A data profile of the people who buy, follow and care about Club Universidad Nacional in Mexico — modelled from more than twelve digital signal sources. Club Universidad Nacional has an estimated audience of 4,928,036 people in Mexico.
The average Club Universidad Nacional fan in Mexico is 31.4 years old, more male, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.
Top brand affinities include Costa Rica, Shopping and fashion, Game consoles, with strongest over-indexing on Costa Rica (432.62× the country average).
Demographically, the Club Universidad Nacional audience skews more male with an average age of 31.4, and over-indexes on personality traits such as Travelling, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 24 regions tracked by Rascasse.
The typical Club Universidad Nacional fan in Mexico is more male, around 31.4 years old, with strong Travelling tendencies and a notable affinity for Costa Rica.
The key figures that characterise the Club Universidad Nacional profile in Mexico.
39.1% are female, 60.9% are male, average age 31.4.
| Metric | Value |
|---|---|
| Female | 39.1% |
| Male | 60.9% |
| Average age | 31.4 |
| Estimated audience size | 4,928,036 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 40% | |
| 20-29 | 23% | |
| 30-39 | 17% | |
| 40-49 | 13% | |
| 50+ | 7% |
of the worldwide Club Universidad Nacional audience comes from Mexico.
| Country | Share |
|---|---|
| Mexico | 65.6% |
| United States | 16.0% |
| Colombia | 2.4% |
Where the Club Universidad Nacional audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | State of Mexico | ~1M | 1.78× | |
| 02 | Distrito Federal | ~1M | 1.73× | |
| 03 | Guanajuato | ~300K | 1.43× | |
| 04 | Chiapas | ~200K | 1.21× | |
| 05 | Morelos | ~100K | 1.18× | |
| 06 | Jalisco | ~400K | 1.17× | |
| 07 | Nuevo Leon | ~300K | 1.09× | |
| 08 | Guerrero | ~100K | 1.06× | |
| 09 | Aguascalientes | ~60K | 1.02× | |
| 10 | Michoacan de Ocampo | ~200K | 0.97× | |
| 11 | Hidalgo | ~100K | 0.95× | |
| 12 | Colima | ~30K | 0.90× | |
| 13 | Veracruz (state) | ~200K | 0.89× | |
| 14 | Puebla | ~200K | 0.89× | |
| 15 | Tlaxcala | ~50K | 0.86× | |
| 16 | Nayarit | ~40K | 0.86× | |
| 17 | Chihuahua | ~100K | 0.81× | |
| 18 | Yucatan | ~80K | 0.81× | |
| 19 | Coahuila de Zaragoza | ~100K | 0.78× | |
| 20 | Durango | ~50K | 0.78× | |
| 21 | Baja California | ~200K | 0.76× | |
| 22 | Zacatecas | ~50K | 0.75× | |
| 23 | Campeche | ~30K | 0.69× | |
| 24 | Baja California Sur | ~30K | 0.67× |
The strongest cross-interests of the Club Universidad Nacional audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daily Horoscope | Internet & Social Media | 558.68× | ||
| 02 | Costa Rica | Travel & Leisure | 432.62× | ||
| 03 | Shopping and fashion | Shopping | 206.13× | ||
| 04 | Game consoles | Technology & Electronics | 148.56× | ||
| 05 | Catholic Church | Politics & Society | 113.28× | ||
| 06 | Broadcasting of sports events | Movies & TV | 103.99× | ||
| 07 | Valentine's Day | Kids & Family | 98.07× | ||
| 08 | Travel agency | Travel & Leisure | 94.71× | ||
| 09 | Exfoliation (cosmetology) | Beauty & Wellness | 93.39× | ||
| 10 | Sarcasm | Politics & Society | 81.71× | ||
| 11 | Banana | Food & Beverages | 72.42× | ||
| 12 | Mobile game | Games | 64.13× | ||
| 13 | El País | News | 53.85× | ||
| 14 | Dentistry | Business & Career | 50.14× | ||
| 15 | Pineapple | Food & Beverages | 46.43× | ||
| 16 | Zoom lens | Technology & Electronics | 42.71× | ||
| 17 | Machu Picchu | Travel & Leisure | 39.00× | ||
| 18 | Sexology | Kids & Family | 33.43× | ||
| 19 | Breastfeeding | Kids & Family | 33.43× | ||
| 20 | Freeware | Technology & Electronics | 29.71× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 24.46× | |
| Spirituality | BALANCE | 23.49× | |
| Urban Lifestyle | OPEN | 6.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.79× | |
| DIY Mentality | THRILL | 0.82× | |
| Extroversion | THRILL | 0.88× |
Club Universidad Nacional has an estimated audience of 4,928,036 people in Mexico, concentrated in State of Mexico and Distrito Federal.
39.1% of Club Universidad Nacional fans are female, 60.9% are male, with an average age of 31.4 years.
Club Universidad Nacional fans show strongest brand affinity for Costa Rica (432.62×), Shopping and fashion (206.13×), and Game consoles (148.56×) over the country average.
Club Universidad Nacional fans in Mexico are most concentrated in State of Mexico (reach ~1M), Distrito Federal (reach ~1M), and Jalisco (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Club Universidad Nacional itself, the audience over-indexes on Shopping and fashion (206.13×), Game consoles (148.56×), Catholic Church (113.28×), and Travel agency (94.71×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Club Universidad Nacional. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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