Cruz Azul Audience in Mexico
Cruz Azul has an estimated audience of 8,770,326 people in Mexico. 31.8% are female, 68.2% are male, average age 33.8. Top regions: Distrito Federal, State of Mexico, Veracruz (state). Top brand affinities: Liga MX, Club América, Real Madrid C.F., C.F. Monterrey, La Liga.
The average Cruz Azul fan in Mexico is 33.8 years old, more male, and lives primarily in Distrito Federal. The audience is concentrated in Distrito Federal, State of Mexico, Veracruz (state). Top brand affinities include Liga MX, Club América, Real Madrid C.F., with strongest over-indexing on Liga MX (1.95× the country average). Demographically, the Cruz Azul audience skews more male with an average age of 33.8, and over-indexes on personality traits such as Travelling, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of Cruz Azul fans
| Metric | Value |
|---|---|
| Female | 31.8% |
| Male | 68.2% |
| Average age | 33.8 |
| Estimated audience size | 8,770,326 |
Audience persona
The typical Cruz Azul fan in Mexico is more male, around 33.8 years old, with strong Travelling tendencies and a notable affinity for Liga MX.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| Distrito Federal | 4,120,192 | 1.98× |
| State of Mexico | 3,971,942 | 1.83× |
| Veracruz (state) | 1,299,705 | 1.39× |
| Tamaulipas | 992,912 | 1.87× |
| Guanajuato | 985,702 | 1.32× |
| Puebla | 856,222 | 1.02× |
| Jalisco | 799,945 | 0.68× |
| Hidalgo | 779,238 | 2.03× |
| Nuevo Leon | 660,591 | 0.69× |
| Chihuahua | 477,329 | 0.87× |
| Michoacan de Ocampo | 455,370 | 0.83× |
| Chiapas | 436,034 | 0.92× |
| Baja California | 424,742 | 0.65× |
| Coahuila de Zaragoza | 364,624 | 0.77× |
| Guerrero | 353,725 | 0.88× |
| Morelos | 306,975 | 1.12× |
| Yucatan | 258,462 | 0.79× |
| Tlaxcala | 240,409 | 1.32× |
| Aguascalientes | 201,032 | 1× |
| Zacatecas | 176,062 | 0.88× |
| Sinaloa | 175,155 | 0.42× |
| Durango | 147,879 | 0.67× |
| Baja California Sur | 80,204 | 0.63× |
| Nayarit | 79,062 | 0.52× |
| Campeche | 66,110 | 0.55× |
| Colima | 54,261 | 0.53× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Liga MX | 1.95× | Sports |
| Club América | 2.36× | Sports |
| Real Madrid C.F. | 1.73× | Sports |
| C.F. Monterrey | 2.54× | Sports |
| La Liga | 2.25× | Sports |
| UEFA Champions League | 1.89× | Sports |
| FC Barcelona | 1.82× | Sports |
| FC Bayern Munich | 2.19× | Sports |
| Paris Saint-Germain | 2.9× | Sports |
| Cristiano Ronaldo | 1.81× | Sports |
| Club Universidad Nacional | 2.1× | Sports |
| Mexico national football team | 2.48× | Sports |
| Tigres UANL | 2.53× | Sports |
| Santos Laguna | 2.6× | Sports |
| AutoZone | 1.57× | Cars & Mobility |
| FIFA Club World Cup | 1.98× | Sports |
| Premier League | 2.09× | Sports |
| Lamine Yamal | 2.04× | Sports |
| Manchester United F.C. | 1.93× | Sports |
| Club Necaxa | 3.06× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.33 |
| Spirituality | BALANCE | 1.26 |
| Urban Lifestyle | OPEN | 1.22 |
| Risk Appetite | THRILL | 0.99 |
| Need for Security | CONSERVATISM | 0.99 |
| Social Media Usage | JOY | 0.92 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 47.6% |
| United States | 31.7% |
| Brazil | 3.7% |
See Cruz Azul audiences in other countries
More Soccer audiences in Mexico
- Liga MX (25,099,766)
- Real Madrid C.F. (17,768,214)
- Club América (13,891,343)
- FC Barcelona (8,871,524)
- UEFA Champions League (8,319,269)
Frequently asked questions
How many fans does Cruz Azul have in Mexico?
Cruz Azul has an estimated audience of 8,770,326 people in Mexico, concentrated in Distrito Federal and State of Mexico.
What is the gender split and age of Cruz Azul fans?
31.8% of Cruz Azul fans are female, 68.2% are male, with an average age of 33.8 years.
Which brands do Cruz Azul fans like most?
Cruz Azul fans show strongest brand affinity for Liga MX (1.95×), Club América (2.36×), and Real Madrid C.F. (1.73×) over the country average.
Where do Cruz Azul fans live in Mexico?
Cruz Azul fans in Mexico are most concentrated in Distrito Federal (reach 4,120,192), State of Mexico (reach 3,971,942), and Veracruz (state) (reach 1,299,705). These three regions account for the largest share of the active audience.
What other brands do Cruz Azul fans also like?
Beyond Cruz Azul itself, the audience over-indexes on Club América (2.36×), Real Madrid C.F. (1.73×), C.F. Monterrey (2.54×), and La Liga (2.25×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Cruz Azul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.