Rascasse Audience Intelligence

Chrysler Target Market in Germany

A data profile of the people who buy, follow and care about Chrysler in Germany — modelled from more than twelve digital signal sources. Chrysler has an estimated audience of 463,021 people in Germany.

#43among Car manufacturer in Germany#1628among Brand in Germany#569in Cars & Mobility

The average Chrysler fan in Germany is 38.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Range Rover (L405), Range Rover (L322), Jeep Grand Cherokee (WJ), with strongest over-indexing on Range Rover (L405) (51.31× the country average).

Demographically, the Chrysler audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Community Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Chrysler fan in Germany is more male, around 38.9 years old, with strong Community Orientation tendencies and a notable affinity for Range Rover (L405).

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chrysler profile in Germany.

Audience size
463K
in Germany
Gender
25.0%♀
75.0% male
Age
38.9
average years
Country rank
#12496
Brand in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Chrysler

25.0% are female, 75.0% are male, average age 38.9.

Fig. 02

Gender split

25.0%
Female
75.0%
Male
Demographic split for Chrysler audience in Germany
MetricValue
Female25.0%
Male75.0%
Average age38.9
Estimated audience size463,021
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Chrysler audience in Germany
Age bracketShare%
16-1923%
20-2918%
30-3917%
40-4921%
50+21%
Fig. 04

Worldwide distribution

2.3%

of the worldwide Chrysler audience comes from Germany.

Worldwide audience distribution share by country for Chrysler
CountryShare
United States51.8%
Canada6.9%
Brazil4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chrysler audience in Germany is strongest.

Fig. 05

Top regions by affinity

Chrysler customers by region in Germany
#RegionReachAffinity×
01Baden-Württemberg~70K1.16×
02Hamburg~10K1.16×
03Hessen~40K1.15×
04Bayern~80K1.09×
05Nordrhein-Westfalen~100K1.08×
06Niedersachsen~50K1.07×
07Rheinland-Pfalz~20K1.00×
08Sachsen~20K0.97×
09Schleswig-Holstein~20K0.97×
10Brandenburg~10K0.96×
11Saarland~6K0.96×
12Thüringen~10K0.93×
13Berlin~20K0.92×
14Mecklenburg-Vorpommern~8K0.90×
15Sachsen-Anhalt~10K0.89×
16Bremen~3K0.86×
Fig. 06

Affinity by region

Affinity by region — Chrysler, Germany
0.86×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chrysler audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chrysler audience
#·InterestCategoryAffinity×
01Jeep Grand Cherokee (WJ)Cars & Mobility59.11×
02Range Rover (L405)Cars & Mobility51.31×
03Range Rover (L322)Cars & Mobility50.29×
04Peugeot 408Cars & Mobility39.94×
05Ford Mustang (fourth generation)Cars & Mobility14.91×
06Dodge ChallengerCars & Mobility12.71×
07Ford Focus (third generation)Cars & Mobility12.04×
08DodgeCars & Mobility11.33×
09AgribusinessPolitics & Society7.35×
10Wir kaufen dein AutoCars & Mobility4.74×
11City carCars & Mobility4.45×
12Automobile repair shopCars & Mobility4.17×
13Used CarsCars & Mobility4.04×
14Animal husbandryPolitics & Society3.98×
15HyundaiCars & Mobility3.67×
16Tesla MotorsCars & Mobility3.47×
17EngineCars & Mobility3.35×
18Maltese (dog)Pets & Animals3.25×
19DrivingCars & Mobility3.02×
20TikTokInternet & Social Media1.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chrysler audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chrysler audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.43×
Career OrientationPOWER1.41×
Pet OwnershipJOY1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chrysler audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.75×
Quality AwarenessPREMIUM0.78×
SpiritualityBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Chrysler's target market in Germany?

Chrysler's target market in Germany covers an estimated 463,021 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Chrysler customers?

25.0% of the Chrysler audience are female, 75.0% are male, with an average age of 38.9 years.

03

Which brands do Chrysler fans like most?

Chrysler fans show strongest brand affinity for Range Rover (L405) (51.31×), Range Rover (L322) (50.29×), and Jeep Grand Cherokee (WJ) (59.11×) over the country average.

04

Where do Chrysler fans live in Germany?

Chrysler fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Chrysler fans also like?

Beyond Chrysler itself, the audience over-indexes on Range Rover (L322) (50.29×), Jeep Grand Cherokee (WJ) (59.11×), Peugeot 408 (39.94×), and Agribusiness (7.35×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car manufacturer audiences in Germany

See Chrysler audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Chrysler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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