Club Universidad Nacional Audience in Mexico

Club Universidad Nacional has an estimated audience of 4,788,905 people in Mexico. 39.1% are female, 60.9% are male, average age 31.4. Top regions: State of Mexico, Distrito Federal, Jalisco. Top brand affinities: Costa Rica, Shopping and fashion, Game consoles, Catholic Church, Travel agency.

The average Club Universidad Nacional fan in Mexico is 31.4 years old, more male, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Top brand affinities include Costa Rica, Shopping and fashion, Game consoles, with strongest over-indexing on Costa Rica (432.62× the country average). Demographically, the Club Universidad Nacional audience skews more male with an average age of 31.4, and over-indexes on personality traits such as Travelling, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 24 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Soccer

Demographics of Club Universidad Nacional fans

Demographic split for Club Universidad Nacional audience in Mexico
MetricValue
Female39.1%
Male60.9%
Average age31.4
Estimated audience size4,788,905

Audience persona

The typical Club Universidad Nacional fan in Mexico is more male, around 31.4 years old, with strong Travelling tendencies and a notable affinity for Costa Rica.

Club Universidad Nacional fans by region: top regions in Mexico

Top regions ranked by reach for Club Universidad Nacional in Mexico
RegionReachAffinity
State of Mexico~1M1.78×
Distrito Federal~1M1.73×
Jalisco~400K1.17×
Guanajuato~300K1.43×
Nuevo Leon~300K1.09×
Veracruz (state)~200K0.89×
Puebla~200K0.89×
Chiapas~200K1.21×
Michoacan de Ocampo~200K0.97×
Baja California~200K0.76×
Chihuahua~100K0.81×
Guerrero~100K1.06×
Coahuila de Zaragoza~100K0.78×
Hidalgo~100K0.95×
Morelos~100K1.18×
Yucatan~80K0.81×
Aguascalientes~60K1.02×
Durango~50K0.78×
Tlaxcala~50K0.86×
Zacatecas~50K0.75×
Nayarit~40K0.86×
Colima~30K0.9×
Baja California Sur~30K0.67×
Campeche~30K0.69×

Top brand affinities of Club Universidad Nacional fans

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Club Universidad Nacional audience
BrandAffinityCategory
Costa Rica432.62×Travel & Leisure
Shopping and fashion206.13×Shopping
Game consoles148.56×Technology & Electronics
Catholic Church113.28×Politics & Society
Travel agency94.71×Travel & Leisure
Sarcasm81.71×Politics & Society
Banana72.42×Food & Beverages
Mobile game64.13×Games
Broadcasting of sports events103.99×Movies & TV
Valentine's Day98.07×Kids & Family
El País53.85×News
Dentistry50.14×Business & Career
Exfoliation (cosmetology)93.39×Beauty & Wellness
Daily Horoscope558.68×Internet & Social Media
Freeware29.71×Technology & Electronics
Sexology33.43×Kids & Family
Pineapple46.43×Food & Beverages
Zoom lens42.71×Technology & Electronics
Machu Picchu39×Travel & Leisure
Breastfeeding33.43×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Club Universidad Nacional audience
TraitClusterScore
TravellingTHRILL24.46
SpiritualityBALANCE23.49
Urban LifestyleOPEN6
Risk AppetiteTHRILL2.48
MindfulnessBALANCE1.29
PatriotismCONSERVATISM1.2

Worldwide distribution

Worldwide audience distribution share by country for Club Universidad Nacional
CountryShare
Mexico64.8%
United States16.1%
Colombia2.5%

See Club Universidad Nacional audiences in other countries

More Soccer audiences in Mexico

Frequently asked questions

How many fans does Club Universidad Nacional have in Mexico?

Club Universidad Nacional has an estimated audience of 4,788,905 people in Mexico, concentrated in State of Mexico and Distrito Federal.

What is the gender split and age of Club Universidad Nacional fans?

39.1% of Club Universidad Nacional fans are female, 60.9% are male, with an average age of 31.4 years.

Which brands do Club Universidad Nacional fans like most?

Club Universidad Nacional fans show strongest brand affinity for Costa Rica (432.62×), Shopping and fashion (206.13×), and Game consoles (148.56×) over the country average.

Where do Club Universidad Nacional fans live in Mexico?

Club Universidad Nacional fans in Mexico are most concentrated in State of Mexico (reach ~1M), Distrito Federal (reach ~1M), and Jalisco (reach ~400K). These three regions account for the largest share of the active audience.

What other brands do Club Universidad Nacional fans also like?

Beyond Club Universidad Nacional itself, the audience over-indexes on Shopping and fashion (206.13×), Game consoles (148.56×), Catholic Church (113.28×), and Travel agency (94.71×) compared to the Mexico average.

How to read this data

Audience size is the estimated number of people in Mexico who actively search for Club Universidad Nacional. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.