Stock exchange Audience in Germany
Stock exchange has an estimated audience of 2,095,064 people in Germany. 43.8% are female, 56.2% are male, average age 37.5. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Commerzbank, Postbank, AutoScout24, LinkedIn, TradingView.
The average Stock exchange fan in Germany is 37.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Commerzbank, Postbank, AutoScout24, with strongest over-indexing on Commerzbank (5.31× the country average). Demographically, the Stock exchange audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Risk Appetite, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Stock exchange fans
| Metric | Value |
|---|---|
| Female | 43.8% |
| Male | 56.2% |
| Average age | 37.5 |
| Estimated audience size | 2,095,064 |
Audience persona
The typical Stock exchange fan in Germany is more male, around 37.5 years old, with strong Risk Appetite tendencies and a notable affinity for Commerzbank.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 407,354 | 0.89× |
| Bayern | 395,023 | 1.17× |
| Hessen | 332,254 | 2.08× |
| Baden-Württemberg | 301,716 | 1.06× |
| Berlin | 160,355 | 1.71× |
| Niedersachsen | 136,799 | 0.67× |
| Rheinland-Pfalz | 85,647 | 0.82× |
| Schleswig-Holstein | 84,258 | 1.12× |
| Sachsen | 76,539 | 0.74× |
| Hamburg | 57,402 | 1.21× |
| Thüringen | 38,615 | 0.72× |
| Brandenburg | 35,880 | 0.55× |
| Sachsen-Anhalt | 30,244 | 0.56× |
| Mecklenburg-Vorpommern | 24,472 | 0.61× |
| Saarland | 22,212 | 0.86× |
| Bremen | 21,797 | 1.22× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Commerzbank | 5.31× | Business & Career |
| Postbank | 4.51× | Business & Career |
| AutoScout24 | 3.31× | Cars & Mobility |
| 3.04× | Internet & Social Media | |
| TradingView | 6.01× | Business & Career |
| Stock market | 6.79× | Business & Career |
| Spiegel Online | 2.55× | News |
| Tipico | 3.86× | Games |
| Financial market | 6.58× | Business & Career |
| Polymarket | 6.09× | Business & Career |
| Share (finance) | 8.41× | Business & Career |
| Futures contract | 3.48× | Business & Career |
| Bild | 2.11× | News |
| 2.32× | Internet & Social Media | |
| Deutsche Bank | 3.68× | Business & Career |
| Sparkasse | 2.8× | Business & Career |
| Foreign exchange market | 6.53× | Business & Career |
| Consorsbank | 4.88× | Business & Career |
| Financial services | 3.21× | Business & Career |
| Freeware | 2.54× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 5.66 |
| Quality Awareness | PREMIUM | 2.05 |
| Career Orientation | POWER | 2 |
| Luxury Orientation | PREMIUM | 1.88 |
| Early Adopter Mentality | POWER | 1.61 |
| Sports Activity | POWER | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 12.9% |
| United States | 12.0% |
| Brazil | 7.1% |
See Stock exchange audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Stock exchange have in Germany?
Stock exchange has an estimated audience of 2,095,064 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Stock exchange fans?
43.8% of Stock exchange fans are female, 56.2% are male, with an average age of 37.5 years.
Which brands do Stock exchange fans like most?
Stock exchange fans show strongest brand affinity for Commerzbank (5.31×), Postbank (4.51×), and AutoScout24 (3.31×) over the country average.
Where do Stock exchange fans live in Germany?
Stock exchange fans in Germany are most concentrated in Nordrhein-Westfalen (reach 407,354), Bayern (reach 395,023), and Hessen (reach 332,254). These three regions account for the largest share of the active audience.
What other brands do Stock exchange fans also like?
Beyond Stock exchange itself, the audience over-indexes on Postbank (4.51×), AutoScout24 (3.31×), LinkedIn (3.04×), and TradingView (6.01×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Stock exchange. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.