A data profile of the people who buy, follow and care about Chennai in India — modelled from more than twelve digital signal sources. Chennai has an estimated audience of 17,800,789 people in India.
The average Chennai fan in India is 30.2 years old, more male, and lives primarily in Tamil Nadu.
The audience is concentrated in Tamil Nadu, Maharashtra, Karnataka.
Top brand affinities include Indian Premier League, India national cricket team, Virat Kohli, with strongest over-indexing on Indian Premier League (1.66× the country average).
Demographically, the Chennai audience skews more male with an average age of 30.2, and over-indexes on personality traits such as Social Media Usage, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Chennai fan in India is more male, around 30.2 years old, with strong Social Media Usage tendencies and a notable affinity for Indian Premier League.
The key figures that characterise the Chennai profile in India.
31.7% are female, 68.3% are male, average age 30.2.
| Metric | Value |
|---|---|
| Female | 31.7% |
| Male | 68.3% |
| Average age | 30.2 |
| Estimated audience size | 17,800,789 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 41% | |
| 20-29 | 29% | |
| 30-39 | 15% | |
| 40-49 | 9% | |
| 50+ | 7% |
of the worldwide Chennai audience comes from India.
| Country | Share |
|---|---|
| India | 53.3% |
| United States | 8.7% |
| United Arab Emirates | 3.7% |
Where the Chennai audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tamil Nadu | ~4.5M | 10.84× | |
| 02 | Andhra Pradesh | ~500K | 2.33× | |
| 03 | Karnataka | ~500K | 1.24× | |
| 04 | Telangana | ~300K | 1.04× | |
| 05 | Kerala | ~300K | 1.00× | |
| 06 | Maharashtra | ~700K | 0.75× | |
| 07 | Haryana | ~200K | 0.66× | |
| 08 | Goa | ~10K | 0.65× | |
| 09 | Madhya Pradesh | ~200K | 0.62× | |
| 10 | Gujarat | ~300K | 0.61× | |
| 11 | Tripura | ~10K | 0.61× | |
| 12 | Nagaland | ~8K | 0.61× | |
| 13 | Odisha | ~100K | 0.59× | |
| 14 | Assam | ~100K | 0.59× | |
| 15 | Jharkhand | ~90K | 0.59× | |
| 16 | West Bengal | ~300K | 0.58× | |
| 17 | Sikkim | ~4K | 0.57× | |
| 18 | Chhattisgarh | ~60K | 0.55× | |
| 19 | Uttar Pradesh | ~500K | 0.53× | |
| 20 | Bihar | ~200K | 0.53× | |
| 21 | Mizoram | ~7K | 0.53× | |
| 22 | Arunachal Pradesh | ~6K | 0.52× | |
| 23 | Manipur | ~10K | 0.51× | |
| 24 | Meghalaya | ~10K | 0.51× | |
| 25 | Rajasthan | ~200K | 0.50× | |
| 26 | Punjab (region) | ~100K | 0.48× | |
| 27 | Uttarakhand | ~40K | 0.47× | |
| 28 | Himachal Pradesh | ~30K | 0.41× | |
| 29 | Jammu and Kashmir | ~30K | 0.35× |
The strongest cross-interests of the Chennai audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Actor Vijay | Movies & TV | 2.53× | ||
| 02 | Telugu language | Politics & Society | 2.12× | ||
| 03 | Pakistan national cricket team | Sports | 2.03× | ||
| 04 | STAR Sports | Movies & TV | 2.00× | ||
| 05 | Colors (TV channel) | Movies & TV | 1.96× | ||
| 06 | Card games | Games | 1.90× | ||
| 07 | Option (finance) | Business & Career | 1.88× | ||
| 08 | Tamil cinema | Movies & TV | 1.86× | ||
| 09 | Rajasthan Royals | Sports | 1.83× | ||
| 10 | Chennai Super Kings | Sports | 1.81× | ||
| 11 | Rohit Sharma | Sports | 1.79× | ||
| 12 | Kolkata Knight Riders | Sports | 1.78× | ||
| 13 | Tamil language | Politics & Society | 1.75× | ||
| 14 | India national cricket team | Sports | 1.70× | ||
| 15 | Virat Kohli | Sports | 1.68× | ||
| 16 | Cinema of India | Movies & TV | 1.68× | ||
| 17 | Indian Premier League | Sports | 1.66× | ||
| 18 | Celebrity | Movies & TV | 1.61× | ||
| 19 | Sari | Fashion & Accessoires | 1.57× | ||
| 20 | Mobile game | Games | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.31× | |
| Career Orientation | POWER | 1.28× | |
| Spirituality | BALANCE | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.72× | |
| Sustainability | BALANCE | 0.77× | |
| Patriotism | CONSERVATISM | 0.82× |
Chennai has an estimated audience of 17,800,789 people in India, concentrated in Tamil Nadu and Maharashtra.
31.7% of Chennai fans are female, 68.3% are male, with an average age of 30.2 years.
Chennai fans show strongest brand affinity for Indian Premier League (1.66×), India national cricket team (1.7×), and Virat Kohli (1.68×) over the country average.
Chennai fans in India are most concentrated in Tamil Nadu (reach ~4.5M), Maharashtra (reach ~700K), and Karnataka (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Chennai itself, the audience over-indexes on India national cricket team (1.7×), Virat Kohli (1.68×), Chennai Super Kings (1.81×), and Cinema of India (1.68×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Chennai. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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