High school Audience in Germany
High school has an estimated audience of 5,225,313 people in Germany. 66.5% are female, 33.5% are male, average age 37.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Food and drink, Food, Germany, Entertainment, Reading.
The average High school fan in Germany is 37.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Food and drink, Food, Germany, with strongest over-indexing on Food and drink (1.88× the country average). Demographically, the High school audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Sustainability, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Touchpoint
Demographics of High school fans
| Metric | Value |
|---|---|
| Female | 66.5% |
| Male | 33.5% |
| Average age | 37.4 |
| Estimated audience size | 5,225,313 |
Audience persona
The typical High school fan in Germany is more female, around 37.4 years old, with strong Sustainability tendencies and a notable affinity for Food and drink.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,195,534 | 1.05× |
| Bayern | 795,913 | 0.95× |
| Baden-Württemberg | 676,249 | 0.95× |
| Niedersachsen | 503,806 | 0.99× |
| Hessen | 478,668 | 1.2× |
| Rheinland-Pfalz | 283,549 | 1.08× |
| Berlin | 259,650 | 1.11× |
| Schleswig-Holstein | 249,595 | 1.33× |
| Sachsen | 233,279 | 0.91× |
| Brandenburg | 167,149 | 1.03× |
| Thüringen | 120,755 | 0.91× |
| Hamburg | 114,158 | 0.97× |
| Sachsen-Anhalt | 112,306 | 0.83× |
| Mecklenburg-Vorpommern | 89,074 | 0.89× |
| Saarland | 53,373 | 0.83× |
| Bremen | 43,315 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Food and drink | 1.88× | Food & Beverages |
| Food | 1.94× | Food & Beverages |
| Germany | 1.9× | Travel & Leisure |
| Entertainment | 1.78× | Movies & TV |
| Reading | 1.87× | Literature |
| Arts and music | 1.73× | Arts & Culture |
| Consumer electronics | 1.83× | Technology & Electronics |
| Sports | 1.75× | Sports |
| Clothing | 1.8× | Fashion & Accessoires |
| Vehicles | 1.77× | Cars & Mobility |
| Outdoor recreation | 1.72× | Sports |
| Pets | 1.88× | Pets & Animals |
| Business and industry | 1.51× | Business & Career |
| Culture | 2.03× | Literature |
| Rossmann | 2.5× | Shopping |
| CHECK24 | 2.68× | Business & Career |
| Leisure | 2.08× | Travel & Leisure |
| Europe | 1.92× | Travel & Leisure |
| Handicraft | 2.46× | Home & Garden |
| Veganism | 2.21× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.61 |
| Indulgence | JOY | 1.47 |
| LGBTQ+ Identity | OPEN | 1.45 |
| DIY Mentality | THRILL | 1.43 |
| Sports Activity | POWER | 1.36 |
| Career Orientation | POWER | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.1% |
| Japan | 10.5% |
| Brazil | 5.6% |
See High school audiences in other countries
More Business & Career audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does High school have in Germany?
High school has an estimated audience of 5,225,313 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of High school fans?
66.5% of High school fans are female, 33.5% are male, with an average age of 37.4 years.
Which brands do High school fans like most?
High school fans show strongest brand affinity for Food and drink (1.88×), Food (1.94×), and Germany (1.9×) over the country average.
Where do High school fans live in Germany?
High school fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,195,534), Bayern (reach 795,913), and Baden-Württemberg (reach 676,249). These three regions account for the largest share of the active audience.
What other brands do High school fans also like?
Beyond High school itself, the audience over-indexes on Food (1.94×), Germany (1.9×), Entertainment (1.78×), and Reading (1.87×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for High school. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.