Club Universidad Nacional Audience in Mexico
Club Universidad Nacional has an estimated audience of 4,788,905 people in Mexico. 39.1% are female, 60.9% are male, average age 31.4. Top regions: State of Mexico, Distrito Federal, Jalisco. Top brand affinities: Cruz Azul, Liga MX, Bruce Willis, Club América, Banana.
The average Club Universidad Nacional fan in Mexico is 31.4 years old, more male, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Top brand affinities include Cruz Azul, Liga MX, Bruce Willis, with strongest over-indexing on Cruz Azul (2.24× the country average). Demographically, the Club Universidad Nacional audience skews more male with an average age of 31.4, and over-indexes on personality traits such as Travelling, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 24 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of Club Universidad Nacional fans
| Metric | Value |
|---|---|
| Female | 39.1% |
| Male | 60.9% |
| Average age | 31.4 |
| Estimated audience size | 4,788,905 |
Audience persona
The typical Club Universidad Nacional fan in Mexico is more male, around 31.4 years old, with strong Travelling tendencies and a notable affinity for Cruz Azul.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 1,167,634 | 1.78× |
| Distrito Federal | 1,091,535 | 1.73× |
| Jalisco | 415,281 | 1.17× |
| Guanajuato | 324,725 | 1.43× |
| Nuevo Leon | 313,444 | 1.09× |
| Veracruz (state) | 249,477 | 0.89× |
| Puebla | 225,907 | 0.89× |
| Chiapas | 174,172 | 1.21× |
| Michoacan de Ocampo | 160,389 | 0.97× |
| Baja California | 151,183 | 0.76× |
| Chihuahua | 133,346 | 0.8× |
| Guerrero | 128,645 | 1.06× |
| Coahuila de Zaragoza | 112,349 | 0.78× |
| Hidalgo | 109,828 | 0.95× |
| Morelos | 97,572 | 1.18× |
| Yucatan | 80,299 | 0.81× |
| Aguascalientes | 62,225 | 1.02× |
| Durango | 51,592 | 0.78× |
| Tlaxcala | 47,359 | 0.86× |
| Zacatecas | 45,315 | 0.75× |
| Nayarit | 39,479 | 0.85× |
| Colima | 27,474 | 0.89× |
| Baja California Sur | 25,357 | 0.66× |
| Campeche | 24,962 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cruz Azul | 2.24× | Sports |
| Liga MX | 1.71× | Sports |
| Bruce Willis | 5.29× | Movies & TV |
| Club América | 1.97× | Sports |
| Banana | 3.86× | Food & Beverages |
| Travel agency | 3.96× | Travel & Leisure |
| Catholic Church | 3.02× | Politics & Society |
| Broadcasting of sports events | 5.11× | Movies & TV |
| Sarcasm | 3.3× | Politics & Society |
| MSN | 2.66× | News |
| Pedro Pascal | 2.96× | Movies & TV |
| Game consoles | 2.22× | Technology & Electronics |
| El País | 2.81× | News |
| Dentistry | 2.78× | Business & Career |
| Pineapple | 4.7× | Food & Beverages |
| Freeware | 2.67× | Technology & Electronics |
| FC Bayern Munich | 1.8× | Sports |
| Zoom lens | 4.12× | Technology & Electronics |
| AutoZone | 1.61× | Cars & Mobility |
| Santos Laguna | 2.44× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.6 |
| Urban Lifestyle | OPEN | 1.43 |
| Spirituality | BALANCE | 1.34 |
| Risk Appetite | THRILL | 1.2 |
| Pet Ownership | JOY | 1.01 |
| Tradition | CONSERVATISM | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 65.3% |
| United States | 16.2% |
| Colombia | 2.4% |
See Club Universidad Nacional audiences in other countries
- Club Universidad Nacional — Germany
- Club Universidad Nacional — United States
- Club Universidad Nacional — United Kingdom
- Club Universidad Nacional — France
- Club Universidad Nacional — Italy
- Club Universidad Nacional — Spain
- Club Universidad Nacional — Brazil
- Club Universidad Nacional — Japan
- Club Universidad Nacional — South Korea
- Club Universidad Nacional — India
- Club Universidad Nacional — Canada
More Soccer audiences in Mexico
- Liga MX (25,099,766)
- Real Madrid C.F. (17,768,214)
- Cruz Azul (15,842,536)
- Club América (13,891,343)
- FC Barcelona (8,871,524)
Frequently asked questions
How many fans does Club Universidad Nacional have in Mexico?
Club Universidad Nacional has an estimated audience of 4,788,905 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of Club Universidad Nacional fans?
39.1% of Club Universidad Nacional fans are female, 60.9% are male, with an average age of 31.4 years.
Which brands do Club Universidad Nacional fans like most?
Club Universidad Nacional fans show strongest brand affinity for Cruz Azul (2.24×), Liga MX (1.71×), and Bruce Willis (5.29×) over the country average.
Where do Club Universidad Nacional fans live in Mexico?
Club Universidad Nacional fans in Mexico are most concentrated in State of Mexico (reach 1,167,634), Distrito Federal (reach 1,091,535), and Jalisco (reach 415,281). These three regions account for the largest share of the active audience.
What other brands do Club Universidad Nacional fans also like?
Beyond Club Universidad Nacional itself, the audience over-indexes on Liga MX (1.71×), Bruce Willis (5.29×), Club América (1.97×), and Banana (3.86×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Club Universidad Nacional. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.