A data profile of the people who buy, follow and care about Cruz Azul in Mexico — modelled from more than twelve digital signal sources. Cruz Azul has an estimated audience of 16,991,284 people in Mexico.
The average Cruz Azul fan in Mexico is 33.8 years old, more male, and lives primarily in Distrito Federal.
The audience is concentrated in Distrito Federal, State of Mexico, Veracruz (state).
Top brand affinities include Liga MX, Club América, Real Madrid C.F., with strongest over-indexing on Liga MX (1.95× the country average).
Demographically, the Cruz Azul audience skews more male with an average age of 33.8, and over-indexes on personality traits such as Patriotism, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Cruz Azul fan in Mexico is more male, around 33.8 years old, with strong Patriotism tendencies and a notable affinity for Liga MX.
The key figures that characterise the Cruz Azul profile in Mexico.
31.8% are female, 68.2% are male, average age 33.8.
| Metric | Value |
|---|---|
| Female | 31.8% |
| Male | 68.2% |
| Average age | 33.8 |
| Estimated audience size | 16,991,284 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 10% |
of the worldwide Cruz Azul audience comes from Mexico.
| Country | Share |
|---|---|
| Mexico | 62.6% |
| United States | 22.4% |
| Brazil | 2.7% |
Where the Cruz Azul audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hidalgo | ~800K | 2.03× | |
| 02 | Distrito Federal | ~4M | 1.98× | |
| 03 | Tamaulipas | ~1M | 1.87× | |
| 04 | State of Mexico | ~4M | 1.83× | |
| 05 | Veracruz (state) | ~1.5M | 1.39× | |
| 06 | Guanajuato | ~1M | 1.32× | |
| 07 | Tlaxcala | ~200K | 1.32× | |
| 08 | Morelos | ~300K | 1.12× | |
| 09 | Puebla | ~900K | 1.02× | |
| 10 | Aguascalientes | ~200K | 1.00× | |
| 11 | Chiapas | ~400K | 0.92× | |
| 12 | Guerrero | ~400K | 0.88× | |
| 13 | Zacatecas | ~200K | 0.88× | |
| 14 | Chihuahua | ~500K | 0.87× | |
| 15 | Michoacan de Ocampo | ~500K | 0.83× | |
| 16 | Yucatan | ~300K | 0.79× | |
| 17 | Coahuila de Zaragoza | ~400K | 0.77× | |
| 18 | Nuevo Leon | ~700K | 0.70× | |
| 19 | Jalisco | ~800K | 0.68× | |
| 20 | Durango | ~100K | 0.67× | |
| 21 | Baja California | ~400K | 0.65× | |
| 22 | Baja California Sur | ~80K | 0.63× | |
| 23 | Campeche | ~70K | 0.55× | |
| 24 | Colima | ~50K | 0.54× | |
| 25 | Nayarit | ~80K | 0.52× | |
| 26 | Sinaloa | ~200K | 0.42× |
The strongest cross-interests of the Cruz Azul audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Club Necaxa | Sports | 3.06× | ||
| 02 | Paris Saint-Germain | Sports | 2.90× | ||
| 03 | Santos Laguna | Sports | 2.60× | ||
| 04 | C.F. Monterrey | Sports | 2.54× | ||
| 05 | Tigres UANL | Sports | 2.53× | ||
| 06 | Mexico national football team | Sports | 2.48× | ||
| 07 | Club América | Sports | 2.36× | ||
| 08 | La Liga | Sports | 2.25× | ||
| 09 | Club Universidad Nacional | Sports | 2.10× | ||
| 10 | Premier League | Sports | 2.09× | ||
| 11 | Lamine Yamal | Sports | 2.04× | ||
| 12 | FIFA Club World Cup | Sports | 1.98× | ||
| 13 | Liga MX | Sports | 1.95× | ||
| 14 | Manchester United F.C. | Sports | 1.93× | ||
| 15 | UEFA Champions League | Sports | 1.89× | ||
| 16 | FC Barcelona | Sports | 1.82× | ||
| 17 | Cristiano Ronaldo | Sports | 1.81× | ||
| 18 | FIFA World Cup | Sports | 1.75× | ||
| 19 | Real Madrid C.F. | Sports | 1.73× | ||
| 20 | AutoZone | Cars & Mobility | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.11× | |
| DIY Mentality | THRILL | 1.08× | |
| Career Orientation | POWER | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.70× | |
| Sustainability | BALANCE | 0.81× | |
| Creativity | OPEN | 0.81× |
Cruz Azul has an estimated audience of 16,991,284 people in Mexico, concentrated in Distrito Federal and State of Mexico.
31.8% of Cruz Azul fans are female, 68.2% are male, with an average age of 33.8 years.
Cruz Azul fans show strongest brand affinity for Liga MX (1.95×), Club América (2.36×), and Real Madrid C.F. (1.73×) over the country average.
Cruz Azul fans in Mexico are most concentrated in Distrito Federal (reach ~4M), State of Mexico (reach ~4M), and Veracruz (state) (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Cruz Azul itself, the audience over-indexes on Club América (2.36×), Real Madrid C.F. (1.73×), C.F. Monterrey (2.54×), and FIFA World Cup (1.75×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Cruz Azul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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