Rascasse Audience Intelligence

High school Audience in Brazil

A data profile of the people who buy, follow and care about High school in Brazil — modelled from more than twelve digital signal sources. High school has an estimated audience of 9,887,248 people in Brazil.

#18among Touchpoint in Brazil#86in Business & Career

The average High school fan in Brazil is 37.2 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Business & Career · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the High school profile in Brazil.

Audience size
9.9M
in Brazil
Gender
66.6%♀
33.4% male
Age
37.2
average years
Country rank
#566
Touchpoint in Brazil
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of High school fans

66.6% are female, 33.4% are male, average age 37.2.

Fig. 02

Gender split

66.6%
Female
33.4%
Male
Demographic split for High school audience in Brazil
MetricValue
Female66.6%
Male33.4%
Average age37.2
Estimated audience size9,887,248
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the High school audience in Brazil
Age bracketShare%
16-1920%
20-2925%
30-3922%
40-4918%
50+15%
Fig. 04

Worldwide distribution

5.6%

of the worldwide High school audience comes from Brazil.

Worldwide audience distribution share by country for High school
CountryShare
United States18.1%
Japan10.5%
Brazil5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the High school audience in Brazil is strongest.

Fig. 05

Top regions by affinity

High school fans by region: top regions in Brazil
#RegionReachAffinity×
01Paraíba~300K1.28×
02Pernambuco~500K1.09×
03Maranhão~300K1.09×
04Alagoas~200K1.08×
05Espírito Santo~200K1.07×
06Rio Grande do Norte~200K1.05×
07Amazonas~200K1.04×
08Federal District~200K1.04×
09Sergipe~100K1.04×
10Roraima~30K1.04×
11Pará~300K1.01×
12Rondônia~80K1.01×
13Amapá~40K1.01×
14São Paulo~2.5M0.99×
15Mato Grosso do Sul~100K0.99×
16Santa Catarina~400K0.97×
17Piauí~100K0.97×
18Rio de Janeiro~900K0.95×
19Acre~30K0.95×
20Ceará~400K0.94×
21Tocantins~60K0.93×
22Bahia~600K0.92×
23Rio Grande do Sul~500K0.92×
24Goiás~300K0.91×
25Minas Gerais~900K0.90×
26Paraná~500K0.89×
27Mato Grosso~200K0.88×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Brazil

See High school audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for High school. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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