Spain Audience in Germany
Spain has an estimated audience of 4,621,250 people in Germany. 51.6% are female, 48.4% are male, average age 40.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Handmade Gifts, Kodi (software), Stradivarius, Weimar Republic.
The average Spain fan in Germany is 40.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Handmade Gifts, Kodi (software), with strongest over-indexing on Gil Ofarim (1.8× the country average). Demographically, the Spain audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Sports Activity, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Spain fans
| Metric | Value |
|---|---|
| Female | 51.6% |
| Male | 48.4% |
| Average age | 40.0 |
| Estimated audience size | 4,621,250 |
Audience persona
The typical Spain fan in Germany is balanced, around 40.0 years old, with strong Sports Activity tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,236,220 | 1.22× |
| Bayern | 774,364 | 1.04× |
| Baden-Württemberg | 730,851 | 1.16× |
| Niedersachsen | 484,822 | 1.08× |
| Hessen | 377,662 | 1.07× |
| Rheinland-Pfalz | 245,650 | 1.06× |
| Berlin | 213,673 | 1.03× |
| Sachsen | 209,076 | 0.92× |
| Schleswig-Holstein | 173,383 | 1.04× |
| Brandenburg | 133,560 | 0.93× |
| Hamburg | 119,071 | 1.14× |
| Thüringen | 94,292 | 0.8× |
| Sachsen-Anhalt | 89,954 | 0.75× |
| Mecklenburg-Vorpommern | 76,263 | 0.86× |
| Saarland | 53,232 | 0.94× |
| Bremen | 36,931 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 1.8× | Music & Radio |
| Handmade Gifts | 2.62× | Kids & Family |
| Kodi (software) | 3.02× | Technology & Electronics |
| Stradivarius | 1.61× | Shopping |
| Weimar Republic | 4.3× | Politics & Society |
| Israel | 1.54× | Travel & Leisure |
| Home Delivery | 2.12× | Food & Beverages |
| Snow White (Fables) | 1.69× | Literature |
| Esra Erol | 3.83× | Movies & TV |
| Information sensitivity | 3.37× | Technology & Electronics |
| Corfu (regional unit) | 1.95× | Travel & Leisure |
| Volvo V60 | 2.68× | Cars & Mobility |
| Figure painting (hobby) | 2.2× | Arts & Culture |
| Coworking | 2.03× | Business & Career |
| Superior Hiking Trail | 5.78× | Travel & Leisure |
| Medieval fantasy | 5.48× | Literature |
| Headhunters (film) | 2.34× | Movies & TV |
| Motion Picture Association of America | 3.57× | Movies & TV |
| New Era (Namibia) | 1.84× | News |
| Sinister (band) | 5.23× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.31 |
| Tradition | CONSERVATISM | 1.28 |
| Design Affinity | PREMIUM | 1.26 |
| Indulgence | JOY | 1.25 |
| Patriotism | CONSERVATISM | 1.22 |
| Travelling | THRILL | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.9% |
| Spain | 13.7% |
| Mexico | 6.2% |
See Spain audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
Frequently asked questions
How many fans does Spain have in Germany?
Spain has an estimated audience of 4,621,250 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Spain fans?
51.6% of Spain fans are female, 48.4% are male, with an average age of 40.0 years.
Which brands do Spain fans like most?
Spain fans show strongest brand affinity for Gil Ofarim (1.8×), Handmade Gifts (2.62×), and Kodi (software) (3.02×) over the country average.
Where do Spain fans live in Germany?
Spain fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,236,220), Bayern (reach 774,364), and Baden-Württemberg (reach 730,851). These three regions account for the largest share of the active audience.
What other brands do Spain fans also like?
Beyond Spain itself, the audience over-indexes on Handmade Gifts (2.62×), Kodi (software) (3.02×), Stradivarius (1.61×), and Weimar Republic (4.3×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Spain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.