High school Audience in Brazil
High school has an estimated audience of 9,887,248 people in Brazil. 66.6% are female, 33.4% are male, average age 37.2. Top regions: São Paulo, Minas Gerais, Rio de Janeiro.
The average High school fan in Brazil is 37.2 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro. Demographically, the High school audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Mindfulness, Design Affinity.
Category: Business & Career · Type: Touchpoint
Demographics of High school fans
| Metric | Value |
|---|---|
| Female | 66.6% |
| Male | 33.4% |
| Average age | 37.2 |
| Estimated audience size | 9,887,248 |
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 2,560,391 | 0.99× |
| Minas Gerais | 910,209 | 0.89× |
| Rio de Janeiro | 874,303 | 0.94× |
| Bahia | 594,739 | 0.91× |
| Rio Grande do Sul | 535,183 | 0.92× |
| Paraná | 530,122 | 0.88× |
| Pernambuco | 499,240 | 1.1× |
| Santa Catarina | 439,625 | 0.97× |
| Ceará | 404,718 | 0.94× |
| Goiás | 340,800 | 0.9× |
| Pará | 326,191 | 1.01× |
| Maranhão | 272,875 | 1.1× |
| Paraíba | 268,340 | 1.35× |
| Espírito Santo | 224,366 | 1.09× |
| Amazonas | 179,551 | 1.05× |
| Rio Grande do Norte | 175,461 | 1.06× |
| Federal District | 172,718 | 1.05× |
| Alagoas | 160,810 | 1.12× |
| Mato Grosso | 156,988 | 0.85× |
| Mato Grosso do Sul | 142,534 | 0.99× |
| Piauí | 131,780 | 0.96× |
| Sergipe | 110,096 | 1.07× |
| Rondônia | 84,040 | 1.02× |
| Tocantins | 56,099 | 0.86× |
| Amapá | 35,860 | 1.02× |
| Roraima | 31,089 | 1.11× |
| Acre | 29,347 | 0.85× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.47 |
| Design Affinity | PREMIUM | 1.29 |
| Patriotism | CONSERVATISM | 1.23 |
| Creativity | OPEN | 1.21 |
| Sustainability | BALANCE | 1.19 |
| Healthy Lifestyle | BALANCE | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.1% |
| Japan | 10.5% |
| Brazil | 5.6% |
See High school audiences in other countries
More Business & Career audiences in Brazil
- Shopping malls (22,748,402)
- Gastronomy (20,249,256)
- Parties (20,131,099)
- Beauty salons (18,998,549)
- Supermarket (17,195,585)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for High school. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.