Liga MX Audience in Mexico
Liga MX has an estimated audience of 25,099,765 people in Mexico. 30.5% are female, 69.5% are male, average age 33.4. Top regions: Distrito Federal, State of Mexico, Jalisco. Top brand affinities: Cruz Azul, Club América, UEFA Champions League, La Liga, C.F. Monterrey.
The average Liga MX fan in Mexico is 33.4 years old, more male, and lives primarily in Distrito Federal. The audience is concentrated in Distrito Federal, State of Mexico, Jalisco. Top brand affinities include Cruz Azul, Club América, UEFA Champions League, with strongest over-indexing on Cruz Azul (1.89× the country average). Demographically, the Liga MX audience skews more male with an average age of 33.4, and over-indexes on personality traits such as Travelling, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Soccer
Demographics of Liga MX fans
| Metric | Value |
|---|---|
| Female | 30.5% |
| Male | 69.5% |
| Average age | 33.4 |
| Estimated audience size | 25,099,765 |
Audience persona
The typical Liga MX fan in Mexico is more male, around 33.4 years old, with strong Travelling tendencies and a notable affinity for Cruz Azul.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| Distrito Federal | 3,998,642 | 1.21× |
| State of Mexico | 3,711,660 | 1.08× |
| Jalisco | 3,005,986 | 1.62× |
| Nuevo Leon | 2,219,623 | 1.47× |
| Guanajuato | 1,903,352 | 1.6× |
| Veracruz (state) | 1,372,566 | 0.93× |
| Puebla | 1,232,610 | 0.93× |
| Baja California | 1,209,751 | 1.16× |
| Michoacan de Ocampo | 1,094,025 | 1.26× |
| Chihuahua | 1,084,763 | 1.25× |
| Coahuila de Zaragoza | 872,884 | 1.16× |
| Chiapas | 622,560 | 0.83× |
| Hidalgo | 589,402 | 0.97× |
| Guerrero | 548,574 | 0.86× |
| Sinaloa | 444,164 | 0.67× |
| Oaxaca | 402,742 | 0.58× |
| Aguascalientes | 388,149 | 1.22× |
| Morelos | 380,183 | 0.88× |
| Durango | 331,617 | 0.95× |
| Zacatecas | 278,970 | 0.88× |
| Yucatan | 275,158 | 0.53× |
| Nayarit | 258,040 | 1.06× |
| Tlaxcala | 193,845 | 0.67× |
| Baja California Sur | 158,426 | 0.79× |
| Colima | 156,525 | 0.97× |
| Campeche | 91,418 | 0.48× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cruz Azul | 1.89× | Sports |
| Club América | 1.74× | Sports |
| UEFA Champions League | 1.71× | Sports |
| La Liga | 1.96× | Sports |
| C.F. Monterrey | 1.83× | Sports |
| FC Bayern Munich | 1.72× | Sports |
| FIFA Club World Cup | 1.77× | Sports |
| Mexico national football team | 1.98× | Sports |
| Paris Saint-Germain | 2.12× | Sports |
| Club Universidad Nacional | 1.57× | Sports |
| Premier League | 1.7× | Sports |
| Tigres UANL | 1.79× | Sports |
| Santos Laguna | 1.88× | Sports |
| Lamine Yamal | 1.64× | Sports |
| Manchester United F.C. | 1.56× | Sports |
| Manchester City F.C. | 1.6× | Sports |
| Fox Sports | 1.64× | Movies & TV |
| CONCACAF | 2.18× | Sports |
| Serie A | 1.64× | Sports |
| Liverpool F.C. | 1.59× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.31 |
| Spirituality | BALANCE | 1.22 |
| Urban Lifestyle | OPEN | 1.15 |
| Risk Appetite | THRILL | 1.06 |
| Need for Security | CONSERVATISM | 1.04 |
| Extroversion | THRILL | 0.9 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 55.3% |
| United States | 27.8% |
| Guatemala | 2.1% |
See Liga MX audiences in other countries
More Soccer audiences in Mexico
- Real Madrid C.F. (17,768,214)
- Cruz Azul (15,842,536)
- Club América (13,891,343)
- FC Barcelona (8,871,524)
- UEFA Champions League (8,319,269)
Frequently asked questions
How many fans does Liga MX have in Mexico?
Liga MX has an estimated audience of 25,099,765 people in Mexico, concentrated in Distrito Federal and State of Mexico.
What is the gender split and age of Liga MX fans?
30.5% of Liga MX fans are female, 69.5% are male, with an average age of 33.4 years.
Which brands do Liga MX fans like most?
Liga MX fans show strongest brand affinity for Cruz Azul (1.89×), Club América (1.74×), and UEFA Champions League (1.71×) over the country average.
Where do Liga MX fans live in Mexico?
Liga MX fans in Mexico are most concentrated in Distrito Federal (reach 3,998,642), State of Mexico (reach 3,711,660), and Jalisco (reach 3,005,986). These three regions account for the largest share of the active audience.
What other brands do Liga MX fans also like?
Beyond Liga MX itself, the audience over-indexes on Club América (1.74×), UEFA Champions League (1.71×), La Liga (1.96×), and C.F. Monterrey (1.83×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Liga MX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.