Rascasse Audience Intelligence

Chrysler Target Market in United States

A data profile of the people who buy, follow and care about Chrysler in United States — modelled from more than twelve digital signal sources. Chrysler has an estimated audience of 10,511,366 people in United States.

#22among Car manufacturer in United States#347among Brand in United States#136in Cars & Mobility

The average Chrysler fan in United States is 40.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include AutoZone, Automobiles, Freight transport, with strongest over-indexing on AutoZone (2.23× the country average).

Demographically, the Chrysler audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chrysler fan in United States is more male, around 40.9 years old, with strong Patriotism tendencies and a notable affinity for AutoZone.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chrysler profile in United States.

Audience size
10.5M
in United States
Gender
31.0%♀
69.0% male
Age
40.9
average years
Country rank
#3410
Brand in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Chrysler

31.0% are female, 69.0% are male, average age 40.9.

Fig. 02

Gender split

31.0%
Female
69.0%
Male
Demographic split for Chrysler audience in United States
MetricValue
Female31.0%
Male69.0%
Average age40.9
Estimated audience size10,511,366
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Chrysler audience in United States
Age bracketShare%
16-1918%
20-2917%
30-3919%
40-4921%
50+25%
Fig. 04

Worldwide distribution

51.8%

of the worldwide Chrysler audience comes from United States.

Worldwide audience distribution share by country for Chrysler
CountryShare
United States51.8%
Canada6.9%
Brazil4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chrysler audience in United States is strongest.

Fig. 05

Top regions by affinity

Chrysler customers by region in United States
#RegionReachAffinity×
01Michigan~600K2.22×
02Indiana~300K1.31×
03Iowa~100K1.20×
04Texas~1M1.19×
05Ohio~400K1.16×
06Illinois~400K1.13×
07North Dakota~20K1.12×
08Missouri~200K1.11×
09Florida~800K1.10×
10Wisconsin~200K1.10×
11South Dakota~30K1.10×
12Nebraska~60K1.09×
13Arizona~200K1.08×
14Georgia~300K1.07×
15Kansas~90K1.07×
16Tennessee~200K1.06×
17Minnesota~200K1.06×
18Oklahoma~100K1.06×
19Alabama~200K1.05×
20Arkansas~90K1.05×
21Kentucky~100K1.04×
22New Mexico~60K1.04×
23South Carolina~200K1.03×
24North Carolina~300K1.01×
25Louisiana~100K1.00×
26Nevada~100K0.99×
27Mississippi~90K0.99×
28Alaska~20K0.99×
29California~1M0.98×
30West Virginia~50K0.98×
31Virginia~200K0.97×
32Delaware~30K0.94×
33Pennsylvania~300K0.92×
34Washington~200K0.92×
35Maryland~200K0.91×
36Utah~90K0.91×
37New Hampshire~40K0.88×
38Oregon~100K0.87×
39New York~500K0.86×
40Colorado~100K0.86×
41Idaho~40K0.84×
42Hawaii~40K0.83×
43New Jersey~200K0.82×
44Maine~30K0.82×
45Connecticut~90K0.81×
46Montana~20K0.81×
47Massachusetts~200K0.76×
48Rhode Island~20K0.75×
49Vermont~10K0.75×
50Washington, District of Columbia~20K0.73×
Fig. 06

Affinity by region

Affinity by region — Chrysler, United States
0.73×1.00×2.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chrysler audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chrysler audience
#·InterestCategoryAffinity×
01DodgeCars & Mobility3.35×
02MachiningBusiness & Career2.87×
03BusCars & Mobility2.84×
04Used CarsCars & Mobility2.77×
05Commercial vehicleCars & Mobility2.51×
06Turkey huntingSports2.42×
07General MotorsCars & Mobility2.39×
08Fishing reelSports2.36×
09Freight transportCars & Mobility2.34×
10AutoZoneCars & Mobility2.23×
11Advance Auto PartsCars & Mobility2.17×
12Used carCars & Mobility2.10×
13O'Reilly Auto PartsCars & Mobility2.10×
14Hand toolHome & Garden1.87×
15WheelCars & Mobility1.86×
16RoadTravel & Leisure1.83×
17RVsCars & Mobility1.83×
18SUVsCars & Mobility1.81×
19Motor vehicleCars & Mobility1.76×
20AutomobilesCars & Mobility1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chrysler audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chrysler audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.48×
Need for SecurityCONSERVATISM1.20×
Career OrientationPOWER1.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chrysler audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.68×
Community OrientationOPEN0.79×
CreativityOPEN0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Chrysler's target market in United States?

Chrysler's target market in United States covers an estimated 10,511,366 people, concentrated in California and Texas.

02

What is the gender split and age of Chrysler customers?

31.0% of the Chrysler audience are female, 69.0% are male, with an average age of 40.9 years.

03

Which brands do Chrysler fans like most?

Chrysler fans show strongest brand affinity for AutoZone (2.23×), Automobiles (1.58×), and Freight transport (2.34×) over the country average.

04

Where do Chrysler fans live in United States?

Chrysler fans in United States are most concentrated in California (reach ~1M), Texas (reach ~1M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Chrysler fans also like?

Beyond Chrysler itself, the audience over-indexes on Automobiles (1.58×), Freight transport (2.34×), Bus (2.84×), and SUVs (1.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car manufacturer audiences in United States

Related rankings

See Chrysler audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chrysler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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