Rascasse Audience Intelligence

Agribusiness Audience in United States

A data profile of the people who buy, follow and care about Agribusiness in United States — modelled from more than twelve digital signal sources. Agribusiness has an estimated audience of 8,146,307 people in United States.

#2696among Topic in United States#268in Politics & Society

The average Agribusiness fan in United States is 40.4 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Google Drive, Livestock, Planet Fitness, with strongest over-indexing on Google Drive (3.7× the country average).

Demographically, the Agribusiness audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Agribusiness fan in United States is more male, around 40.4 years old, with strong Patriotism tendencies and a notable affinity for Google Drive.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Agribusiness profile in United States.

Audience size
8.1M
in United States
Gender
31.4%♀
68.6% male
Age
40.4
average years
Country rank
#4360
Topic in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Agribusiness fans

31.4% are female, 68.6% are male, average age 40.4.

Fig. 02

Gender split

31.4%
Female
68.6%
Male
Demographic split for Agribusiness audience in United States
MetricValue
Female31.4%
Male68.6%
Average age40.4
Estimated audience size8,146,307
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Agribusiness audience in United States
Age bracketShare%
16-1920%
20-2917%
30-3918%
40-4920%
50+25%
Fig. 04

Worldwide distribution

10.8%

of the worldwide Agribusiness audience comes from United States.

Worldwide audience distribution share by country for Agribusiness
CountryShare
Brazil21.2%
United States10.8%
Italy4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Agribusiness audience in United States is strongest.

Fig. 05

Top regions by affinity

Agribusiness fans by region: top regions in United States
#RegionReachAffinity×
01Texas~1.5M1.97×
02Nebraska~70K1.75×
03North Dakota~20K1.41×
04South Carolina~200K1.37×
05Georgia~300K1.33×
06Kentucky~100K1.28×
07Iowa~80K1.26×
08Washington, District of Columbia~30K1.19×
09Virginia~200K1.18×
10Mississippi~80K1.16×
11Kansas~70K1.15×
12Louisiana~100K1.14×
13North Carolina~300K1.13×
14Minnesota~100K1.11×
15Illinois~300K1.10×
16South Dakota~20K1.10×
17Indiana~200K1.09×
18Arkansas~70K1.08×
19West Virginia~40K1.08×
20Oklahoma~100K1.05×
21Washington~200K1.03×
22Florida~600K1.02×
23Missouri~100K1.02×
24Alabama~100K0.98×
25Delaware~20K0.98×
26Alaska~20K0.98×
27Vermont~10K0.98×
28Arizona~200K0.97×
29Tennessee~200K0.97×
30Wisconsin~100K0.95×
31Maryland~100K0.94×
32Hawaii~30K0.94×
33Oregon~90K0.93×
34Idaho~40K0.93×
35Montana~20K0.93×
36Utah~70K0.91×
37New Mexico~40K0.91×
38Colorado~100K0.89×
39Rhode Island~20K0.86×
40Maine~20K0.84×
41New Hampshire~30K0.83×
42California~700K0.82×
43Pennsylvania~200K0.81×
44Michigan~200K0.79×
45Nevada~60K0.77×
46Connecticut~60K0.75×
47Ohio~200K0.71×
48Massachusetts~100K0.70×
49New York~300K0.68×
50New Jersey~100K0.65×
Fig. 06

Affinity by region

Affinity by region — Agribusiness, United States
0.65×1.00×1.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Agribusiness audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Agribusiness audience
#·InterestCategoryAffinity×
01Eintracht FrankfurtSports20.00×
02ExcavatorCars & Mobility4.49×
03AnglingSports4.12×
04FertilizerHome & Garden3.95×
05Google DriveTechnology & Electronics3.70×
06Diesel engineCars & Mobility3.55×
07Lawn mowerHome & Garden3.19×
08Used CarsCars & Mobility2.88×
09Tractor Supply CompanyShopping2.62×
10Golf ChannelSports2.53×
11InnovationBusiness & Career2.39×
12LivestockPets & Animals2.38×
13MenardsHome & Garden2.35×
14Planet FitnessSports2.26×
15MilkFood & Beverages2.19×
16Bass guitarMusic & Radio2.10×
17AutoZoneCars & Mobility2.07×
18MeatFood & Beverages1.64×
19Quality of lifeHealth1.61×
20ShoesFashion & Accessoires1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Agribusiness audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Agribusiness audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.97×
Career OrientationPOWER1.71×
DIY MentalityTHRILL1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Agribusiness audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.82×
Early Adopter MentalityPOWER0.91×
CreativityOPEN0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Agribusiness have in United States?

Agribusiness has an estimated audience of 8,146,307 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Agribusiness fans?

31.4% of Agribusiness fans are female, 68.6% are male, with an average age of 40.4 years.

03

Which brands do Agribusiness fans like most?

Agribusiness fans show strongest brand affinity for Google Drive (3.7×), Livestock (2.38×), and Planet Fitness (2.26×) over the country average.

04

Where do Agribusiness fans live in United States?

Agribusiness fans in United States are most concentrated in Texas (reach ~1.5M), California (reach ~700K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Agribusiness fans also like?

Beyond Agribusiness itself, the audience over-indexes on Livestock (2.38×), Planet Fitness (2.26×), Shoes (1.58×), and AutoZone (2.07×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Agribusiness audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Agribusiness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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