A data profile of the people who buy, follow and care about Spain in Mexico — modelled from more than twelve digital signal sources. Spain has an estimated audience of 11,410,742 people in Mexico.
Spain has an estimated audience of 11,410,742 people in Mexico. 51.5% are female, 48.5% are male, average age 33.0. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Mobile game.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (340.44× the country average).
Demographically, the Spain audience skews balanced with an average age of 33.0, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Spain fan in Mexico is balanced, around 33.0 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Spain profile in Mexico.
51.5% are female, 48.5% are male, average age 33.0.
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 33.0 |
| Estimated audience size | 11,410,742 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 37% | |
| 20-29 | 20% | |
| 30-39 | 17% | |
| 40-49 | 16% | |
| 50+ | 10% |
of the worldwide Spain audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 13.9% |
| Spain | 13.7% |
| Mexico | 6.2% |
The strongest cross-interests of the Spain audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Costa Rica | Travel & Leisure | 533.47× | ||
| 02 | Shopping and fashion | Shopping | 340.44× | ||
| 03 | Game consoles | Technology & Electronics | 189.40× | ||
| 04 | Exfoliation (cosmetology) | Beauty & Wellness | 169.68× | ||
| 05 | Catholic Church | Politics & Society | 139.46× | ||
| 06 | Valentine's Day | Kids & Family | 115.27× | ||
| 07 | Sarcasm | Politics & Society | 93.18× | ||
| 08 | Travel agency | Travel & Leisure | 87.70× | ||
| 09 | Broadcasting of sports events | Movies & TV | 83.43× | ||
| 10 | Mobile game | Games | 81.61× | ||
| 11 | Banana | Food & Beverages | 64.56× | ||
| 12 | El País | News | 63.34× | ||
| 13 | Pilsner | Food & Beverages | 57.86× | ||
| 14 | Dentistry | Business & Career | 56.64× | ||
| 15 | Orange (fruit) | Food & Beverages | 48.11× | ||
| 16 | Multi-level marketing | Business & Career | 46.28× | ||
| 17 | Love & Sex | Kids & Family | 43.10× | ||
| 18 | Sexology | Kids & Family | 42.02× | ||
| 19 | Breastfeeding | Kids & Family | 36.54× | ||
| 20 | Freeware | Technology & Electronics | 32.89× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 28.60× | |
| Travelling | THRILL | 22.81× | |
| Urban Lifestyle | OPEN | 3.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.47× | |
| Tradition | CONSERVATISM | 0.84× | |
| Creativity | OPEN | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Spain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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