A data profile of the people who buy, follow and care about Liga MX in Mexico — modelled from more than twelve digital signal sources. Liga MX has an estimated audience of 26,302,321 people in Mexico.
The average Liga MX fan in Mexico is 33.4 years old, more male, and lives primarily in Distrito Federal.
The audience is concentrated in Distrito Federal, State of Mexico, Jalisco.
Top brand affinities include Cruz Azul, Club América, UEFA Champions League, with strongest over-indexing on Cruz Azul (1.89× the country average).
Demographically, the Liga MX audience skews more male with an average age of 33.4, and over-indexes on personality traits such as Patriotism, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Liga MX fan in Mexico is more male, around 33.4 years old, with strong Patriotism tendencies and a notable affinity for Cruz Azul.
The key figures that characterise the Liga MX profile in Mexico.
30.5% are female, 69.5% are male, average age 33.4.
| Metric | Value |
|---|---|
| Female | 30.5% |
| Male | 69.5% |
| Average age | 33.4 |
| Estimated audience size | 26,302,321 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 15% | |
| 50+ | 9% |
of the worldwide Liga MX audience comes from Mexico.
| Country | Share |
|---|---|
| Mexico | 55.9% |
| United States | 27.6% |
| Guatemala | 2.0% |
Where the Liga MX audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Jalisco | ~3M | 1.62× | |
| 02 | Guanajuato | ~2M | 1.60× | |
| 03 | Nuevo Leon | ~2M | 1.47× | |
| 04 | Michoacan de Ocampo | ~1M | 1.26× | |
| 05 | Chihuahua | ~1M | 1.25× | |
| 06 | Aguascalientes | ~400K | 1.22× | |
| 07 | Distrito Federal | ~4M | 1.21× | |
| 08 | Baja California | ~1M | 1.16× | |
| 09 | Coahuila de Zaragoza | ~900K | 1.16× | |
| 10 | State of Mexico | ~3.5M | 1.08× | |
| 11 | Nayarit | ~300K | 1.06× | |
| 12 | Hidalgo | ~600K | 0.97× | |
| 13 | Colima | ~200K | 0.97× | |
| 14 | Durango | ~300K | 0.95× | |
| 15 | Veracruz (state) | ~1.5M | 0.93× | |
| 16 | Puebla | ~1M | 0.93× | |
| 17 | Morelos | ~400K | 0.88× | |
| 18 | Zacatecas | ~300K | 0.88× | |
| 19 | Guerrero | ~500K | 0.86× | |
| 20 | Chiapas | ~600K | 0.83× | |
| 21 | Baja California Sur | ~200K | 0.79× | |
| 22 | Sinaloa | ~400K | 0.67× | |
| 23 | Tlaxcala | ~200K | 0.67× | |
| 24 | Oaxaca | ~400K | 0.58× | |
| 25 | Yucatan | ~300K | 0.53× | |
| 26 | Campeche | ~90K | 0.48× |
The strongest cross-interests of the Liga MX audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | CONCACAF | Sports | 2.18× | ||
| 02 | Paris Saint-Germain | Sports | 2.12× | ||
| 03 | Mexico national football team | Sports | 1.98× | ||
| 04 | La Liga | Sports | 1.96× | ||
| 05 | Cruz Azul | Sports | 1.89× | ||
| 06 | Santos Laguna | Sports | 1.88× | ||
| 07 | C.F. Monterrey | Sports | 1.83× | ||
| 08 | Tigres UANL | Sports | 1.79× | ||
| 09 | FIFA Club World Cup | Sports | 1.77× | ||
| 10 | Club América | Sports | 1.74× | ||
| 11 | FC Bayern Munich | Sports | 1.72× | ||
| 12 | UEFA Champions League | Sports | 1.71× | ||
| 13 | Premier League | Sports | 1.70× | ||
| 14 | Lamine Yamal | Sports | 1.64× | ||
| 15 | Fox Sports | Movies & TV | 1.64× | ||
| 16 | Serie A | Sports | 1.64× | ||
| 17 | Manchester City F.C. | Sports | 1.60× | ||
| 18 | Liverpool F.C. | Sports | 1.59× | ||
| 19 | Club Universidad Nacional | Sports | 1.57× | ||
| 20 | Manchester United F.C. | Sports | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.03× | |
| DIY Mentality | THRILL | 1.02× | |
| Social Media Usage | JOY | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.72× | |
| Luxury Orientation | PREMIUM | 0.81× | |
| Sustainability | BALANCE | 0.82× |
Liga MX has an estimated audience of 26,302,321 people in Mexico, concentrated in Distrito Federal and State of Mexico.
30.5% of Liga MX fans are female, 69.5% are male, with an average age of 33.4 years.
Liga MX fans show strongest brand affinity for Cruz Azul (1.89×), Club América (1.74×), and UEFA Champions League (1.71×) over the country average.
Liga MX fans in Mexico are most concentrated in Distrito Federal (reach ~4M), State of Mexico (reach ~3.5M), and Jalisco (reach ~3M). These three regions account for the largest share of the active audience.
Beyond Liga MX itself, the audience over-indexes on Club América (1.74×), UEFA Champions League (1.71×), C.F. Monterrey (1.83×), and La Liga (1.96×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Liga MX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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