Agribusiness Audience in Germany
Agribusiness has an estimated audience of 2,591,461 people in Germany. 45.5% are female, 54.5% are male, average age 36.8. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: John Deere, Water purification, Husqvarna, Do it yourself (DIY), Organic farming.
The average Agribusiness fan in Germany is 36.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include John Deere, Water purification, Husqvarna, with strongest over-indexing on John Deere (10.28× the country average). Demographically, the Agribusiness audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as DIY Mentality, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Agribusiness fans
| Metric | Value |
|---|---|
| Female | 45.5% |
| Male | 54.5% |
| Average age | 36.8 |
| Estimated audience size | 2,591,461 |
Audience persona
The typical Agribusiness fan in Germany is balanced, around 36.8 years old, with strong DIY Mentality tendencies and a notable affinity for John Deere.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 585,265 | 1.03× |
| Bayern | 399,809 | 0.96× |
| Niedersachsen | 361,170 | 1.44× |
| Baden-Württemberg | 224,464 | 0.63× |
| Hessen | 224,447 | 1.14× |
| Rheinland-Pfalz | 121,839 | 0.94× |
| Schleswig-Holstein | 109,261 | 1.17× |
| Berlin | 85,238 | 0.74× |
| Hamburg | 66,243 | 1.13× |
| Thüringen | 64,792 | 0.98× |
| Sachsen-Anhalt | 58,431 | 0.87× |
| Sachsen | 57,374 | 0.45× |
| Brandenburg | 49,991 | 0.62× |
| Saarland | 43,228 | 1.36× |
| Mecklenburg-Vorpommern | 39,531 | 0.8× |
| Bremen | 38,565 | 1.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| John Deere | 10.28× | Cars & Mobility |
| Water purification | 13.27× | Food & Beverages |
| Husqvarna | 9.5× | Home & Garden |
| Do it yourself (DIY) | 2.28× | Home & Garden |
| Organic farming | 3.42× | Food & Beverages |
| Spiegel Online | 2.13× | News |
| Solar panel | 3.94× | Home & Garden |
| DeWalt | 6.77× | Home & Garden |
| Livemusic | 2.71× | Music & Radio |
| Motorcycle helmet | 3.93× | Cars & Mobility |
| Dairy | 4.14× | Food & Beverages |
| Forrest Gump | 7.71× | Movies & TV |
| Real estate | 1.75× | Business & Career |
| Taxicab | 5.3× | Cars & Mobility |
| Farming Simulator | 13.1× | Games |
| Arc'teryx | 5.92× | Fashion & Accessoires |
| IHF World Men's Handball Championship | 2.53× | Sports |
| Ornamental plant | 2.59× | Home & Garden |
| Renovation | 2.14× | Home & Garden |
| Dodge | 8.5× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.94 |
| Urban Lifestyle | OPEN | 1.41 |
| Luxury Orientation | PREMIUM | 1.32 |
| Indulgence | JOY | 1.23 |
| Travelling | THRILL | 1.23 |
| Sports Activity | POWER | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 21.2% |
| United States | 10.8% |
| Italy | 4.9% |
See Agribusiness audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Agribusiness have in Germany?
Agribusiness has an estimated audience of 2,591,461 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Agribusiness fans?
45.5% of Agribusiness fans are female, 54.5% are male, with an average age of 36.8 years.
Which brands do Agribusiness fans like most?
Agribusiness fans show strongest brand affinity for John Deere (10.28×), Water purification (13.27×), and Husqvarna (9.5×) over the country average.
Where do Agribusiness fans live in Germany?
Agribusiness fans in Germany are most concentrated in Nordrhein-Westfalen (reach 585,265), Bayern (reach 399,809), and Niedersachsen (reach 361,170). These three regions account for the largest share of the active audience.
What other brands do Agribusiness fans also like?
Beyond Agribusiness itself, the audience over-indexes on Water purification (13.27×), Husqvarna (9.5×), Do it yourself (DIY) (2.28×), and Organic farming (3.42×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Agribusiness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.