Spain Audience in Mexico
Spain has an estimated audience of 11,410,742 people in Mexico. 51.5% are female, 48.5% are male, average age 33.0. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Mobile game.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (340.44× the country average). Demographically, the Spain audience skews balanced with an average age of 33.0, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Spain fans
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 33.0 |
| Estimated audience size | 11,410,742 |
Audience persona
The typical Spain fan in Mexico is balanced, around 33.0 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Top brand affinities of Spain fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 340.44× | Shopping |
| Costa Rica | 533.47× | Travel & Leisure |
| Game consoles | 189.4× | Technology & Electronics |
| Catholic Church | 139.46× | Politics & Society |
| Mobile game | 81.61× | Games |
| Sarcasm | 93.18× | Politics & Society |
| Travel agency | 87.7× | Travel & Leisure |
| Exfoliation (cosmetology) | 169.68× | Beauty & Wellness |
| Banana | 64.56× | Food & Beverages |
| Valentine's Day | 115.27× | Kids & Family |
| El País | 63.34× | News |
| Broadcasting of sports events | 83.43× | Movies & TV |
| Dentistry | 56.64× | Business & Career |
| Sexology | 42.02× | Kids & Family |
| Freeware | 32.89× | Technology & Electronics |
| Pilsner | 57.86× | Food & Beverages |
| Multi-level marketing | 46.28× | Business & Career |
| Breastfeeding | 36.54× | Kids & Family |
| Love & Sex | 43.1× | Kids & Family |
| Orange (fruit) | 48.11× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 28.6 |
| Travelling | THRILL | 22.81 |
| Urban Lifestyle | OPEN | 3.89 |
| Risk Appetite | THRILL | 2.45 |
| Design Affinity | PREMIUM | 2.43 |
| Career Orientation | POWER | 2.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.9% |
| Spain | 13.7% |
| Mexico | 6.2% |
See Spain audiences in other countries
More Country audiences in Mexico
- Mexico (16,315,999)
- United States (13,836,846)
- Guatemala (13,601,604)
- Colombia (10,332,903)
- Argentina (9,556,835)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Spain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.