Chennai Audience in United States

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Chennai has an estimated audience of 2,892,225 people in United States. 38.4% are female, 61.6% are male, average age 39.3. Top regions: California, Texas, New York. Top brand affinities: Cinema of India, Actor Vijay, Telangana, Telugu language, Dhanush.

The average Chennai fan in United States is 39.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Cinema of India, Actor Vijay, Telangana, with strongest over-indexing on Cinema of India (17.59× the country average). Demographically, the Chennai audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Chennai fans

Demographic split for Chennai audience in United States
MetricValue
Female38.4%
Male61.6%
Average age39.3
Estimated audience size2,892,225

Audience persona

The typical Chennai fan in United States is more male, around 39.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Cinema of India.

Top regions in United States

Top regions ranked by reach for Chennai in United States
RegionReachAffinity
California512,5371.61×
Texas350,3441.41×
New York261,1951.62×
Florida165,8950.85×
Illinois139,5941.45×
New Jersey139,0491.89×
Virginia127,0981.8×
Georgia116,6311.31×
North Carolina113,8521.31×
Pennsylvania112,9461.16×
Massachusetts110,6801.94×
Washington101,6871.75×
Michigan86,9721.15×
Ohio75,4690.85×
Arizona68,4211.16×
Maryland58,9021.18×
Colorado52,8141.16×
Minnesota46,1011.11×
Indiana42,9550.81×
Tennessee42,8830.74×
Connecticut40,8971.41×
Oregon39,8661.2×
Wisconsin38,1620.88×
Missouri38,0360.82×
South Carolina29,7340.68×
Kentucky24,7520.68×
Washington, District of Columbia23,1732.67×
Alabama22,5790.56×
Iowa21,4000.9×
Utah20,4680.79×
Louisiana19,2650.52×
Nevada18,5400.66×
Kansas18,1940.8×
Arkansas18,1580.76×
Oklahoma16,6140.52×
New Hampshire12,5901.1×
Rhode Island11,3511.23×
Nebraska10,8680.75×
New Mexico9,7650.67×
Hawaii9,1990.74×
Idaho8,8940.61×
Mississippi8,8600.37×
Delaware7,7910.98×
Maine7,6010.73×
West Virginia5,2870.39×
Vermont5,2701.04×
Montana4,0320.5×
Alaska3,0350.49×
South Dakota2,7360.41×
North Dakota2,7250.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chennai audience
BrandAffinityCategory
Cinema of India17.59×Movies & TV
Actor Vijay52.93×Movies & TV
Telangana33.14×Travel & Leisure
Telugu language20.5×Politics & Society
Dhanush53.66×Movies & TV
Tamil cinema17.92×Movies & TV
Vijay (actor)28.37×Movies & TV
Tamil language10.86×Politics & Society
Meme2.4×Internet & Social Media
Colors (TV channel)15.19×Movies & TV
Vijay Sethupathi42.97×Movies & TV
Samantha Ruth Prabhu27.07×Movies & TV
Coimbatore36.14×Travel & Leisure
CarGurus3.26×Cars & Mobility
General Motors3.33×Cars & Mobility
Chrysler5.19×Cars & Mobility
Bollywood movies3.92×Movies & TV
Zoom (TV channel)3.41×Technology & Electronics
Dump truck3.49×Cars & Mobility
Bob Ross8.35×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chennai audience
TraitClusterScore
Luxury OrientationPREMIUM2.84
Risk AppetiteTHRILL2.33
Quality AwarenessPREMIUM1.53
LGBTQ+ IdentityOPEN1.49
TravellingTHRILL1.45
Need for SecurityCONSERVATISM1.43

Worldwide distribution

Worldwide audience distribution share by country for Chennai
CountryShare
India53.3%
United States8.7%
United Arab Emirates3.7%

See Chennai audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Chennai have in United States?

Chennai has an estimated audience of 2,892,225 people in United States, concentrated in California and Texas.

What is the gender split and age of Chennai fans?

38.4% of Chennai fans are female, 61.6% are male, with an average age of 39.3 years.

Which brands do Chennai fans like most?

Chennai fans show strongest brand affinity for Cinema of India (17.59×), Actor Vijay (52.93×), and Telangana (33.14×) over the country average.

Where do Chennai fans live in United States?

Chennai fans in United States are most concentrated in California (reach 512,537), Texas (reach 350,344), and New York (reach 261,195). These three regions account for the largest share of the active audience.

What other brands do Chennai fans also like?

Beyond Chennai itself, the audience over-indexes on Actor Vijay (52.93×), Telangana (33.14×), Telugu language (20.5×), and Dhanush (53.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chennai. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.