Rascasse Audience Intelligence

High school Audience in Germany

A data profile of the people who buy, follow and care about High school in Germany — modelled from more than twelve digital signal sources. High school has an estimated audience of 5,225,313 people in Germany.

#31among Touchpoint in Germany#125in Business & Career

The average High school fan in Germany is 37.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Food and drink, Food, Germany, with strongest over-indexing on Food and drink (1.88× the country average).

Demographically, the High school audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Sustainability, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical High school fan in Germany is more female, around 37.4 years old, with strong Sustainability tendencies and a notable affinity for Food and drink.

Category: Business & Career · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the High school profile in Germany.

Audience size
5.2M
in Germany
Gender
66.5%♀
33.5% male
Age
37.4
average years
Country rank
#996
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of High school fans

66.5% are female, 33.5% are male, average age 37.4.

Fig. 02

Gender split

66.5%
Female
33.5%
Male
Demographic split for High school audience in Germany
MetricValue
Female66.5%
Male33.5%
Average age37.4
Estimated audience size5,225,313
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the High school audience in Germany
Age bracketShare%
16-1921%
20-2922%
30-3922%
40-4920%
50+15%
Fig. 04

Worldwide distribution

2.9%

of the worldwide High school audience comes from Germany.

Worldwide audience distribution share by country for High school
CountryShare
United States18.1%
Japan10.5%
Brazil5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the High school audience in Germany is strongest.

Fig. 05

Top regions by affinity

High school fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~200K1.23×
02Hamburg~100K1.20×
03Hessen~500K1.15×
04Rheinland-Pfalz~300K1.07×
05Berlin~300K1.07×
06Brandenburg~200K1.03×
07Bremen~40K1.00×
08Nordrhein-Westfalen~1M0.99×
09Niedersachsen~500K0.98×
10Bayern~800K0.94×
11Thüringen~100K0.94×
12Baden-Württemberg~700K0.92×
13Sachsen~200K0.92×
14Saarland~60K0.92×
15Mecklenburg-Vorpommern~90K0.90×
16Sachsen-Anhalt~100K0.86×
Fig. 06

Affinity by region

Affinity by region — High school, Germany
0.86×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the High school audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for High school audience
#·InterestCategoryAffinity×
01CHECK24Business & Career2.68×
02RossmannShopping2.50×
03HandicraftHome & Garden2.46×
04VeganismFood & Beverages2.21×
05LeisureTravel & Leisure2.08×
06CultureLiterature2.03×
07FoodFood & Beverages1.94×
08EuropeTravel & Leisure1.92×
09GermanyTravel & Leisure1.90×
10Food and drinkFood & Beverages1.88×
11PetsPets & Animals1.88×
12ReadingLiterature1.87×
13Consumer electronicsTechnology & Electronics1.83×
14ClothingFashion & Accessoires1.80×
15EntertainmentMovies & TV1.78×
16VehiclesCars & Mobility1.77×
17SportsSports1.75×
18Arts and musicArts & Culture1.73×
19Outdoor recreationSports1.72×
20Business and industryBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the High school audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by High school audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.97×
TraditionCONSERVATISM1.96×
Healthy LifestyleBALANCE1.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by High school audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL1.23×
ExtroversionTHRILL1.24×
PatriotismCONSERVATISM1.28×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does High school have in Germany?

High school has an estimated audience of 5,225,313 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of High school fans?

66.5% of High school fans are female, 33.5% are male, with an average age of 37.4 years.

03

Which brands do High school fans like most?

High school fans show strongest brand affinity for Food and drink (1.88×), Food (1.94×), and Germany (1.9×) over the country average.

04

Where do High school fans live in Germany?

High school fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~800K), and Baden-Württemberg (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do High school fans also like?

Beyond High school itself, the audience over-indexes on Food (1.94×), Germany (1.9×), Entertainment (1.78×), and Reading (1.87×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See High school audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for High school. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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