A data profile of the people who buy, follow and care about High school in India — modelled from more than twelve digital signal sources. High school has an estimated audience of 6,617,552 people in India.
The average High school fan in India is 31.3 years old, more male, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, West Bengal, Bihar.
Top brand affinities include Bollywood movies, New Delhi, Staff Selection Commission, with strongest over-indexing on Bollywood movies (1.56× the country average).
Demographically, the High school audience skews more male with an average age of 31.3, and over-indexes on personality traits such as Career Orientation, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical High school fan in India is more male, around 31.3 years old, with strong Career Orientation tendencies and a notable affinity for Bollywood movies.
The key figures that characterise the High school profile in India.
31.4% are female, 68.6% are male, average age 31.3.
| Metric | Value |
|---|---|
| Female | 31.4% |
| Male | 68.6% |
| Average age | 31.3 |
| Estimated audience size | 6,617,552 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 37% | |
| 20-29 | 27% | |
| 30-39 | 17% | |
| 40-49 | 11% | |
| 50+ | 7% |
of the worldwide High school audience comes from India.
| Country | Share |
|---|---|
| United States | 18.1% |
| Japan | 10.5% |
| Brazil | 5.6% |
Where the High school audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bihar | ~300K | 2.49× | |
| 02 | West Bengal | ~400K | 1.77× | |
| 03 | Uttar Pradesh | ~500K | 1.42× | |
| 04 | Jharkhand | ~80K | 1.35× | |
| 05 | Odisha | ~100K | 1.34× | |
| 06 | Assam | ~90K | 1.30× | |
| 07 | Madhya Pradesh | ~200K | 1.23× | |
| 08 | Andhra Pradesh | ~100K | 1.23× | |
| 09 | Chhattisgarh | ~50K | 1.21× | |
| 10 | Nagaland | ~5K | 1.16× | |
| 11 | Uttarakhand | ~30K | 1.07× | |
| 12 | Mizoram | ~5K | 1.03× | |
| 13 | Tripura | ~9K | 0.99× | |
| 14 | Manipur | ~8K | 0.95× | |
| 15 | Arunachal Pradesh | ~4K | 0.93× | |
| 16 | Telangana | ~80K | 0.89× | |
| 17 | Gujarat | ~200K | 0.87× | |
| 18 | Karnataka | ~100K | 0.87× | |
| 19 | Goa | ~6K | 0.86× | |
| 20 | Sikkim | ~3K | 0.86× | |
| 21 | Meghalaya | ~5K | 0.77× | |
| 22 | Maharashtra | ~200K | 0.76× | |
| 23 | Haryana | ~60K | 0.74× | |
| 24 | Punjab (region) | ~60K | 0.68× | |
| 25 | Tamil Nadu | ~100K | 0.61× | |
| 26 | Rajasthan | ~90K | 0.61× | |
| 27 | Himachal Pradesh | ~20K | 0.61× | |
| 28 | Kerala | ~60K | 0.58× | |
| 29 | Jammu and Kashmir | ~20K | 0.54× |
The strongest cross-interests of the High school audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Europe | Travel & Leisure | 2.59× | ||
| 02 | Staff Selection Commission | Politics & Society | 2.46× | ||
| 03 | United States | Travel & Leisure | 2.35× | ||
| 04 | Master's degree | Business & Career | 1.91× | ||
| 05 | New Delhi | Travel & Leisure | 1.87× | ||
| 06 | English language | Politics & Society | 1.84× | ||
| 07 | Knowledge | Business & Career | 1.82× | ||
| 08 | Language | Business & Career | 1.81× | ||
| 09 | Music of Bollywood | Music & Radio | 1.74× | ||
| 10 | Job | Business & Career | 1.73× | ||
| 11 | Higher education | Business & Career | 1.66× | ||
| 12 | Science | Business & Career | 1.65× | ||
| 13 | School | Kids & Family | 1.64× | ||
| 14 | Option (finance) | Business & Career | 1.62× | ||
| 15 | Local news | News | 1.57× | ||
| 16 | Bollywood movies | Movies & TV | 1.56× | ||
| 17 | Pakistan | Travel & Leisure | 1.56× | ||
| 18 | Punjab, India | Travel & Leisure | 1.54× | ||
| 19 | Telugu language | Politics & Society | 1.51× | ||
| 20 | hotstar | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.30× | |
| Tradition | CONSERVATISM | 1.29× | |
| Healthy Lifestyle | BALANCE | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.88× | |
| Extroversion | THRILL | 0.89× | |
| Sustainability | BALANCE | 0.93× |
High school has an estimated audience of 6,617,552 people in India, concentrated in Uttar Pradesh and West Bengal.
31.4% of High school fans are female, 68.6% are male, with an average age of 31.3 years.
High school fans show strongest brand affinity for Bollywood movies (1.56×), New Delhi (1.87×), and Staff Selection Commission (2.46×) over the country average.
High school fans in India are most concentrated in Uttar Pradesh (reach ~500K), West Bengal (reach ~400K), and Bihar (reach ~300K). These three regions account for the largest share of the active audience.
Beyond High school itself, the audience over-indexes on New Delhi (1.87×), Staff Selection Commission (2.46×), Science (1.65×), and Knowledge (1.82×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for High school. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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