Financial market Audience in Germany
Financial market has an estimated audience of 2,742,905 people in Germany. 43.0% are female, 57.0% are male, average age 38.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Stock market, Mortgage calculator, Day trader, Money management, Tagesschau.
The average Financial market fan in Germany is 38.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Stock market, Mortgage calculator, Day trader, with strongest over-indexing on Stock market (15.43× the country average). Demographically, the Financial market audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Risk Appetite, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Financial market fans
| Metric | Value |
|---|---|
| Female | 43.0% |
| Male | 57.0% |
| Average age | 38.3 |
| Estimated audience size | 2,742,905 |
Audience persona
The typical Financial market fan in Germany is more male, around 38.3 years old, with strong Risk Appetite tendencies and a notable affinity for Stock market.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 652,503 | 1.09× |
| Bayern | 586,565 | 1.33× |
| Baden-Württemberg | 489,832 | 1.31× |
| Hessen | 298,751 | 1.43× |
| Niedersachsen | 279,909 | 1.05× |
| Rheinland-Pfalz | 147,034 | 1.07× |
| Berlin | 135,909 | 1.11× |
| Schleswig-Holstein | 90,043 | 0.91× |
| Hamburg | 80,290 | 1.3× |
| Brandenburg | 74,542 | 0.88× |
| Sachsen | 67,616 | 0.5× |
| Sachsen-Anhalt | 54,148 | 0.76× |
| Thüringen | 53,295 | 0.76× |
| Mecklenburg-Vorpommern | 35,017 | 0.67× |
| Saarland | 26,456 | 0.79× |
| Bremen | 24,596 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stock market | 15.43× | Business & Career |
| Mortgage calculator | 9.57× | Home & Garden |
| Day trader | 25.74× | Business & Career |
| Money management | 17.62× | Business & Career |
| Tagesschau | 2.35× | Movies & TV |
| Fachhochschule | 8.48× | Business & Career |
| First-time buyer | 5.43× | Shopping |
| Commerzbank | 2.8× | Business & Career |
| Asset management | 8.87× | Business & Career |
| Transfermarkt | 2.87× | Sports |
| Passive income | 9.09× | Business & Career |
| Casino | 5.74× | Games |
| ImmoScout24 | 2.37× | Home & Garden |
| ICloud | 4.65× | Technology & Electronics |
| 2.17× | Internet & Social Media | |
| Bitcoin | 9.7× | Business & Career |
| Kurdistan | 8.69× | Travel & Leisure |
| Pets | 1.65× | Pets & Animals |
| Vacations | 2.53× | Travel & Leisure |
| Water filter | 10.55× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 4.89 |
| Career Orientation | POWER | 2.08 |
| Quality Awareness | PREMIUM | 2.01 |
| Luxury Orientation | PREMIUM | 1.96 |
| Indulgence | JOY | 1.66 |
| Early Adopter Mentality | POWER | 1.55 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.9% |
| India | 11.0% |
| Brazil | 6.7% |
See Financial market audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Financial market have in Germany?
Financial market has an estimated audience of 2,742,905 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Financial market fans?
43.0% of Financial market fans are female, 57.0% are male, with an average age of 38.3 years.
Which brands do Financial market fans like most?
Financial market fans show strongest brand affinity for Stock market (15.43×), Mortgage calculator (9.57×), and Day trader (25.74×) over the country average.
Where do Financial market fans live in Germany?
Financial market fans in Germany are most concentrated in Nordrhein-Westfalen (reach 652,503), Bayern (reach 586,565), and Baden-Württemberg (reach 489,832). These three regions account for the largest share of the active audience.
What other brands do Financial market fans also like?
Beyond Financial market itself, the audience over-indexes on Mortgage calculator (9.57×), Day trader (25.74×), Money management (17.62×), and Tagesschau (2.35×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Financial market. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.