Spain Audience in Mexico
Spain has an estimated audience of 11,410,742 people in Mexico. 51.5% are female, 48.5% are male, average age 33.0. Top brand affinities: Air Jordan, BB cream, High-net-worth individual, International education, Bottega Veneta.
Top brand affinities include Air Jordan, BB cream, High-net-worth individual, with strongest over-indexing on Air Jordan (22.73× the country average). Demographically, the Spain audience skews balanced with an average age of 33.0, and over-indexes on personality traits such as Price Sensitivity, Family Orientation.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Spain fans
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 33.0 |
| Estimated audience size | 11,410,742 |
Audience persona
The typical Spain fan in Mexico is balanced, around 33.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Air Jordan.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Air Jordan | 22.73× | Fashion & Accessoires |
| BB cream | 26.18× | Beauty & Wellness |
| High-net-worth individual | 24.04× | Business & Career |
| International education | 22.83× | Business & Career |
| Bottega Veneta | 25.16× | Fashion & Accessoires |
| Family car | 25.93× | Cars & Mobility |
| Impulse purchase | 22.01× | Shopping |
| A-ha | 61.54× | Music & Radio |
| Forex Online Trading | 28.71× | Business & Career |
| Antique car | 20.32× | Cars & Mobility |
| Machine embroidery | 30× | Home & Garden |
| A Bathing Ape | 23× | Fashion & Accessoires |
| Dior Homme | 27.33× | Beauty & Wellness |
| Giveaways | 22.55× | Shopping |
| Mobile payment | 5.73× | Business & Career |
| Court shoe | 28.21× | Fashion & Accessoires |
| MSN | 3.13× | News |
| Puma | 2.8× | Fashion & Accessoires |
| Pedro Pascal | 2.91× | Movies & TV |
| Catholic Church | 2.25× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 8.37 |
| Family Orientation | CONSERVATISM | 7.4 |
| Design Affinity | PREMIUM | 2.55 |
| Luxury Orientation | PREMIUM | 2.28 |
| Quality Awareness | PREMIUM | 2.05 |
| Early Adopter Mentality | POWER | 1.72 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.9% |
| Spain | 13.7% |
| Mexico | 6.2% |
See Spain audiences in other countries
More Country audiences in Mexico
- Mexico (16,315,999)
- United States (13,836,846)
- Guatemala (13,601,604)
- Colombia (10,332,903)
- Argentina (9,556,835)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Spain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.