Spain Audience in Germany
A data profile of the people who buy, follow and care about Spain in Germany — modelled from more than twelve digital signal sources. Spain has an estimated audience of 4,621,250 people in Germany.
The average Spain fan in Germany is 40.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Tagesschau, Greece, Lodging, with strongest over-indexing on Tagesschau (1.51× the country average).
Demographically, the Spain audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Spirituality, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Spain fan in Germany is balanced, around 40.0 years old, with strong Spirituality tendencies and a notable affinity for Tagesschau.
At a glance
The key figures that characterise the Spain profile in Germany.
Search interest · 12-month trend
Demographics of Spain fans
51.6% are female, 48.4% are male, average age 40.0.
Gender split
| Metric | Value |
|---|---|
| Female | 51.6% |
| Male | 48.4% |
| Average age | 40.0 |
| Estimated audience size | 4,621,250 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 20% |
Worldwide distribution
of the worldwide Spain audience comes from Germany.
| Country | Share |
|---|---|
| United States | 13.9% |
| Spain | 13.7% |
| Mexico | 6.2% |
Geography
Where the Spain audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~1M | 1.20× | |
| 02 | Baden-Württemberg | ~700K | 1.12× | |
| 03 | Hamburg | ~100K | 1.10× | |
| 04 | Hessen | ~400K | 1.09× | |
| 05 | Rheinland-Pfalz | ~200K | 1.06× | |
| 06 | Niedersachsen | ~500K | 1.05× | |
| 07 | Bayern | ~800K | 1.02× | |
| 08 | Schleswig-Holstein | ~200K | 1.02× | |
| 09 | Berlin | ~200K | 1.00× | |
| 10 | Saarland | ~60K | 0.99× | |
| 11 | Bremen | ~40K | 0.98× | |
| 12 | Brandenburg | ~100K | 0.94× | |
| 13 | Sachsen | ~200K | 0.93× | |
| 14 | Mecklenburg-Vorpommern | ~80K | 0.89× | |
| 15 | Thüringen | ~100K | 0.85× | |
| 16 | Sachsen-Anhalt | ~90K | 0.79× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Spain audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Allgäu | Travel & Leisure | 3.35× | ||
| 02 | Country rap | Music & Radio | 3.27× | ||
| 03 | Greece | Travel & Leisure | 3.13× | ||
| 04 | Island | Travel & Leisure | 2.90× | ||
| 05 | Language education | Business & Career | 2.85× | ||
| 06 | Lodging | Travel & Leisure | 2.69× | ||
| 07 | Satire | Literature | 2.50× | ||
| 08 | MSN | News | 2.32× | ||
| 09 | High school | Business & Career | 2.13× | ||
| 10 | Google News | News | 2.10× | ||
| 11 | Swimsuit | Fashion & Accessoires | 2.04× | ||
| 12 | Biology | Health | 2.03× | ||
| 13 | La Liga | Sports | 1.93× | ||
| 14 | Shih Tzu | Pets & Animals | 1.93× | ||
| 15 | Netherlands | Travel & Leisure | 1.86× | ||
| 16 | French Bulldog | Pets & Animals | 1.80× | ||
| 17 | Labrador Retriever | Pets & Animals | 1.77× | ||
| 18 | Stuttgart | Travel & Leisure | 1.55× | ||
| 19 | Canada | Travel & Leisure | 1.53× | ||
| 20 | Tagesschau | Movies & TV | 1.51× |
Personality of the Spain audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.38× | |
| Need for Security | CONSERVATISM | 1.34× | |
| Quality Awareness | PREMIUM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.68× | |
| Creativity | OPEN | 0.86× | |
| Family Orientation | CONSERVATISM | 0.86× |
Frequently asked questions
How many fans does Spain have in Germany?
Spain has an estimated audience of 4,621,250 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Spain fans?
51.6% of Spain fans are female, 48.4% are male, with an average age of 40.0 years.
Which brands do Spain fans like most?
Spain fans show strongest brand affinity for Tagesschau (1.51×), Greece (3.13×), and Lodging (2.69×) over the country average.
Where do Spain fans live in Germany?
Spain fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~800K), and Baden-Württemberg (reach ~700K). These three regions account for the largest share of the active audience.
What other brands do Spain fans also like?
Beyond Spain itself, the audience over-indexes on Greece (3.13×), Lodging (2.69×), Satire (2.5×), and Allgäu (3.35×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
See Spain audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Spain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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