A data profile of the people who buy, follow and care about Agribusiness in India — modelled from more than twelve digital signal sources. Agribusiness has an estimated audience of 3,387,115 people in India.
Agribusiness has an estimated audience of 3,387,115 people in India. 15.9% are female, 84.1% are male, average age 32.8. Top brand affinities: Max Verstappen, Fertilizer, Innovation, Pesticide, Organic farming.
Top brand affinities include Max Verstappen, Fertilizer, Innovation, with strongest over-indexing on Max Verstappen (6.1× the country average).
Demographically, the Agribusiness audience skews more male with an average age of 32.8, and over-indexes on personality traits such as Sustainability, Indulgence.
The typical Agribusiness fan in India is more male, around 32.8 years old, with strong Sustainability tendencies and a notable affinity for Max Verstappen.
The key figures that characterise the Agribusiness profile in India.
15.9% are female, 84.1% are male, average age 32.8.
| Metric | Value |
|---|---|
| Female | 15.9% |
| Male | 84.1% |
| Average age | 32.8 |
| Estimated audience size | 3,387,115 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 28% | |
| 30-39 | 18% | |
| 40-49 | 12% | |
| 50+ | 10% |
of the worldwide Agribusiness audience comes from India.
| Country | Share |
|---|---|
| Brazil | 21.2% |
| United States | 10.8% |
| Italy | 4.9% |
The strongest cross-interests of the Agribusiness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Max Verstappen | Sports | 6.10× | ||
| 02 | John Deere | Cars & Mobility | 5.73× | ||
| 03 | Fertilizer | Home & Garden | 5.32× | ||
| 04 | Home insurance | Business & Career | 5.10× | ||
| 05 | Urban agriculture | Business & Career | 4.95× | ||
| 06 | Pesticide | Home & Garden | 4.65× | ||
| 07 | Horticulture | Home & Garden | 4.63× | ||
| 08 | Sustainable energy | Home & Garden | 4.30× | ||
| 09 | Renewable energy | Business & Career | 3.46× | ||
| 10 | Sweepstakes | Games | 3.40× | ||
| 11 | Organic farming | Food & Beverages | 2.81× | ||
| 12 | NASDAQ | Business & Career | 2.79× | ||
| 13 | Innovation | Business & Career | 2.72× | ||
| 14 | Political science | Business & Career | 2.42× | ||
| 15 | Passive income | Business & Career | 2.34× | ||
| 16 | Virtual private network | Technology & Electronics | 2.02× | ||
| 17 | Nonprofit organization | Politics & Society | 1.81× | ||
| 18 | Milk | Food & Beverages | 1.74× | ||
| 19 | Psychology | Business & Career | 1.56× | ||
| 20 | Vegetable | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 2.16× | |
| Indulgence | JOY | 2.16× | |
| Convenience Orientation | PREMIUM | 1.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.52× | |
| Creativity | OPEN | 0.71× | |
| Social Media Usage | JOY | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Agribusiness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.