A data profile of the people who buy, follow and care about Passive income in India — modelled from more than twelve digital signal sources. Passive income has an estimated audience of 6,274,445 people in India.
The average Passive income fan in India is 36.3 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Tamil Nadu.
Top brand affinities include Swing trading, Stock market index, Stockbroker, with strongest over-indexing on Swing trading (10.86× the country average).
Demographically, the Passive income audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Risk Appetite, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Passive income fan in India is more male, around 36.3 years old, with strong Risk Appetite tendencies and a notable affinity for Swing trading.
The key figures that characterise the Passive income profile in India.
19.2% are female, 80.8% are male, average age 36.3.
| Metric | Value |
|---|---|
| Female | 19.2% |
| Male | 80.8% |
| Average age | 36.3 |
| Estimated audience size | 6,274,445 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 32% | |
| 30-39 | 25% | |
| 40-49 | 17% | |
| 50+ | 10% |
of the worldwide Passive income audience comes from India.
| Country | Share |
|---|---|
| United States | 16.5% |
| India | 12.1% |
| Taiwan | 5.2% |
Where the Passive income audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tamil Nadu | ~200K | 1.64× | |
| 02 | Karnataka | ~200K | 1.35× | |
| 03 | Telangana | ~100K | 1.28× | |
| 04 | Maharashtra | ~400K | 1.18× | |
| 05 | Andhra Pradesh | ~90K | 1.18× | |
| 06 | Goa | ~7K | 1.09× | |
| 07 | Tripura | ~9K | 1.05× | |
| 08 | Chhattisgarh | ~40K | 1.03× | |
| 09 | Manipur | ~8K | 1.02× | |
| 10 | Meghalaya | ~7K | 1.02× | |
| 11 | Sikkim | ~3K | 1.02× | |
| 12 | West Bengal | ~200K | 1.01× | |
| 13 | Nagaland | ~4K | 1.00× | |
| 14 | Haryana | ~80K | 0.99× | |
| 15 | Arunachal Pradesh | ~4K | 0.99× | |
| 16 | Jharkhand | ~50K | 0.98× | |
| 17 | Uttarakhand | ~30K | 0.97× | |
| 18 | Mizoram | ~4K | 0.96× | |
| 19 | Assam | ~60K | 0.95× | |
| 20 | Gujarat | ~200K | 0.93× | |
| 21 | Punjab (region) | ~80K | 0.93× | |
| 22 | Odisha | ~60K | 0.91× | |
| 23 | Madhya Pradesh | ~100K | 0.90× | |
| 24 | Himachal Pradesh | ~20K | 0.88× | |
| 25 | Jammu and Kashmir | ~20K | 0.82× | |
| 26 | Uttar Pradesh | ~200K | 0.81× | |
| 27 | Kerala | ~80K | 0.81× | |
| 28 | Rajasthan | ~100K | 0.79× | |
| 29 | Bihar | ~80K | 0.70× |
The strongest cross-interests of the Passive income audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Swing trading | Business & Career | 10.86× | ||
| 02 | Algorithmic trading | Business & Career | 8.07× | ||
| 03 | Stock market index | Business & Career | 7.44× | ||
| 04 | Stockbroker | Business & Career | 7.33× | ||
| 05 | Technical analysis | Business & Career | 7.17× | ||
| 06 | Market trend | Business & Career | 7.16× | ||
| 07 | Investment strategy | Business & Career | 6.10× | ||
| 08 | Forex signal | Business & Career | 5.82× | ||
| 09 | Income | Business & Career | 5.77× | ||
| 10 | Business opportunity | Business & Career | 5.18× | ||
| 11 | Day trading | Business & Career | 5.16× | ||
| 12 | Return on investment | Business & Career | 4.93× | ||
| 13 | Trading strategy | Business & Career | 4.64× | ||
| 14 | Financial plan | Movies & TV | 4.58× | ||
| 15 | Stock exchange | Business & Career | 4.40× | ||
| 16 | Investment management | Business & Career | 4.24× | ||
| 17 | Financial market | Business & Career | 4.07× | ||
| 18 | Wealth management | Business & Career | 3.87× | ||
| 19 | Option (finance) | Business & Career | 3.62× | ||
| 20 | TradingView | Business & Career | 3.06× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 2.76× | |
| Career Orientation | POWER | 2.13× | |
| Quality Awareness | PREMIUM | 1.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.94× | |
| Patriotism | CONSERVATISM | 1.00× | |
| Tradition | CONSERVATISM | 1.04× |
Passive income has an estimated audience of 6,274,445 people in India, concentrated in Maharashtra and Uttar Pradesh.
19.2% of Passive income fans are female, 80.8% are male, with an average age of 36.3 years.
Passive income fans show strongest brand affinity for Swing trading (10.86×), Stock market index (7.44×), and Stockbroker (7.33×) over the country average.
Passive income fans in India are most concentrated in Maharashtra (reach ~400K), Uttar Pradesh (reach ~200K), and Tamil Nadu (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Passive income itself, the audience over-indexes on Stock market index (7.44×), Stockbroker (7.33×), Algorithmic trading (8.07×), and Market trend (7.16×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Passive income. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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