Rascasse Audience Intelligence

Chennai Audience in United States

A data profile of the people who buy, follow and care about Chennai in United States — modelled from more than twelve digital signal sources. Chennai has an estimated audience of 2,892,225 people in United States.

#153among City in United States#784among POI in United States#848in Travel & Leisure

The average Chennai fan in United States is 39.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Actor Vijay, Cinema of India, Telangana, with strongest over-indexing on Actor Vijay (52.93× the country average).

Demographically, the Chennai audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Individualism, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chennai fan in United States is more male, around 39.3 years old, with strong Individualism tendencies and a notable affinity for Actor Vijay.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chennai profile in United States.

Audience size
2.9M
in United States
Gender
38.4%♀
61.6% male
Age
39.3
average years
Country rank
#10613
POI in United States
Fig. 01

Search interest · 12-month trend

+55%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chennai fans

38.4% are female, 61.6% are male, average age 39.3.

Fig. 02

Gender split

38.4%
Female
61.6%
Male
Demographic split for Chennai audience in United States
MetricValue
Female38.4%
Male61.6%
Average age39.3
Estimated audience size2,892,225
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Chennai audience in United States
Age bracketShare%
16-1921%
20-2919%
30-3920%
40-4919%
50+22%
Fig. 04

Worldwide distribution

8.7%

of the worldwide Chennai audience comes from United States.

Worldwide audience distribution share by country for Chennai
CountryShare
India53.3%
United States8.7%
United Arab Emirates3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chennai audience in United States is strongest.

Fig. 05

Top regions by affinity

Chennai fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K2.46×
02Washington~100K1.93×
03Massachusetts~100K1.91×
04New Jersey~100K1.84×
05California~600K1.77×
06Virginia~100K1.71×
07Florida~300K1.59×
08New York~200K1.50×
09Illinois~100K1.47×
10Connecticut~40K1.35×
11Texas~300K1.29×
12Pennsylvania~100K1.25×
13Georgia~100K1.24×
14North Carolina~100K1.20×
15Maryland~60K1.19×
16Oregon~40K1.17×
17New Hampshire~10K1.16×
18Rhode Island~10K1.11×
19Colorado~50K1.08×
20Michigan~80K1.05×
21Arizona~60K1.04×
22Minnesota~40K1.03×
23Vermont~5K1.00×
24Delaware~8K0.99×
25Arkansas~20K0.89×
26Iowa~20K0.88×
27Kansas~20K0.86×
28Wisconsin~40K0.83×
29Utah~20K0.82×
30Missouri~40K0.81×
31Hawaii~10K0.80×
32Indiana~40K0.79×
33Maine~8K0.79×
34Ohio~70K0.78×
35Alaska~5K0.78×
36Nebraska~10K0.76×
37Tennessee~40K0.75×
38Kentucky~30K0.75×
39Nevada~20K0.75×
40North Dakota~4K0.75×
41New Mexico~10K0.73×
42South Dakota~5K0.73×
43Montana~6K0.72×
44Idaho~10K0.70×
45South Carolina~30K0.69×
46West Virginia~9K0.66×
47Oklahoma~20K0.62×
48Louisiana~20K0.61×
49Alabama~20K0.60×
50Mississippi~10K0.59×
Fig. 06

Affinity by region

Affinity by region — Chennai, United States
0.59×1.00×2.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chennai audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chennai audience
#·InterestCategoryAffinity×
01DhanushMovies & TV53.66×
02Actor VijayMovies & TV52.93×
03Vijay SethupathiMovies & TV42.97×
04CoimbatoreTravel & Leisure36.14×
05TelanganaTravel & Leisure33.14×
06Vijay (actor)Movies & TV28.37×
07Samantha Ruth PrabhuMovies & TV27.07×
08Telugu languagePolitics & Society20.50×
09Tamil cinemaMovies & TV17.92×
10Cinema of IndiaMovies & TV17.59×
11Colors (TV channel)Movies & TV15.19×
12Tamil languagePolitics & Society10.86×
13Bob RossMovies & TV8.35×
14ChryslerCars & Mobility5.19×
15Bollywood moviesMovies & TV3.92×
16Dump truckCars & Mobility3.49×
17Zoom (TV channel)Technology & Electronics3.41×
18General MotorsCars & Mobility3.33×
19CarGurusCars & Mobility3.26×
20MemeInternet & Social Media2.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chennai audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chennai audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.77×
TravellingTHRILL1.71×
PatriotismCONSERVATISM1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chennai audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.86×
Urban LifestyleOPEN0.97×
Community OrientationOPEN0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chennai have in United States?

Chennai has an estimated audience of 2,892,225 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Chennai fans?

38.4% of Chennai fans are female, 61.6% are male, with an average age of 39.3 years.

03

Which brands do Chennai fans like most?

Chennai fans show strongest brand affinity for Actor Vijay (52.93×), Cinema of India (17.59×), and Telangana (33.14×) over the country average.

04

Where do Chennai fans live in United States?

Chennai fans in United States are most concentrated in California (reach ~600K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Chennai fans also like?

Beyond Chennai itself, the audience over-indexes on Cinema of India (17.59×), Telangana (33.14×), Telugu language (20.5×), and Dhanush (53.66×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Chennai audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chennai. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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