Rascasse Audience Intelligence

Stock exchange Audience in United States

A data profile of the people who buy, follow and care about Stock exchange in United States — modelled from more than twelve digital signal sources. Stock exchange has an estimated audience of 10,116,548 people in United States.

#2266among Topic in United States#352in Business & Career

The average Stock exchange fan in United States is 42.2 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Stock, MSN, Stock market, with strongest over-indexing on Stock (3.42× the country average).

Demographically, the Stock exchange audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Risk Appetite, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Stock exchange fan in United States is more male, around 42.2 years old, with strong Risk Appetite tendencies and a notable affinity for Stock.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Stock exchange profile in United States.

Audience size
10.1M
in United States
Gender
41.5%♀
58.5% male
Age
42.2
average years
Country rank
#3535
Topic in United States
Fig. 01

Search interest · 12-month trend

-45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Stock exchange fans

41.5% are female, 58.5% are male, average age 42.2.

Fig. 02

Gender split

41.5%
Female
58.5%
Male
Demographic split for Stock exchange audience in United States
MetricValue
Female41.5%
Male58.5%
Average age42.2
Estimated audience size10,116,548
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Stock exchange audience in United States
Age bracketShare%
16-1916%
20-2916%
30-3918%
40-4920%
50+30%
Fig. 04

Worldwide distribution

12.0%

of the worldwide Stock exchange audience comes from United States.

Worldwide audience distribution share by country for Stock exchange
CountryShare
India12.9%
United States12.0%
Brazil7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stock exchange audience in United States is strongest.

Fig. 05

Top regions by affinity

Stock exchange fans by region: top regions in United States
#RegionReachAffinity×
01Utah~200K2.42×
02New York~1M2.06×
03New Jersey~400K1.56×
04Massachusetts~200K1.24×
05Oklahoma~100K1.20×
06Illinois~400K1.12×
07Virginia~300K1.12×
08Nebraska~60K1.11×
09Kansas~90K1.10×
10North Carolina~300K1.09×
11Connecticut~100K1.08×
12Washington, District of Columbia~30K1.08×
13Vermont~20K1.03×
14California~1M1.02×
15Washington~200K1.02×
16New Hampshire~40K1.01×
17Rhode Island~30K1.00×
18Pennsylvania~300K0.98×
19Colorado~200K0.97×
20Missouri~200K0.96×
21Maine~30K0.96×
22Delaware~30K0.96×
23Texas~800K0.95×
24Florida~600K0.95×
25Tennessee~200K0.95×
26Minnesota~100K0.95×
27Alabama~100K0.95×
28Hawaii~40K0.95×
29Wisconsin~100K0.94×
30Montana~30K0.94×
31Georgia~300K0.93×
32Maryland~200K0.93×
33Oregon~100K0.93×
34West Virginia~40K0.93×
35Idaho~50K0.92×
36Ohio~300K0.91×
37Indiana~200K0.91×
38South Dakota~20K0.91×
39Alaska~20K0.91×
40South Carolina~100K0.90×
41Nevada~90K0.90×
42North Dakota~20K0.90×
43Arkansas~70K0.89×
44New Mexico~50K0.89×
45Michigan~200K0.88×
46Kentucky~100K0.88×
47Iowa~70K0.87×
48Arizona~200K0.85×
49Louisiana~100K0.85×
50Mississippi~70K0.84×
Fig. 06

Affinity by region

Affinity by region — Stock exchange, United States
0.84×1.00×2.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stock exchange audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stock exchange audience
#·InterestCategoryAffinity×
01Stock marketBusiness & Career4.03×
02StockBusiness & Career3.42×
03Charles Schwab CorporationBusiness & Career2.93×
04MSNNews2.38×
05Bank of AmericaBusiness & Career2.07×
06Mortgage loansBusiness & Career2.01×
07Capital OneBusiness & Career1.90×
08PriceShopping1.86×
09CNNMovies & TV1.80×
10InsuranceBusiness & Career1.75×
11PinterestInternet & Social Media1.72×
12InvestmentBusiness & Career1.70×
13MoneyBusiness & Career1.65×
14ReligionBusiness & Career1.58×
15NBCMovies & TV1.55×
16WalmartShopping1.52×
17RecipesFood & Beverages1.51×
18MagazinesLiterature1.51×
19XInternet & Social Media1.50×
20ScienceBusiness & Career1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Stock exchange audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Stock exchange audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.84×
Career OrientationPOWER1.81×
DIY MentalityTHRILL1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Stock exchange audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE1.05×
Luxury OrientationPREMIUM1.13×
ExtroversionTHRILL1.16×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Stock exchange have in United States?

Stock exchange has an estimated audience of 10,116,548 people in United States, concentrated in New York and California.

02

What is the gender split and age of Stock exchange fans?

41.5% of Stock exchange fans are female, 58.5% are male, with an average age of 42.2 years.

03

Which brands do Stock exchange fans like most?

Stock exchange fans show strongest brand affinity for Stock (3.42×), MSN (2.38×), and Stock market (4.03×) over the country average.

04

Where do Stock exchange fans live in United States?

Stock exchange fans in United States are most concentrated in New York (reach ~1M), California (reach ~1M), and Texas (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Stock exchange fans also like?

Beyond Stock exchange itself, the audience over-indexes on MSN (2.38×), Stock market (4.03×), Bank of America (2.07×), and CNN (1.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Stock exchange audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Stock exchange. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →