A data profile of the people who buy, follow and care about Punjab, India in India — modelled from more than twelve digital signal sources. Punjab, India has an estimated audience of 13,798,344 people in India.
Punjab, India has an estimated audience of 13,798,344 people in India. 28.3% are female, 71.7% are male, average age 29.9. Top brand affinities: Pakistan, Pakistan national cricket team, England cricket team, Master of Business Administration, Embroidery.
Top brand affinities include Pakistan, Pakistan national cricket team, England cricket team, with strongest over-indexing on Pakistan (1.71× the country average).
Demographically, the Punjab, India audience skews more male with an average age of 29.9, and over-indexes on personality traits such as Early Adopter Mentality, DIY Mentality.
The typical Punjab, India fan in India is more male, around 29.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Pakistan.
The key figures that characterise the Punjab, India profile in India.
28.3% are female, 71.7% are male, average age 29.9.
| Metric | Value |
|---|---|
| Female | 28.3% |
| Male | 71.7% |
| Average age | 29.9 |
| Estimated audience size | 13,798,344 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 42% | |
| 20-29 | 28% | |
| 30-39 | 14% | |
| 40-49 | 8% | |
| 50+ | 7% |
of the worldwide Punjab, India audience comes from India.
| Country | Share |
|---|---|
| India | 48.3% |
| Pakistan | 8.4% |
| United States | 5.4% |
The strongest cross-interests of the Punjab, India audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Crochet | Home & Garden | 2.39× | ||
| 02 | Sewing machine | Home & Garden | 2.22× | ||
| 03 | London | Travel & Leisure | 2.10× | ||
| 04 | Master of Business Administration | Business & Career | 1.93× | ||
| 05 | Canada | Travel & Leisure | 1.87× | ||
| 06 | Alia Bhatt | Movies & TV | 1.86× | ||
| 07 | England cricket team | Sports | 1.82× | ||
| 08 | BSE SENSEX | Business & Career | 1.81× | ||
| 09 | Embroidery | Home & Garden | 1.79× | ||
| 10 | Priyanka Chopra | Movies & TV | 1.77× | ||
| 11 | Pakistan national cricket team | Sports | 1.75× | ||
| 12 | Pakistan | Travel & Leisure | 1.71× | ||
| 13 | Big Bash League | Sports | 1.71× | ||
| 14 | Ranveer Singh | Movies & TV | 1.67× | ||
| 15 | Akshay Kumar | Movies & TV | 1.66× | ||
| 16 | Shah Rukh Khan | Movies & TV | 1.64× | ||
| 17 | Amitabh Bachchan | Movies & TV | 1.62× | ||
| 18 | Salman Khan | Movies & TV | 1.61× | ||
| 19 | Tata Motors | Cars & Mobility | 1.60× | ||
| 20 | Deepika Padukone | Movies & TV | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.37× | |
| DIY Mentality | THRILL | 1.31× | |
| Indulgence | JOY | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.73× | |
| Creativity | OPEN | 0.84× | |
| Price Sensitivity | PREMIUM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Punjab, India. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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