Stock exchange Audience in United States

Stock exchange logo

Stock exchange has an estimated audience of 10,116,548 people in United States. 41.5% are female, 58.5% are male, average age 42.2. Top regions: New York, California, Texas. Top brand affinities: Stock, MSN, Stock market, Fox News Channel, CNN.

The average Stock exchange fan in United States is 42.2 years old, more male, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Stock, MSN, Stock market, with strongest over-indexing on Stock (3.42× the country average). Demographically, the Stock exchange audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Risk Appetite, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Stock exchange fans

Demographic split for Stock exchange audience in United States
MetricValue
Female41.5%
Male58.5%
Average age42.2
Estimated audience size10,116,548

Audience persona

The typical Stock exchange fan in United States is more male, around 42.2 years old, with strong Risk Appetite tendencies and a notable affinity for Stock.

Top regions in United States

Top regions ranked by reach for Stock exchange in United States
RegionReachAffinity
New York1,401,1422.48×
California1,205,7351.08×
Texas888,5721.02×
Florida684,8141×
Illinois415,5171.23×
New Jersey376,7061.46×
Pennsylvania354,5171.04×
North Carolina339,9101.12×
Georgia307,5390.99×
Ohio305,3640.98×
Virginia288,8141.17×
Massachusetts268,3831.35×
Michigan251,6140.95×
Washington228,7511.13×
Tennessee218,3081.08×
Indiana172,2800.93×
Colorado171,5721.08×
Arizona171,2230.83×
Maryland170,1360.98×
Missouri154,8870.95×
Oklahoma149,1131.33×
Wisconsin137,5940.9×
Minnesota133,0530.92×
Utah125,4071.38×
South Carolina124,2170.82×
Connecticut115,7621.14×
Oregon111,9080.97×
Alabama111,2260.79×
Kentucky105,9090.84×
Louisiana105,8130.81×
Kansas101,8591.28×
Nevada89,2940.91×
Arkansas68,3260.82×
Iowa65,6380.79×
Mississippi61,5280.74×
Nebraska47,9930.95×
Idaho47,5230.94×
New Mexico40,7690.8×
Hawaii39,5020.91×
West Virginia38,0960.81×
Washington, District of Columbia36,7901.21×
New Hampshire35,2440.88×
Rhode Island33,5011.04×
Maine30,8230.85×
Montana23,2560.83×
Delaware22,3820.8×
Vermont21,4441.21×
South Dakota17,7900.76×
North Dakota13,4100.65×
Alaska11,3380.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Stock exchange audience
BrandAffinityCategory
Stock3.42×Business & Career
MSN2.38×News
Stock market4.03×Business & Career
Fox News Channel1.6×Movies & TV
CNN1.8×Movies & TV
Bank of America2.07×Business & Career
X1.5×Internet & Social Media
Pinterest1.72×Internet & Social Media
LinkedIn1.85×Internet & Social Media
Money1.65×Business & Career
Recipes1.51×Food & Beverages
Walmart1.52×Shopping
Capital One1.9×Business & Career
Price1.86×Shopping
Magazines1.51×Literature
Mortgage loans2.01×Business & Career
Investment1.7×Business & Career
NBC1.55×Movies & TV
Insurance1.75×Business & Career
Science1.5×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Stock exchange audience
TraitClusterScore
Risk AppetiteTHRILL3.72
Career OrientationPOWER2.7
Luxury OrientationPREMIUM1.98
Design AffinityPREMIUM1.74
Family OrientationCONSERVATISM1.69
LGBTQ+ IdentityOPEN1.68

Worldwide distribution

Worldwide audience distribution share by country for Stock exchange
CountryShare
India12.9%
United States12.0%
Brazil7.1%

See Stock exchange audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Stock exchange have in United States?

Stock exchange has an estimated audience of 10,116,548 people in United States, concentrated in New York and California.

What is the gender split and age of Stock exchange fans?

41.5% of Stock exchange fans are female, 58.5% are male, with an average age of 42.2 years.

Which brands do Stock exchange fans like most?

Stock exchange fans show strongest brand affinity for Stock (3.42×), MSN (2.38×), and Stock market (4.03×) over the country average.

Where do Stock exchange fans live in United States?

Stock exchange fans in United States are most concentrated in New York (reach 1,401,142), California (reach 1,205,735), and Texas (reach 888,572). These three regions account for the largest share of the active audience.

What other brands do Stock exchange fans also like?

Beyond Stock exchange itself, the audience over-indexes on MSN (2.38×), Stock market (4.03×), Fox News Channel (1.6×), and CNN (1.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Stock exchange. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.