A data profile of the people who buy, follow and care about Shah Rukh Khan in India — modelled from more than twelve digital signal sources. Shah Rukh Khan has an estimated audience of 7,825,062 people in India.
The average Shah Rukh Khan fan in India is 28.6 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, West Bengal.
Top brand affinities include Indian Premier League, India national cricket team, Virat Kohli, with strongest over-indexing on Indian Premier League (1.76× the country average).
Demographically, the Shah Rukh Khan audience skews more male with an average age of 28.6, and over-indexes on personality traits such as Social Media Usage, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Shah Rukh Khan fan in India is more male, around 28.6 years old, with strong Social Media Usage tendencies and a notable affinity for Indian Premier League.
The key figures that characterise the Shah Rukh Khan profile in India.
32.8% are female, 67.2% are male, average age 28.6.
| Metric | Value |
|---|---|
| Female | 32.8% |
| Male | 67.2% |
| Average age | 28.6 |
| Estimated audience size | 7,825,062 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 46% | |
| 20-29 | 29% | |
| 30-39 | 13% | |
| 40-49 | 7% | |
| 50+ | 5% |
of the worldwide Shah Rukh Khan audience comes from India.
| Country | Share |
|---|---|
| India | 45.4% |
| United States | 9.5% |
| Indonesia | 4.0% |
Where the Shah Rukh Khan audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Bengal | ~400K | 1.54× | |
| 02 | Maharashtra | ~600K | 1.48× | |
| 03 | Arunachal Pradesh | ~7K | 1.41× | |
| 04 | Karnataka | ~300K | 1.36× | |
| 05 | Odisha | ~100K | 1.26× | |
| 06 | Assam | ~100K | 1.21× | |
| 07 | Goa | ~10K | 1.17× | |
| 08 | Kerala | ~100K | 1.16× | |
| 09 | Telangana | ~100K | 1.10× | |
| 10 | Gujarat | ~200K | 1.07× | |
| 11 | Jharkhand | ~70K | 1.03× | |
| 12 | Tripura | ~10K | 1.02× | |
| 13 | Uttar Pradesh | ~400K | 0.99× | |
| 14 | Uttarakhand | ~40K | 0.96× | |
| 15 | Rajasthan | ~200K | 0.95× | |
| 16 | Madhya Pradesh | ~100K | 0.95× | |
| 17 | Haryana | ~90K | 0.92× | |
| 18 | Bihar | ~100K | 0.90× | |
| 19 | Chhattisgarh | ~50K | 0.90× | |
| 20 | Punjab (region) | ~90K | 0.89× | |
| 21 | Manipur | ~9K | 0.89× | |
| 22 | Nagaland | ~5K | 0.87× | |
| 23 | Jammu and Kashmir | ~30K | 0.86× | |
| 24 | Tamil Nadu | ~100K | 0.78× | |
| 25 | Andhra Pradesh | ~80K | 0.78× | |
| 26 | Sikkim | ~3K | 0.77× | |
| 27 | Meghalaya | ~6K | 0.69× | |
| 28 | Himachal Pradesh | ~20K | 0.61× | |
| 29 | Mizoram | ~3K | 0.57× |
The strongest cross-interests of the Shah Rukh Khan audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tamil cinema | Movies & TV | 2.06× | ||
| 02 | Chennai | Travel & Leisure | 2.03× | ||
| 03 | Rohit Sharma | Sports | 2.03× | ||
| 04 | Option (finance) | Business & Career | 2.03× | ||
| 05 | Colors (TV channel) | Movies & TV | 2.02× | ||
| 06 | Card games | Games | 1.99× | ||
| 07 | Rajasthan Royals | Sports | 1.95× | ||
| 08 | Kolkata Knight Riders | Sports | 1.95× | ||
| 09 | Cricket World Cup | Sports | 1.95× | ||
| 10 | Royal Challengers Bangalore | Sports | 1.94× | ||
| 11 | Chennai Super Kings | Sports | 1.92× | ||
| 12 | Virat Kohli | Sports | 1.91× | ||
| 13 | India national cricket team | Sports | 1.88× | ||
| 14 | Indian Premier League | Sports | 1.76× | ||
| 15 | Cinema of India | Movies & TV | 1.74× | ||
| 16 | Tamil language | Politics & Society | 1.64× | ||
| 17 | New Delhi | Travel & Leisure | 1.63× | ||
| 18 | Celebrity | Movies & TV | 1.59× | ||
| 19 | Serial (podcast) | Music & Radio | 1.59× | ||
| 20 | Cricket | Sports | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.30× | |
| Career Orientation | POWER | 1.28× | |
| Risk Appetite | THRILL | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.73× | |
| Patriotism | CONSERVATISM | 0.77× | |
| Convenience Orientation | PREMIUM | 0.78× |
Shah Rukh Khan has an estimated audience of 7,825,062 people in India, concentrated in Maharashtra and Uttar Pradesh.
32.8% of Shah Rukh Khan fans are female, 67.2% are male, with an average age of 28.6 years.
Shah Rukh Khan fans show strongest brand affinity for Indian Premier League (1.76×), India national cricket team (1.88×), and Virat Kohli (1.91×) over the country average.
Shah Rukh Khan fans in India are most concentrated in Maharashtra (reach ~600K), Uttar Pradesh (reach ~400K), and West Bengal (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Shah Rukh Khan itself, the audience over-indexes on India national cricket team (1.88×), Virat Kohli (1.91×), Chennai Super Kings (1.92×), and Cinema of India (1.74×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Shah Rukh Khan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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