Chrysler Audience in United States

Chrysler logo

Chrysler has an estimated audience of 10,520,232 people in United States. 31.0% are female, 69.0% are male, average age 40.9. Top regions: California, Texas, Florida. Top brand affinities: AutoZone, Automobiles, Freight transport, Bus, SUVs.

The average Chrysler fan in United States is 40.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include AutoZone, Automobiles, Freight transport, with strongest over-indexing on AutoZone (2.23× the country average). Demographically, the Chrysler audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Extroversion, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

Demographics of Chrysler fans

Demographic split for Chrysler audience in United States
MetricValue
Female31.0%
Male69.0%
Average age40.9
Estimated audience size10,520,232

Audience persona

The typical Chrysler fan in United States is more male, around 40.9 years old, with strong Extroversion tendencies and a notable affinity for AutoZone.

Top regions in United States

Top regions ranked by reach for Chrysler in United States
RegionReachAffinity
California1,163,0851.01×
Texas1,079,9451.19×
Florida832,6981.17×
Michigan642,7402.34×
New York529,4170.9×
Illinois420,0961.2×
Ohio380,1671.17×
Georgia357,1131.1×
North Carolina331,9921.05×
Pennsylvania329,8210.93×
Indiana260,1411.35×
Virginia258,6651.01×
Arizona235,7631.1×
New Jersey227,7670.85×
Tennessee223,6141.06×
Washington204,3260.97×
Missouri193,5291.14×
Wisconsin179,5551.13×
South Carolina173,7321.1×
Maryland171,5770.95×
Massachusetts162,3650.78×
Minnesota159,1071.06×
Alabama151,8281.03×
Colorado148,2150.89×
Kentucky135,2191.03×
Louisiana131,2360.97×
Oklahoma121,3671.04×
Iowa107,6121.24×
Oregon107,2390.89×
Nevada100,2700.99×
Arkansas88,0421.02×
Kansas87,6281.06×
Utah86,0990.91×
Connecticut84,8430.8×
Mississippi80,6540.93×
Nebraska55,8291.06×
New Mexico51,3460.97×
West Virginia45,5200.93×
Idaho42,5180.81×
New Hampshire36,8260.89×
Hawaii34,9730.77×
Maine29,5170.78×
Delaware25,7670.89×
South Dakota24,4011×
Rhode Island23,4410.7×
Washington, District of Columbia23,0830.73×
North Dakota22,7031.05×
Montana21,2380.73×
Alaska19,7160.88×
Vermont12,3280.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chrysler audience
BrandAffinityCategory
AutoZone2.23×Cars & Mobility
Automobiles1.58×Cars & Mobility
Freight transport2.34×Cars & Mobility
Bus2.84×Cars & Mobility
SUVs1.81×Cars & Mobility
Motor vehicle1.76×Cars & Mobility
Used Cars2.77×Cars & Mobility
Used car2.1×Cars & Mobility
Commercial vehicle2.51×Cars & Mobility
Turkey hunting2.42×Sports
Wheel1.86×Cars & Mobility
General Motors2.39×Cars & Mobility
Fishing reel2.36×Sports
Road1.83×Travel & Leisure
Dodge3.35×Cars & Mobility
Hand tool1.87×Home & Garden
RVs1.83×Cars & Mobility
Machining2.87×Business & Career
Advance Auto Parts2.17×Cars & Mobility
CarGurus2.01×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chrysler audience
TraitClusterScore
ExtroversionTHRILL1.24
Need for SecurityCONSERVATISM1.19
Family OrientationCONSERVATISM1.18
Risk AppetiteTHRILL1.1
Early Adopter MentalityPOWER1.08
DIY MentalityTHRILL1.05

Worldwide distribution

Worldwide audience distribution share by country for Chrysler
CountryShare
United States53.8%
Canada7.2%
Brazil5.1%

See Chrysler audiences in other countries

More Car manufacturer audiences in United States

Frequently asked questions

How many fans does Chrysler have in United States?

Chrysler has an estimated audience of 10,520,232 people in United States, concentrated in California and Texas.

What is the gender split and age of Chrysler fans?

31.0% of Chrysler fans are female, 69.0% are male, with an average age of 40.9 years.

Which brands do Chrysler fans like most?

Chrysler fans show strongest brand affinity for AutoZone (2.23×), Automobiles (1.58×), and Freight transport (2.34×) over the country average.

Where do Chrysler fans live in United States?

Chrysler fans in United States are most concentrated in California (reach 1,163,085), Texas (reach 1,079,945), and Florida (reach 832,698). These three regions account for the largest share of the active audience.

What other brands do Chrysler fans also like?

Beyond Chrysler itself, the audience over-indexes on Automobiles (1.58×), Freight transport (2.34×), Bus (2.84×), and SUVs (1.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chrysler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.