Rascasse Audience Intelligence

Stock exchange Audience in Germany

A data profile of the people who buy, follow and care about Stock exchange in Germany — modelled from more than twelve digital signal sources. Stock exchange has an estimated audience of 2,095,064 people in Germany.

#1859among Topic in Germany#313in Business & Career

The average Stock exchange fan in Germany is 37.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen.

Top brand affinities include Commerzbank, Postbank, Polymarket, with strongest over-indexing on Commerzbank (5.31× the country average).

Demographically, the Stock exchange audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Risk Appetite, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Stock exchange fan in Germany is more male, around 37.5 years old, with strong Risk Appetite tendencies and a notable affinity for Commerzbank.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Stock exchange profile in Germany.

Audience size
2.1M
in Germany
Gender
43.8%♀
56.2% male
Age
37.5
average years
Country rank
#3199
Topic in Germany
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Stock exchange fans

43.8% are female, 56.2% are male, average age 37.5.

Fig. 02

Gender split

43.8%
Female
56.2%
Male
Demographic split for Stock exchange audience in Germany
MetricValue
Female43.8%
Male56.2%
Average age37.5
Estimated audience size2,095,064
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Stock exchange audience in Germany
Age bracketShare%
16-1927%
20-2919%
30-3918%
40-4918%
50+19%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Stock exchange audience comes from Germany.

Worldwide audience distribution share by country for Stock exchange
CountryShare
India12.9%
United States12.0%
Brazil7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stock exchange audience in Germany is strongest.

Fig. 05

Top regions by affinity

Stock exchange fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~300K1.84×
02Berlin~100K1.46×
03Bremen~20K1.13×
04Bayern~400K1.12×
05Hamburg~50K1.10×
06Schleswig-Holstein~80K1.03×
07Baden-Württemberg~300K1.02×
08Saarland~30K1.01×
09Thüringen~50K0.93×
10Mecklenburg-Vorpommern~40K0.92×
11Sachsen~90K0.90×
12Rheinland-Pfalz~90K0.89×
13Sachsen-Anhalt~50K0.89×
14Nordrhein-Westfalen~400K0.87×
15Brandenburg~60K0.86×
16Niedersachsen~200K0.80×
Fig. 06

Affinity by region

Affinity by region — Stock exchange, Germany
0.80×1.00×1.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stock exchange audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stock exchange audience
#·InterestCategoryAffinity×
01Share (finance)Business & Career8.41×
02Stock marketBusiness & Career6.79×
03Financial marketBusiness & Career6.58×
04Foreign exchange marketBusiness & Career6.53×
05Financial planMovies & TV6.29×
06PolymarketBusiness & Career6.09×
07Bond (finance)Business & Career6.05×
08TradingViewBusiness & Career6.01×
09CommerzbankBusiness & Career5.31×
10ConsorsbankBusiness & Career4.88×
11PostbankBusiness & Career4.51×
12TipicoGames3.86×
13Deutsche BankBusiness & Career3.68×
14Futures contractBusiness & Career3.48×
15AutoScout24Cars & Mobility3.31×
16Financial servicesBusiness & Career3.21×
17SparkasseBusiness & Career2.80×
18FreewareTechnology & Electronics2.54×
19WhatsAppInternet & Social Media2.32×
20BildNews2.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Stock exchange audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Stock exchange audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL3.41×
Career OrientationPOWER2.38×
PatriotismCONSERVATISM1.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Stock exchange audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.91×
Design AffinityPREMIUM0.96×
Price SensitivityPREMIUM0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Stock exchange have in Germany?

Stock exchange has an estimated audience of 2,095,064 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Stock exchange fans?

43.8% of Stock exchange fans are female, 56.2% are male, with an average age of 37.5 years.

03

Which brands do Stock exchange fans like most?

Stock exchange fans show strongest brand affinity for Commerzbank (5.31×), Postbank (4.51×), and Polymarket (6.09×) over the country average.

04

Where do Stock exchange fans live in Germany?

Stock exchange fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~400K), and Hessen (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Stock exchange fans also like?

Beyond Stock exchange itself, the audience over-indexes on Postbank (4.51×), Polymarket (6.09×), AutoScout24 (3.31×), and TradingView (6.01×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Stock exchange audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Stock exchange. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →