Mexico Audience in Mexico
Mexico has an estimated audience of 16,315,998 people in Mexico. 49.9% are female, 50.1% are male, average age 33.7. Top regions: State of Mexico, Distrito Federal, Jalisco.
The average Mexico fan in Mexico is 33.7 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Demographically, the Mexico audience skews balanced with an average age of 33.7, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Mexico fans
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 33.7 |
| Estimated audience size | 16,315,998 |
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 2,816,971 | 1.26× |
| Distrito Federal | 2,583,496 | 1.2× |
| Jalisco | 1,475,185 | 1.22× |
| Nuevo Leon | 1,070,887 | 1.09× |
| Veracruz (state) | 974,904 | 1.02× |
| Puebla | 915,665 | 1.06× |
| Guanajuato | 839,657 | 1.09× |
| Baja California | 801,483 | 1.18× |
| Chihuahua | 600,454 | 1.06× |
| Michoacan de Ocampo | 577,943 | 1.02× |
| Chiapas | 502,423 | 1.03× |
| Coahuila de Zaragoza | 491,455 | 1× |
| Tamaulipas | 425,167 | 0.78× |
| Guerrero | 410,597 | 0.99× |
| Hidalgo | 407,728 | 1.03× |
| Yucatan | 345,402 | 1.02× |
| Oaxaca | 309,124 | 0.68× |
| Morelos | 270,788 | 0.96× |
| Sinaloa | 260,058 | 0.6× |
| Aguascalientes | 212,461 | 1.03× |
| Durango | 201,939 | 0.89× |
| Tlaxcala | 187,488 | 1× |
| Zacatecas | 176,275 | 0.85× |
| Nayarit | 168,834 | 1.07× |
| Baja California Sur | 144,505 | 1.11× |
| Campeche | 102,070 | 0.82× |
| Colima | 96,640 | 0.92× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.29 |
| Design Affinity | PREMIUM | 2.26 |
| Risk Appetite | THRILL | 2.23 |
| Mindfulness | BALANCE | 2.11 |
| Quality Awareness | PREMIUM | 1.95 |
| Career Orientation | POWER | 1.88 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.8% |
| Mexico | 10.6% |
| Spain | 7.1% |
See Mexico audiences in other countries
More Country audiences in Mexico
- United States (13,836,846)
- Guatemala (13,601,604)
- Spain (11,410,742)
- Colombia (10,332,903)
- Argentina (9,556,835)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Mexico. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.