Chrysler Audience in Germany
Chrysler has an estimated audience of 472,592 people in Germany. 25.0% are female, 75.0% are male, average age 38.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Range Rover (L405), Range Rover (L322), Jeep Grand Cherokee (WJ), Peugeot 408, Agribusiness.
The average Chrysler fan in Germany is 38.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Range Rover (L405), Range Rover (L322), Jeep Grand Cherokee (WJ), with strongest over-indexing on Range Rover (L405) (51.31× the country average). Demographically, the Chrysler audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer
Demographics of Chrysler fans
| Metric | Value |
|---|---|
| Female | 25.0% |
| Male | 75.0% |
| Average age | 38.9 |
| Estimated audience size | 472,592 |
Audience persona
The typical Chrysler fan in Germany is more male, around 38.9 years old, with strong Quality Awareness tendencies and a notable affinity for Range Rover (L405).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 115,159 | 1.11× |
| Bayern | 85,481 | 1.13× |
| Baden-Württemberg | 76,962 | 1.19× |
| Niedersachsen | 50,036 | 1.09× |
| Hessen | 43,123 | 1.2× |
| Rheinland-Pfalz | 23,255 | 0.98× |
| Sachsen | 22,050 | 0.95× |
| Berlin | 20,124 | 0.95× |
| Schleswig-Holstein | 16,326 | 0.96× |
| Brandenburg | 13,731 | 0.94× |
| Hamburg | 12,622 | 1.18× |
| Thüringen | 10,731 | 0.89× |
| Sachsen-Anhalt | 10,614 | 0.87× |
| Mecklenburg-Vorpommern | 7,577 | 0.84× |
| Saarland | 5,308 | 0.91× |
| Bremen | 3,237 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Range Rover (L405) | 51.31× | Cars & Mobility |
| Range Rover (L322) | 50.29× | Cars & Mobility |
| Jeep Grand Cherokee (WJ) | 59.11× | Cars & Mobility |
| Peugeot 408 | 39.94× | Cars & Mobility |
| Agribusiness | 7.35× | Politics & Society |
| Ford Mustang (fourth generation) | 14.91× | Cars & Mobility |
| Dodge Challenger | 12.71× | Cars & Mobility |
| Engine | 3.35× | Cars & Mobility |
| Used Cars | 4.04× | Cars & Mobility |
| TikTok | 1.83× | Internet & Social Media |
| City car | 4.45× | Cars & Mobility |
| Dodge | 11.33× | Cars & Mobility |
| Hyundai | 3.67× | Cars & Mobility |
| Automobile repair shop | 4.17× | Cars & Mobility |
| Ford Focus (third generation) | 12.04× | Cars & Mobility |
| Animal husbandry | 3.98× | Politics & Society |
| Tesla Motors | 3.47× | Cars & Mobility |
| Wir kaufen dein Auto | 4.74× | Cars & Mobility |
| Maltese (dog) | 3.25× | Pets & Animals |
| Driving | 3.02× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.74 |
| DIY Mentality | THRILL | 1.55 |
| Patriotism | CONSERVATISM | 1.4 |
| Luxury Orientation | PREMIUM | 1.33 |
| Pet Ownership | JOY | 1.3 |
| Risk Appetite | THRILL | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 53.8% |
| Canada | 7.2% |
| Brazil | 5.1% |
See Chrysler audiences in other countries
More Car manufacturer audiences in Germany
- Volkswagen (11,103,289)
- BMW (10,940,591)
- Škoda Auto (9,462,647)
- Audi (9,106,306)
- Mercedes-Benz (8,064,244)
Frequently asked questions
How many fans does Chrysler have in Germany?
Chrysler has an estimated audience of 472,592 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Chrysler fans?
25.0% of Chrysler fans are female, 75.0% are male, with an average age of 38.9 years.
Which brands do Chrysler fans like most?
Chrysler fans show strongest brand affinity for Range Rover (L405) (51.31×), Range Rover (L322) (50.29×), and Jeep Grand Cherokee (WJ) (59.11×) over the country average.
Where do Chrysler fans live in Germany?
Chrysler fans in Germany are most concentrated in Nordrhein-Westfalen (reach 115,159), Bayern (reach 85,481), and Baden-Württemberg (reach 76,962). These three regions account for the largest share of the active audience.
What other brands do Chrysler fans also like?
Beyond Chrysler itself, the audience over-indexes on Range Rover (L322) (50.29×), Jeep Grand Cherokee (WJ) (59.11×), Peugeot 408 (39.94×), and Agribusiness (7.35×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Chrysler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.