A data profile of the people who buy, follow and care about Agribusiness in Italy — modelled from more than twelve digital signal sources. Agribusiness has an estimated audience of 3,724,955 people in Italy.
The average Agribusiness fan in Italy is 44.1 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Plug-in hybrid, Fertilizer, Organic farming, with strongest over-indexing on Plug-in hybrid (4.72× the country average).
Demographically, the Agribusiness audience skews more male with an average age of 44.1, and over-indexes on personality traits such as DIY Mentality, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Agribusiness fan in Italy is more male, around 44.1 years old, with strong DIY Mentality tendencies and a notable affinity for Plug-in hybrid.
The key figures that characterise the Agribusiness profile in Italy.
37.8% are female, 62.2% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 37.8% |
| Male | 62.2% |
| Average age | 44.1 |
| Estimated audience size | 3,724,955 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide Agribusiness audience comes from Italy.
| Country | Share |
|---|---|
| Brazil | 21.2% |
| United States | 10.8% |
| Italy | 4.9% |
Where the Agribusiness audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Aosta Valley | ~10K | 1.44× | |
| 02 | Tuscany | ~300K | 1.33× | |
| 03 | Molise | ~20K | 1.25× | |
| 04 | Basilicata | ~30K | 1.02× | |
| 05 | Emilia-Romagna | ~300K | 0.99× | |
| 06 | Abruzzo | ~80K | 0.98× | |
| 07 | Umbria | ~60K | 0.96× | |
| 08 | Puglia | ~200K | 0.95× | |
| 09 | Trentino-Alto Adige/Südtirol | ~70K | 0.94× | |
| 10 | Calabria | ~100K | 0.93× | |
| 11 | Friuli-Venezia Giulia | ~70K | 0.93× | |
| 12 | Sardinia | ~90K | 0.90× | |
| 13 | Marche | ~80K | 0.89× | |
| 14 | Sicilia | ~300K | 0.88× | |
| 15 | Veneto | ~300K | 0.88× | |
| 16 | Liguria | ~90K | 0.88× | |
| 17 | Lombardy | ~600K | 0.86× | |
| 18 | Campania | ~400K | 0.86× | |
| 19 | Lazio | ~400K | 0.81× | |
| 20 | Piedmont | ~200K | 0.80× |
The strongest cross-interests of the Agribusiness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Farming Simulator | Games | 13.75× | ||
| 02 | Husqvarna | Home & Garden | 10.00× | ||
| 03 | Fertilizer | Home & Garden | 8.67× | ||
| 04 | String trimmer | Home & Garden | 8.60× | ||
| 05 | Stihl | Home & Garden | 6.53× | ||
| 06 | Toyota Hilux | Cars & Mobility | 6.45× | ||
| 07 | Lawn mower | Home & Garden | 6.37× | ||
| 08 | Car wash | Cars & Mobility | 4.81× | ||
| 09 | Plug-in hybrid | Cars & Mobility | 4.72× | ||
| 10 | Pet adoption | Pets & Animals | 4.15× | ||
| 11 | Real estate investing | Business & Career | 3.66× | ||
| 12 | Air conditioning | Technology & Electronics | 3.21× | ||
| 13 | Organic farming | Food & Beverages | 3.00× | ||
| 14 | HVAC | Home & Garden | 2.72× | ||
| 15 | Wood carving | Home & Garden | 2.66× | ||
| 16 | Motorcycle accessories | Cars & Mobility | 2.26× | ||
| 17 | Sustainable energy | Home & Garden | 2.14× | ||
| 18 | Renewable energy | Business & Career | 2.08× | ||
| 19 | Innovation | Business & Career | 1.79× | ||
| 20 | Subito.it | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.73× | |
| Sustainability | BALANCE | 1.54× | |
| Risk Appetite | THRILL | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.72× | |
| Creativity | OPEN | 0.77× | |
| Extroversion | THRILL | 0.79× |
Agribusiness has an estimated audience of 3,724,955 people in Italy, concentrated in Lombardy and Lazio.
37.8% of Agribusiness fans are female, 62.2% are male, with an average age of 44.1 years.
Agribusiness fans show strongest brand affinity for Plug-in hybrid (4.72×), Fertilizer (8.67×), and Organic farming (3×) over the country average.
Agribusiness fans in Italy are most concentrated in Lombardy (reach ~600K), Lazio (reach ~400K), and Campania (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Agribusiness itself, the audience over-indexes on Fertilizer (8.67×), Organic farming (3×), Lawn mower (6.37×), and Car wash (4.81×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Agribusiness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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