad Nacional audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Spirituality, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Club Universidad Nacional fan in United States is more male, around 36.0 years old, with strong Spirituality tendencies and a notable affinity for Club León.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Club Universidad Nacional profile in United States.

Audience size
1.2M
in United States
Gender
30.5%♀
69.5% male
Age
36.0
average years
Country rank
#20910
Team in United States
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Club Universidad Nacional fans

30.5% are female, 69.5% are male, average age 36.0.

Fig. 02

Gender split

30.5%
Female
69.5%
Male
Demographic split for Club Universidad Nacional audience in United States
MetricValue
Female30.5%
Male69.5%
Average age36.0
Estimated audience size1,198,243
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Club Universidad Nacional audience in United States
Age bracketShare%
16-1926%
20-2921%
30-3921%
40-4920%
50+12%
Fig. 04

Worldwide distribution

16.0%

of the worldwide Club Universidad Nacional audience comes from United States.

Worldwide audience distribution share by country for Club Universidad Nacional
CountryShare
Mexico65.6%
United States16.0%
Colombia2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Club Universidad Nacional audience in United States is strongest.

Fig. 05

Top regions by affinity

Club Universidad Nacional fans by region: top regions in United States
#RegionReachAffinity×
01California~500K3.69×
02Texas~300K3.19×
03Nevada~30K2.48×
04Illinois~90K2.25×
05Arizona~50K2.07×
06Colorado~30K1.68×
07New Mexico~10K1.61×
08Utah~20K1.58×
09Oregon~20K1.52×
10Washington~40K1.48×
11Oklahoma~20K1.33×
12Idaho~8K1.33×
13Georgia~50K1.29×
14North Carolina~50K1.29×
15Arkansas~10K1.27×
16Kansas~10K1.18×
17Tennessee~30K1.13×
18Nebraska~7K1.13×
19South Carolina~20K1.09×
20Delaware~3K1.04×
21Alabama~20K1.03×
22New Jersey~30K1.02×
23Indiana~20K1.02×
24Wisconsin~20K0.92×
25Wyoming~2K0.91×
26Kentucky~10K0.88×
27Florida~70K0.87×
28Louisiana~10K0.87×
29New York~50K0.80×
30Iowa~8K0.78×
31Maryland~20K0.77×
32Mississippi~7K0.73×
33Alaska~2K0.73×
34Maine~3K0.67×
35South Dakota~2K0.67×
36North Dakota~2K0.67×
37Minnesota~10K0.64×
38Washington, District of Columbia~2K0.63×
39Montana~2K0.62×
40Connecticut~7K0.61×
41Virginia~20K0.60×
42New Hampshire~3K0.60×
43Rhode Island~2K0.58×
44West Virginia~3K0.57×
45Missouri~10K0.55×
46Hawaii~3K0.55×
47Ohio~20K0.49×
48Michigan~20K0.49×
49Pennsylvania~20K0.43×
50Massachusetts~9K0.37×
Fig. 06

Affinity by region

Affinity by region — Club Universidad Nacional, United States
0.37×1.00×3.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Club Universidad Nacional audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Club Universidad Nacional audience
#·InterestCategoryAffinity×
01Club LeónSports89.82×
02ScotiabankBusiness & Career73.99×
03Karla SouzaMovies & TV62.95×
04Ana Brenda ContrerasMovies & TV48.50×
05Eiza GonzálezMovies & TV33.24×
06Tigres UANLSports28.98×
07Cruz AzulSports25.03×
08Web serverTechnology & Electronics22.88×
09Blood In Blood OutMovies & TV20.93×
10Club AméricaSports20.29×
11Topher GraceMovies & TV20.00×
12Felicity JonesMovies & TV20.00×
13Lyric poetryLiterature19.01×
14Tottenham Hotspur F.C.Sports16.49×
15Christian PulisicSports15.80×
16VolarisTravel & Leisure14.03×
17MariachiMusic & Radio10.39×
18Liga MXSports7.43×
19Las VegasTravel & Leisure4.14×
20MexicoTravel & Leisure3.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Club Universidad Nacional audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Club Universidad Nacional audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.90×
Urban LifestyleOPEN1.86×
Need for SecurityCONSERVATISM1.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Club Universidad Nacional audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.59×
CreativityOPEN0.71×
Pet OwnershipJOY0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Club Universidad Nacional have in United States?

Club Universidad Nacional has an estimated audience of 1,198,243 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Club Universidad Nacional fans?

30.5% of Club Universidad Nacional fans are female, 69.5% are male, with an average age of 36.0 years.

03

Which brands do Club Universidad Nacional fans like most?

Club Universidad Nacional fans show strongest brand affinity for Club León (89.82×), Web server (22.88×), and Eiza González (33.24×) over the country average.

04

Where do Club Universidad Nacional fans live in United States?

Club Universidad Nacional fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and Illinois (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Club Universidad Nacional fans also like?

Beyond Club Universidad Nacional itself, the audience over-indexes on Web server (22.88×), Eiza González (33.24×), Cruz Azul (25.03×), and Club América (20.29×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Club Universidad Nacional. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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