A data profile of the people who buy, follow and care about Financial market in India — modelled from more than twelve digital signal sources. Financial market has an estimated audience of 12,671,983 people in India.
Financial market has an estimated audience of 12,671,983 people in India. 24.4% are female, 75.6% are male, average age 31.5. Top brand affinities: Sports betting, Lottery, Forex Online Trading, Indian Premier League, India national cricket team.
Top brand affinities include Sports betting, Lottery, Forex Online Trading, with strongest over-indexing on Sports betting (7.86× the country average).
Demographically, the Financial market audience skews more male with an average age of 31.5, and over-indexes on personality traits such as Risk Appetite, Career Orientation.
The typical Financial market fan in India is more male, around 31.5 years old, with strong Risk Appetite tendencies and a notable affinity for Sports betting.
The key figures that characterise the Financial market profile in India.
24.4% are female, 75.6% are male, average age 31.5.
| Metric | Value |
|---|---|
| Female | 24.4% |
| Male | 75.6% |
| Average age | 31.5 |
| Estimated audience size | 12,671,983 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 32% | |
| 30-39 | 17% | |
| 40-49 | 10% | |
| 50+ | 7% |
of the worldwide Financial market audience comes from India.
| Country | Share |
|---|---|
| United States | 14.9% |
| India | 11.0% |
| Brazil | 6.7% |
The strongest cross-interests of the Financial market audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Forex Online Trading | Business & Career | 10.06× | ||
| 02 | Derivative (finance) | Business & Career | 9.04× | ||
| 03 | Commodity market | Business & Career | 8.29× | ||
| 04 | Day trader | Business & Career | 8.15× | ||
| 05 | Sports betting | Games | 7.86× | ||
| 06 | Futures exchange | Business & Career | 7.47× | ||
| 07 | Lottery | Games | 6.59× | ||
| 08 | Real property | Home & Garden | 4.54× | ||
| 09 | Passive income | Business & Career | 4.07× | ||
| 10 | Asset management | Business & Career | 3.77× | ||
| 11 | Stock market | Business & Career | 3.38× | ||
| 12 | Strategy games | Games | 2.73× | ||
| 13 | Pakistan national cricket team | Sports | 2.20× | ||
| 14 | Investment banking | Business & Career | 1.80× | ||
| 15 | Rohit Sharma | Sports | 1.77× | ||
| 16 | Kolkata Knight Riders | Sports | 1.74× | ||
| 17 | India national cricket team | Sports | 1.67× | ||
| 18 | Chennai Super Kings | Sports | 1.67× | ||
| 19 | Virat Kohli | Sports | 1.65× | ||
| 20 | Indian Premier League | Sports | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 2.23× | |
| Career Orientation | POWER | 1.73× | |
| Quality Awareness | PREMIUM | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.57× | |
| Price Sensitivity | PREMIUM | 0.63× | |
| Tradition | CONSERVATISM | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Financial market. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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