A data profile of the people who buy, follow and care about FIFA World Cup in Mexico — modelled from more than twelve digital signal sources. FIFA World Cup has an estimated audience of 12,723,502 people in Mexico.
FIFA World Cup has an estimated audience of 12,723,502 people in Mexico. 29.0% are female, 71.0% are male, average age 33.3. Top brand affinities: Liga MX, UEFA Champions League, FIFA Club World Cup, Cristiano Ronaldo, Premier League.
Top brand affinities include Liga MX, UEFA Champions League, FIFA Club World Cup, with strongest over-indexing on Liga MX (1.58× the country average).
Demographically, the FIFA World Cup audience skews more male with an average age of 33.3, and over-indexes on personality traits such as Patriotism, Need for Security.
The typical FIFA World Cup fan in Mexico is more male, around 33.3 years old, with strong Patriotism tendencies and a notable affinity for Liga MX.
The key figures that characterise the FIFA World Cup profile in Mexico.
29.0% are female, 71.0% are male, average age 33.3.
| Metric | Value |
|---|---|
| Female | 29.0% |
| Male | 71.0% |
| Average age | 33.3 |
| Estimated audience size | 12,723,502 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 16% | |
| 50+ | 9% |
of the worldwide FIFA World Cup audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 19.1% |
| India | 8.1% |
| United Kingdom | 7.9% |
The strongest cross-interests of the FIFA World Cup audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Antonio Mohamed | Sports | 3.83× | ||
| 02 | Henry Martín | Sports | 3.36× | ||
| 03 | CONCACAF Champions Cup | Sports | 2.44× | ||
| 04 | Copa MX | Sports | 2.44× | ||
| 05 | CONCACAF | Sports | 2.40× | ||
| 06 | Televisa Deportes Network | Sports | 2.35× | ||
| 07 | FIFA Club World Cup | Sports | 2.34× | ||
| 08 | Premier League | Sports | 2.07× | ||
| 09 | Fox Sports | Movies & TV | 1.98× | ||
| 10 | Televisa Deportes | Sports | 1.95× | ||
| 11 | UEFA Champions League | Sports | 1.94× | ||
| 12 | Paris Saint-Germain | Sports | 1.92× | ||
| 13 | Estadio GNP Seguros | Sports | 1.84× | ||
| 14 | ESPN | Movies & TV | 1.83× | ||
| 15 | Al Nassr FC | Sports | 1.83× | ||
| 16 | Cristiano Ronaldo | Sports | 1.70× | ||
| 17 | Erlang (programming language) | Technology & Electronics | 1.63× | ||
| 18 | Liga MX | Sports | 1.58× | ||
| 19 | Manchester City F.C. | Sports | 1.58× | ||
| 20 | Creative Commons | Technology & Electronics | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.17× | |
| Need for Security | CONSERVATISM | 1.09× | |
| Urban Lifestyle | OPEN | 0.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.57× | |
| Mindfulness | BALANCE | 0.65× | |
| Creativity | OPEN | 0.65× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for FIFA World Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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