Rascasse Audience Intelligence

Querétaro F.C. Audience in Mexico

A data profile of the people who buy, follow and care about Querétaro F.C. in Mexico — modelled from more than twelve digital signal sources. Querétaro F.C. has an estimated audience of 1,703,741 people in Mexico.

#40among Soccer in Mexico#26among Team in Mexico#100in Sports

Querétaro F.C. has an estimated audience of 1,703,741 people in Mexico. 35.1% are female, 64.9% are male, average age 31.2. Top brand affinities: Club Necaxa, Mexico, Cruz Azul, Consumer electronics, Liga MX.

Top brand affinities include Club Necaxa, Mexico, Cruz Azul, with strongest over-indexing on Club Necaxa (9.36× the country average).

Demographically, the Querétaro F.C. audience skews more male with an average age of 31.2, and over-indexes on personality traits such as Spirituality, Individualism.

The typical Querétaro F.C. fan in Mexico is more male, around 31.2 years old, with strong Spirituality tendencies and a notable affinity for Club Necaxa.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Querétaro F.C. profile in Mexico.

Audience size
1.7M
in Mexico
Gender
35.1%♀
64.9% male
Age
31.2
average years
Country rank
#1922
Team in Mexico
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Querétaro F.C. fans

35.1% are female, 64.9% are male, average age 31.2.

Fig. 02

Gender split

35.1%
Female
64.9%
Male
Demographic split for Querétaro F.C. audience in Mexico
MetricValue
Female35.1%
Male64.9%
Average age31.2
Estimated audience size1,703,741
Fig. 03

Age distribution

Ø 31.2
average years
Age distribution of the Querétaro F.C. audience in Mexico
Age bracketShare%
16-1941%
20-2923%
30-3917%
40-4913%
50+7%
Fig. 04

Worldwide distribution

45.9%

of the worldwide Querétaro F.C. audience comes from Mexico.

Worldwide audience distribution share by country for Querétaro F.C.
CountryShare
Mexico45.9%
Brazil15.4%
United States12.2%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Querétaro F.C. audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Querétaro F.C. audience
#·InterestCategoryAffinity×
01Colorado RapidsSports27.91×
02Portland TimbersSports19.76×
03Club NecaxaSports9.36×
04Keylor NavasSports8.34×
05Santos LagunaSports5.00×
06MexicoTravel & Leisure2.74×
07Cruz AzulSports2.56×
08Consumer electronicsTechnology & Electronics2.43×
09MoviesMovies & TV2.43×
10PetsPets & Animals2.43×
11Online shoppingShopping2.39×
12Arts and musicArts & Culture2.37×
13FoodFood & Beverages2.37×
14Sports and outdoorsSports2.23×
15Business and industryBusiness & Career2.23×
16Shopping and fashionShopping2.23×
17VideoMovies & TV2.23×
18Club AméricaSports2.17×
19Real Madrid Club de FútbolSports2.05×
20Liga MXSports1.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Querétaro F.C. audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Querétaro F.C. audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.23×
IndividualismJOY1.57×
PatriotismCONSERVATISM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Querétaro F.C. audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.86×
Healthy LifestyleBALANCE0.92×
Luxury OrientationPREMIUM0.96×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Mexico who actively search for Querétaro F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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