A data profile of the people who buy, follow and care about Financial market in Brazil — modelled from more than twelve digital signal sources. Financial market has an estimated audience of 7,741,435 people in Brazil.
Financial market has an estimated audience of 7,741,435 people in Brazil. 48.9% are female, 51.1% are male, average age 44.0. Top brand affinities: Stock market, Real property, Mobile banking, Innovation, Telegram.
Top brand affinities include Stock market, Real property, Mobile banking, with strongest over-indexing on Stock market (4.45× the country average).
Demographically, the Financial market audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Career Orientation, Travelling.
The typical Financial market fan in Brazil is balanced, around 44.0 years old, with strong Career Orientation tendencies and a notable affinity for Stock market.
The key figures that characterise the Financial market profile in Brazil.
48.9% are female, 51.1% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 44.0 |
| Estimated audience size | 7,741,435 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Financial market audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 14.9% |
| India | 11.0% |
| Brazil | 6.7% |
The strongest cross-interests of the Financial market audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Asset management | Business & Career | 4.48× | ||
| 02 | Stock market | Business & Career | 4.45× | ||
| 03 | Mobile banking | Business & Career | 3.79× | ||
| 04 | Bitcoin | Business & Career | 3.53× | ||
| 05 | Mobile payment | Business & Career | 2.54× | ||
| 06 | Retail banking | Business & Career | 2.48× | ||
| 07 | Sports betting | Games | 2.44× | ||
| 08 | Real property | Home & Garden | 2.42× | ||
| 09 | Mortgage loans | Business & Career | 2.26× | ||
| 10 | Life insurance | Business & Career | 2.18× | ||
| 11 | Sweepstakes | Games | 2.08× | ||
| 12 | Online banking | Business & Career | 1.85× | ||
| 13 | Innovation | Business & Career | 1.84× | ||
| 14 | True Detective | Movies & TV | 1.70× | ||
| 15 | Telegram | Internet & Social Media | 1.66× | ||
| 16 | Betfair | Games | 1.64× | ||
| 17 | GitHub | Internet & Social Media | 1.57× | ||
| 18 | MSN | News | 1.53× | ||
| 19 | JusBrasil | Internet & Social Media | 1.51× | ||
| 20 | Business class | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.02× | |
| Travelling | THRILL | 1.66× | |
| Quality Awareness | PREMIUM | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.68× | |
| Tradition | CONSERVATISM | 0.74× | |
| Extroversion | THRILL | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Financial market. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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