Rascasse Audience Intelligence

Agribusiness Audience in Germany

A data profile of the people who buy, follow and care about Agribusiness in Germany — modelled from more than twelve digital signal sources. Agribusiness has an estimated audience of 2,591,461 people in Germany.

#1525among Topic in Germany#82in Politics & Society

The average Agribusiness fan in Germany is 36.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include John Deere, Husqvarna, Eni, with strongest over-indexing on John Deere (24.76× the country average).

Demographically, the Agribusiness audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Agribusiness fan in Germany is balanced, around 36.8 years old, with strong DIY Mentality tendencies and a notable affinity for John Deere.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Agribusiness profile in Germany.

Audience size
2.6M
in Germany
Gender
45.5%♀
54.5% male
Age
36.8
average years
Country rank
#2533
Topic in Germany
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Agribusiness fans

45.5% are female, 54.5% are male, average age 36.8.

Fig. 02

Gender split

45.5%
Female
54.5%
Male
Demographic split for Agribusiness audience in Germany
MetricValue
Female45.5%
Male54.5%
Average age36.8
Estimated audience size2,591,461
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Agribusiness audience in Germany
Age bracketShare%
16-1925%
20-2922%
30-3919%
40-4918%
50+16%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Agribusiness audience comes from Germany.

Worldwide audience distribution share by country for Agribusiness
CountryShare
Brazil21.2%
United States10.8%
Italy4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Agribusiness audience in Germany is strongest.

Fig. 05

Top regions by affinity

Agribusiness fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~300K1.31×
02Bremen~30K1.21×
03Saarland~40K1.14×
04Hessen~200K1.07×
05Schleswig-Holstein~100K1.07×
06Nordrhein-Westfalen~600K1.03×
07Hamburg~60K1.03×
08Thüringen~70K0.99×
09Bayern~400K0.98×
10Sachsen-Anhalt~70K0.98×
11Mecklenburg-Vorpommern~50K0.96×
12Rheinland-Pfalz~100K0.95×
13Brandenburg~70K0.88×
14Berlin~100K0.82×
15Sachsen~100K0.79×
16Baden-Württemberg~300K0.75×
Fig. 06

Affinity by region

Affinity by region — Agribusiness, Germany
0.75×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Agribusiness audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Agribusiness audience
#·InterestCategoryAffinity×
01EniCars & Mobility26.59×
02John DeereCars & Mobility24.76×
03Water purificationFood & Beverages17.82×
04Farming SimulatorGames14.91×
05HusqvarnaHome & Garden13.93×
06Specialty coffeeFood & Beverages7.53×
07FertilizerHome & Garden7.50×
08StihlHome & Garden6.72×
09Arc'teryxFashion & Accessoires6.16×
10WürthHome & Garden5.69×
11MakitaHome & Garden5.00×
12Combine harvesterBusiness & Career4.82×
13ForestryHome & Garden4.09×
14Organic farmingFood & Beverages3.79×
15Ornamental plantHome & Garden3.77×
16MotoGPSports3.44×
17ScootersCars & Mobility3.03×
18Do it yourself (DIY)Home & Garden1.90×
19Real estateBusiness & Career1.79×
20Personal financeBusiness & Career1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Agribusiness audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Agribusiness audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.81×
Quality AwarenessPREMIUM1.67×
PatriotismCONSERVATISM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Agribusiness audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.86×
Early Adopter MentalityPOWER0.91×
MindfulnessBALANCE0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Agribusiness have in Germany?

Agribusiness has an estimated audience of 2,591,461 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Agribusiness fans?

45.5% of Agribusiness fans are female, 54.5% are male, with an average age of 36.8 years.

03

Which brands do Agribusiness fans like most?

Agribusiness fans show strongest brand affinity for John Deere (24.76×), Husqvarna (13.93×), and Eni (26.59×) over the country average.

04

Where do Agribusiness fans live in Germany?

Agribusiness fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~400K), and Niedersachsen (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Agribusiness fans also like?

Beyond Agribusiness itself, the audience over-indexes on Husqvarna (13.93×), Eni (26.59×), Water purification (17.82×), and Organic farming (3.79×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Agribusiness audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Agribusiness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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