Rascasse Audience Intelligence

Club Universidad Nacional Audience in Mexico

A data profile of the people who buy, follow and care about Club Universidad Nacional in Mexico — modelled from more than twelve digital signal sources. Club Universidad Nacional has an estimated audience of 4,928,036 people in Mexico.

The average Club Universidad Nacional fan in Mexico is 31.4 years old, more male, and lives primarily in State of Mexico.

The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.

Top brand affinities include Costa Rica, Shopping and fashion, Game consoles, with strongest over-indexing on Costa Rica (432.62× the country average).

Demographically, the Club Universidad Nacional audience skews more male with an average age of 31.4, and over-indexes on personality traits such as Travelling, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 24 regions tracked by Rascasse.

The typical Club Universidad Nacional fan in Mexico is more male, around 31.4 years old, with strong Travelling tendencies and a notable affinity for Costa Rica.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Club Universidad Nacional profile in Mexico.

Audience size
4.9M
in Mexico
Gender
39.1%
60.9% male
Age
31.4
average years
Country rank
#511
Team in Mexico
Fig. 01

Search interest · 12-month trend

+22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Club Universidad Nacional fans

39.1% are female, 60.9% are male, average age 31.4.

Fig. 02

Gender split

39.1%
Female
60.9%
Male
Demographic split for Club Universidad Nacional audience in Mexico
MetricValue
Female39.1%
Male60.9%
Average age31.4
Estimated audience size4,928,036
Fig. 03

Age distribution

Ø 31.4
average years
Age distribution of the Club Universidad Nacional audience in Mexico
Age bracketShare%
16-1940%
20-2923%
30-3917%
40-4913%
50+7%
Fig. 04

Worldwide distribution

65.6%

of the worldwide Club Universidad Nacional audience comes from Mexico.

Worldwide audience distribution share by country for Club Universidad Nacional
CountryShare
Mexico65.6%
United States16.0%
Colombia2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Mexico average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Club Universidad Nacional audience in Mexico is strongest.

Fig. 05

Top regions by affinity

Club Universidad Nacional fans by region: top regions in Mexico
#RegionReachAffinity×
01State of Mexico~1M1.78×
02Distrito Federal~1M1.73×
03Guanajuato~300K1.43×
04Chiapas~200K1.21×
05Morelos~100K1.18×
06Jalisco~400K1.17×
07Nuevo Leon~300K1.09×
08Guerrero~100K1.06×
09Aguascalientes~60K1.02×
10Michoacan de Ocampo~200K0.97×
11Hidalgo~100K0.95×
12Colima~30K0.90×
13Veracruz (state)~200K0.89×
14Puebla~200K0.89×
15Tlaxcala~50K0.86×
16Nayarit~40K0.86×
17Chihuahua~100K0.81×
18Yucatan~80K0.81×
19Coahuila de Zaragoza~100K0.78×
20Durango~50K0.78×
21Baja California~200K0.76×
22Zacatecas~50K0.75×
23Campeche~30K0.69×
24Baja California Sur~30K0.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Club Universidad Nacional audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Club Universidad Nacional audience
#·InterestCategoryAffinity×
01Daily HoroscopeInternet & Social Media558.68×
02Costa RicaTravel & Leisure432.62×
03Shopping and fashionShopping206.13×
04Game consolesTechnology & Electronics148.56×
05Catholic ChurchPolitics & Society113.28×
06Broadcasting of sports eventsMovies & TV103.99×
07Valentine's DayKids & Family98.07×
08Travel agencyTravel & Leisure94.71×
09Exfoliation (cosmetology)Beauty & Wellness93.39×
10SarcasmPolitics & Society81.71×
11BananaFood & Beverages72.42×
12Mobile gameGames64.13×
13El PaísNews53.85×
14DentistryBusiness & Career50.14×
15PineappleFood & Beverages46.43×
16Zoom lensTechnology & Electronics42.71×
17Machu PicchuTravel & Leisure39.00×
18SexologyKids & Family33.43×
19BreastfeedingKids & Family33.43×
20FreewareTechnology & Electronics29.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Club Universidad Nacional audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Club Universidad Nacional audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL24.46×
SpiritualityBALANCE23.49×
Urban LifestyleOPEN6.00×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Club Universidad Nacional audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.79×
DIY MentalityTHRILL0.82×
ExtroversionTHRILL0.88×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Club Universidad Nacional have in Mexico?

Club Universidad Nacional has an estimated audience of 4,928,036 people in Mexico, concentrated in State of Mexico and Distrito Federal.

02

What is the gender split and age of Club Universidad Nacional fans?

39.1% of Club Universidad Nacional fans are female, 60.9% are male, with an average age of 31.4 years.

03

Which brands do Club Universidad Nacional fans like most?

Club Universidad Nacional fans show strongest brand affinity for Costa Rica (432.62×), Shopping and fashion (206.13×), and Game consoles (148.56×) over the country average.

04

Where do Club Universidad Nacional fans live in Mexico?

Club Universidad Nacional fans in Mexico are most concentrated in State of Mexico (reach ~1M), Distrito Federal (reach ~1M), and Jalisco (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Club Universidad Nacional fans also like?

Beyond Club Universidad Nacional itself, the audience over-indexes on Shopping and fashion (206.13×), Game consoles (148.56×), Catholic Church (113.28×), and Travel agency (94.71×) compared to the Mexico average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Mexico who actively search for Club Universidad Nacional. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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