Rascasse Audience Intelligence

Club Necaxa Audience in Mexico

A data profile of the people who buy, follow and care about Club Necaxa in Mexico — modelled from more than twelve digital signal sources. Club Necaxa has an estimated audience of 1,523,483 people in Mexico.

The average Club Necaxa fan in Mexico is 30.3 years old, more male, and lives primarily in State of Mexico.

The audience is concentrated in State of Mexico, Distrito Federal, Aguascalientes.

Top brand affinities include Cruz Azul, Santos Laguna, Querétaro F.C., with strongest over-indexing on Cruz Azul (3.53× the country average).

Demographically, the Club Necaxa audience skews more male with an average age of 30.3, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.

The typical Club Necaxa fan in Mexico is more male, around 30.3 years old, with strong Patriotism tendencies and a notable affinity for Cruz Azul.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Club Necaxa profile in Mexico.

Audience size
1.5M
in Mexico
Gender
32.1%♀
67.9% male
Age
30.3
average years
Country rank
#2120
Team in Mexico
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Club Necaxa fans

32.1% are female, 67.9% are male, average age 30.3.

Fig. 02

Gender split

32.1%
Female
67.9%
Male
Demographic split for Club Necaxa audience in Mexico
MetricValue
Female32.1%
Male67.9%
Average age30.3
Estimated audience size1,523,483
Fig. 03

Age distribution

Ø 30.3
average years
Age distribution of the Club Necaxa audience in Mexico
Age bracketShare%
16-1945%
20-2921%
30-3916%
40-4912%
50+6%
Fig. 04

Worldwide distribution

58.9%

of the worldwide Club Necaxa audience comes from Mexico.

Worldwide audience distribution share by country for Club Necaxa
CountryShare
Mexico58.9%
United States16.5%
Brazil3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Mexico average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Club Necaxa audience in Mexico is strongest.

Fig. 05

Top regions by affinity

Club Necaxa fans by region: top regions in Mexico
#RegionReachAffinity×
01Aguascalientes~200K8.54×
02State of Mexico~200K1.01×
03Zacatecas~20K1.01×
04Coahuila de Zaragoza~40K0.98×
05Distrito Federal~200K0.97×
06Nuevo Leon~80K0.92×
07Guanajuato~60K0.85×
08Jalisco~90K0.82×
09Morelos~20K0.73×
10Durango~20K0.73×
11Baja California~50K0.72×
12Nayarit~10K0.70×
13Chihuahua~40K0.68×
14Veracruz (state)~60K0.64×
15Hidalgo~20K0.63×
16Guerrero~20K0.60×
17Michoacan de Ocampo~30K0.58×
18Baja California Sur~7K0.57×
19Colima~5K0.56×
20Campeche~6K0.55×
21Chiapas~20K0.53×
22Puebla~40K0.52×
23Yucatan~20K0.52×
24Sinaloa~20K0.45×
25Tlaxcala~8K0.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Club Necaxa audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Club Necaxa audience
#·InterestCategoryAffinity×
01Dele AlliSports34.39×
02Brentford F.C.Sports28.19×
03Colorado RapidsSports28.08×
04Olivier GiroudSports22.14×
05Portland TimbersSports21.95×
06Puebla F.C.Sports10.45×
07Querétaro F.C.Sports9.79×
08Keylor NavasSports9.27×
09James RodríguezSports9.18×
10Santos LagunaSports7.80×
11El ClásicoSports7.52×
12C.F. PachucaSports6.95×
13Club Universidad NacionalSports3.62×
14Cruz AzulSports3.53×
15C.F. MonterreySports3.16×
16UEFA Champions LeagueSports2.61×
17Club AméricaSports2.58×
18Liga MXSports2.22×
19FIFA World CupSports2.22×
20Real Madrid Club de FútbolSports2.16×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Club Necaxa audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Club Necaxa audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.29×
Urban LifestyleOPEN1.26×
Career OrientationPOWER1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Club Necaxa audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.74×
SustainabilityBALANCE0.86×
CreativityOPEN0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Club Necaxa have in Mexico?

Club Necaxa has an estimated audience of 1,523,483 people in Mexico, concentrated in State of Mexico and Distrito Federal.

02

What is the gender split and age of Club Necaxa fans?

32.1% of Club Necaxa fans are female, 67.9% are male, with an average age of 30.3 years.

03

Which brands do Club Necaxa fans like most?

Club Necaxa fans show strongest brand affinity for Cruz Azul (3.53×), Santos Laguna (7.8×), and Querétaro F.C. (9.79×) over the country average.

04

Where do Club Necaxa fans live in Mexico?

Club Necaxa fans in Mexico are most concentrated in State of Mexico (reach ~200K), Distrito Federal (reach ~200K), and Aguascalientes (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Club Necaxa fans also like?

Beyond Club Necaxa itself, the audience over-indexes on Santos Laguna (7.8×), Querétaro F.C. (9.79×), Liga MX (2.22×), and Puebla F.C. (10.45×) compared to the Mexico average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Mexico who actively search for Club Necaxa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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